Where Did You Come From?

The prey of the rich is a totem.

It is inlaid in various objects such as luggage, cosmetics, clothing, glasses, perfume, jewelry and so on.

It interprets its aloof pride with its simplest mark, and sets up a roadblock with venomous spirit, and only gives its privileges to the few.

It will use magic to label them as identity, status, wealth and taste.

It is Louis Vuitton, Hermes, Gucci, Chanel, Prada... They are luxury goods.

You can spend tens of millions or millions of dollars to own it, but it is not easy for you to read it further.

This is another discovery of financial weekly.

We try to dig out the biggest value behind the price of luxury goods, trace their origin, discover their handicraft shops, their raw material processing chains, their spices collecting methods, their tailoring techniques, and so on, and peel off the secrets you do not know.

Discover the origin and listen to the story of luxury.

This week's journey, we will take you to discover "not specific" Armani, its brand diversification has been extended from clothing to watches, cosmetics, perfume, glasses, coffee shops, and even hotels.
 

This is a piece you don't know.

Jane has lived abroad for many years, and has a Chinese restaurant in a small town. Her own house is also in the suburbs, and there is little time for shopping in the city.

The European market is the most important part of the market. According to the 2009 earnings report of the group, the sales in the European market account for about 50%. The share of the Far East market is about 15%.

In 2009, the global fashion industry was still shrouded in the shadow of the financial crisis. In 2008 and 2009, the group's operating income continued to decline. However, sales in the Chinese market showed strong growth. The 2009 earnings report of the group will list the Chinese market separately, emphasizing that the growth rate will reach 32%. The 2010 earnings report showed an increase of 36%.

Shi Rong is a mineral merchant in a county town in Western China. He usually does not pursue luxury goods, but he has been interested in buying it. The store was located in the capital city of his province, and he tried a lap. Unfortunately, none of them was identical.

Up to now, the group has 12 direct outlets in mainland China. There are agents in charge of operation in the cities such as, ",", ",", ",", ",", "and".

Xia Guoxin, chairman of the company, commented: "it can be said that Zen is a Zen master in the fashion industry. He can always find a balance between the fashion and tradition." Xu Rongcan, the chairman of the sands boat dress and clothing, never concealed his love for special kindness. He was called "Mr. Hu".

The group is a fashion and the most sophisticated is Giorgio Armani Prive. This is a tailor made garment for the wealthy class. At present, there are no custom shops in China.

Recently, a widely known dress is Charine Vistock's wedding dress in July this year. The trailing part of this white wedding dress is 5 meters long. It is made of 130 different kinds of silk. It is decorated with 40 thousand Swarovski crystals and 20 thousand pearls. It takes 2500 hours.

The membership system of direct store agent is different.

Membership is not universal.

There are different membership systems in Direct stores and different agents, and membership is not universal.

Direct shop: there are only 12 in the country. It is necessary to spend 80 thousand yuan in a half year or half a year before becoming a member. After being qualified, 10 percent off of all outlets can be found except perfume. At the end of the year, according to the consumption records, members will give some feedback to members.

Agent: the agency is located in the East China region, and also includes land, etc. The condition is that the total consumption is 100 thousand, and 10 percent off of the agents' stores are exclusive, except for perfume and glasses.

Agent: the shops of the agents are concentrated in the cities such as ",", ",", ",", ",", "and". There is no membership system at the point of the agent, but according to the staff, they will keep in touch with some familiar customers. According to the customers' judges and preferences, they send short messages to the customers to recommend new models. When there are discount activities, they will also send short messages to remind them.