A Hundred Years' Fickle Prada

Prada (Prada), every woman has this name in her heart.

In the two quarter of, the most anticipated Prada show is the international fashion week.

It is popular all over the world, especially in Japan and Taiwan. People everywhere seem to be carrying their nylon bags.

This summer, Star City Prada controllers will surely accelerate their hearts. In the upcoming World's outlets, you will find your favorite baby.

Prada is an old brand, but because its production is perfect, no matter how old or young, its brand recognition is no less than that of any other brand.

Italians focus on family values, and fashion industry is no exception. Prada is a typical family business.

Prada was founded in the early twentieth Century. Because of the frequent commercial trade and pportation business, the founder Mario Prada began to create a series of handmade leather products for travel, and opened a boutique in 1913. In 70s, when the fashion environment changed, Prada was almost on the verge of bankruptcy. In 1978, Miuccia Prada (Miuccia PRADA) and her husband Patrizio Bertelli jointly took over Prada to lead it to a new milestone.

"I am never lost. I am always sensible and sober in the face of numerous changes.

I have never been afraid of any change. "

When Miuccia takes over, Prada is still a family business circulating in Europe and handed down from generation to generation. Without innovation and breakthroughs, it is easy to fall.

Miuccia tried to find new materials different from traditional leather materials. After many attempts, nylon fabric was found from the material used in air parachute, which was based on light weight and durability.

In 90s, in the "advocating simplicity" style, Miuccia's concise and calm design style became the mainstream of clothing. Therefore, clothing designed by "uniform" as inspiration for Prada has become one of the symbols of minimalist fashion.

Prada all the fashion accessories are made in the highest standard factory in Italy, which is why it is so comfortable to wear its products.

Despite the emphasis on younger brands, the quality and durability standards remain the same, with particular emphasis on the complete after-sales service. This is also the tradition of Prada, a modern leather product.