Wuhan Mall Brand Adjustment Mismatches &Nbsp; Introduce Fast Fashion And High-End Brand.

Management

Fast moving products accelerate Jiangcheng shopping malls

Yesterday, Ms. Cheng went shopping at the Asia Trade mall and saw the decoration advertisement of UNIQLO shop. Her heart was delighted. "You don't have to go to Hankou to buy fast fashion clothes later."

The so-called "fast fashion" mainly includes three aspects: fast delivery time, fair price and keeping up with fashion trends. For example, a dress is 99 yuan and a T-shirt is seventy or eighty yuan. The main attacking group of "fast fashion" brand is fashion white collar people.

Reporters found that the Asian Trade Plaza plans to introduce UNIQLO, as well as H&M, commercial products, maoquniu, Optics Valley International Plaza C&A and other brands are being renovated, is closed door training in the 100 department store plans to introduce H&M, ZARA.

Wanda Group Wuhan central culture area Han Street gathered ZARA, H&M, GAP, MUJI, M&S, UNIQLO, C&A, MAP, UR, attachment TT Museum and other ten fast fashion brands.

The leading brand of fast fashion brands entering Wuhan is the water chestnut lake Wanda Plaza.

After the introduction of ZARA and H&M at Wanda Plaza at the end of last year, H&M opened 4 days to sell 3 million 100 thousand yuan, and ZARA broke through the first day, which shocked Wuhan business community.

Such attractive performances make Wuhan businessmen jealous, and they make room for the "fast fashion" brand.

Dislocation operation, locking target customers

Those who are interested in the high-end business will strive for luxury this year.

Recently, the European high-end women's clothing brand DP landed in Wuhan square. The average price of a dress is eight thousand or nine thousand and the evening dress is over twenty thousand yuan.

Trial business for half a day, a record sales of 30 thousand yuan.

Last year, DP set up one hundred million yuan sales in six stores in China.

In order to highlight the quality of women's clothing, Wuhan Plaza changed the past forty or fifty square meters small counter marketing mode, all changed to two hundred or three hundred square meters boutique, it is estimated that each counter annual sales volume is 15 million ~2000 million.

Recently, busy upgrading is not just one.

Many shops on the 1 floor of the International Plaza are being renovated for seamless docking with Guoguang two, which will open in September, when hundreds of international luxury brands will be introduced.

The higher the profit, the more open the secret.

A cheap fashion brand with a thin profit but a good sales volume.

"Bread" and "steamed bread", which are more important to the public? Most shopping malls say that they are trying to explore the stage. The characteristic business is always better than rushing headlong into the herd.

The industry said that the shopping malls are gradually subdivided, some are targeted at high-end, some aim at parity consumption, the key is to identify their location, lock the target customers, and have characteristics to have the future.