Local Businesses Are "Not Enough To Eat", And Foshan'S Retail Business Market Is Changing Frequently.

After half a year of Carrefour's withdrawal, Metro made a low-key top, and Wangfujing pulled out 350 million huge funds. On the one hand, Jihua warehouse closed down, Carrefour withdrew, and the other side was metro, Wangfujing and Guang Bai department store, which were announced to settle in Foshan, Guangdong. Foshan retail business market Frequent changes, under the impact of foreign giants, many local enterprises admitted that the business situation is "not enough to eat". How to open a new situation in the fierce battle? Recently, the reporter conducted an investigation.

Bulge market is favored by giants.

　　 Foshan The expanding retail market is the main reason for attracting many giants.

According to the data provided by Foshan retail business association, the area of department stores and supermarkets in Foshan has increased by about 2000000 square meters in recent two years. In large department stores, the number of new department stores in the South China Sea is the largest. In the first half of this year, the retail sales of social consumer goods in Foshan increased by 18%, higher than the national average level - 16.8%. Foshan's local retail business grew by more than 20%.

This growth momentum has been reflected in recent years' data. "Last year, Foshan's social consumption Retail sales increased by 20.1% over the same period last year, which is one of the fastest growing industries in Foshan." Yang Wangcheng, vice president of the school of economics and management of Foshan University, believes that this is the market that constantly highlights the potential for future development.

Woody, President of Foshan retail business association, told reporters that the growth of Dongfang Plaza, Xinghua shopping center and Shun Lian international department store exceeded 22%.

Local retreats frequently

But even if the whole market is in good shape, many department stores still go away. Jihua warehouse, once regarded as a local star, announced its curtain call last year. Insiders believe that this is mainly due to too old business ideas, inevitably encounter failure.

As the world's second largest international retail chain group, Carrefour, the only branch in Foshan, owns nearly 23000 square meters of shop in the South China Sea Plaza, which was evacuated at the beginning of this year. Shun Yue, international planning department manager, believes that the main reason is due to poor localization.

Sun Xiong, President of Guangdong chain operation association, thinks that although the development trend of Foshan retail business market is getting better and better, some department stores are out of order due to their scale, positioning and business practices.

Foshan's local supermarket has been difficult to resist the impact of foreign supermarket chains because of its small scale. Woody said that there was a "local" retreat from "foreign" entry. "In many supermarkets, the fastest growth last year is the island of Chancheng, which is located in the Oriental Plaza.

"Foshan's local supermarket is hard to do now," Yang Wangcheng said. Foshan's local supermarkets are experiencing the impact of foreign supermarkets.

In the competition of department stores, because of the increasing number of department stores, many local shopkeepers believe that the current business situation is "not enough to eat".

Play the "zone" card or make the best of both worlds.

Fierce competition makes enterprises nowhere to escape, but a turn may bring new business opportunities.

In the first half of this year, more than 10% of Li Yaokun, general manager of Xinghua shopping malls, said that the entry of department stores is inevitable for Foshan local enterprises to face. However, outsiders often face many problems such as market cultivation, growth pressure and so on. Based on the prudence of market judgement, whether Metro or Wangfujing can adapt to the Foshan market is still unknown.

Li Yaokun said that at present, it is the "zone concept" to win and the "zone" card may be the best way to win the best of both worlds. So that most of the department stores are gathered in a certain business circle to maximize the flow of people in the entire business circle, so that businesses in the whole business circle can benefit from it.

Shun Yue International Planning Department Manager Xu Yue believes that the presence of foreign department stores will bring impact to local department stores, but in the long run, it will be beneficial to optimize the local commercial market and increase brand concentration. It is reported that in addition to positioning the high-end consumer Shun Lian international, the flagship of the Shun Lian Baihua and the family oriented Concord Plaza, it will also set up outlets in Guicheng outlets, specifically for the purchase of "low brand" consumer groups.

In the current situation of intensified competition, Sun Xiong believes that finding the market and finding the right position are the kingly way. Whether external or local supermarket department stores, we should actively adjust the positioning of business, business format, and even the operating area. Such as some commercial areas, the local customs, folklore, people and business factors of organic integration, this is a feature.

The reporter interviewed a number of Foshan residents on the question of "consumers will choose local or foreign supermarkets". They are divided into the following types.

Careful calculation

Aunt Li, who lives in Chancheng, retired two or three times a week, shopping at WAL-MART, Xin Jia, Hao mart and other shopping malls. "New good vegetables are more favorable, good quality is better." She also complained that after the arrival of WAL-MART, the discount activities of trust Mart were much less than before, and customers were not as much as they used to be. Pointing to one of the 19.7 yuan yogurt, she told reporters, "it's 2 yuan cheaper than Xin Yijia."

No matter type

Mrs. Liang is a typical housewife. Her daughter is in high school. She doesn't have much time to go home. She usually takes children's preferences in shopping, so she doesn't care about whether the price is favorable or not. As long as she wants, she will not hesitate to put it in the shopping cart.

Proximity principle

Mr. Liu from Changchun has worked in Foshan for several years. When he was in Changchun, he often went shopping in WAL-MART, but he often went to Foshan after he went to Foshan. He confessed that trust Mart was closer to where he lived, and he said he did not care about whether the price was favorable or not, and he paid more attention to the principle of proximity.