Zhuzhou: More Than 20 Years, Small Stalls Become Clothing City

Just like relying on the canal, Dezhou's braised chicken develops from the basket sale to the leading enterprise of agricultural industrialization, relying on the railway hub of South Zhuzhou and North Zhengzhou, Zhuzhou. Apparel industry The stall selling from the railway station has grown to an annual sales volume of more than 30 billion yuan, with 43 professional markets and nearly 100 markets, bringing together more than 4000 famous brands at home and abroad, nearly 30 thousand merchants, and solving 100 thousand people's employment and the 200 thousand industries of the related industries. The Zhuzhou song song dress city has become the largest clothing distribution center in five provinces of central and southern China. The difference is that from the basket sale to the industry leader, Dezhou braised chicken has gone through 300 years, while the clothing industry in Zhuzhou has only been used for more than 20 years. With the opening of Wuhan Guangzhou high-speed railway, the resulting talent flow and related logistics and capital flows are gradually upgrading and upgrading the industry, thus developing the upstream industry and becoming a "rooted" industry. The development of the clothing industry is particularly noticeable in the five hundred billion industrial clusters built by the Zhuzhou municipal government.

　　 Small stalls flourished as a result of trains.

Zhuzhou Lu Song dress city is located on the side of Zhuzhou Railway Station. In the city of clothing, there are large and small buildings similar to large department stores, which are specialized markets, where 28 thousand merchants gather.

At four or five in the morning, when the city just woke up from sleep, a large number of traders coming from the railway station rushed into the dress city and began buying for half a day. The wide roads in the city of clothing are often crowded with all kinds of busy vehicles. In this clothing area with a business area of 1 million 50 thousand square meters, such scenes are everywhere. The government of Lu Song district is trying to change this situation by transforming and expanding the area of nearly 600 thousand square meters.

Up to three p.m., the buyers gradually set foot on the return train, and the shoppers and tourists who came to the market were shuttling in the various markets, bringing another excitement to the dress city. As a country's 3A level scenic spot, the city is attractive enough for tourists. "We have 43 professional markets for all kinds of clothing, shoes, hats and small commodities, and we have 28 thousand households. If you hang around, it will take more than a month. " Said the head of the market Management Bureau of the song song District, Xia Dan.

It is hard to believe that this has "China's ten largest wholesale clothing market" and "China". Brand market "The famous city of Chinese clothing", "China's ten major clothing market", "China's clothing trade city", "China's women's trousers city" and other "national" reputation of the large-scale modern professional clothing city actually started from a booth.

"Zhuzhou is a necessary place for the transportation between the north and the south, and some discerning people have discovered this. Since 1986, they have been selling clothing from Guangzhou and other southern cities to the wholesale and retail outlets near the railway station. Gradually, such an increasing number of people had the birth of the first clothing market in 1989. Xia Dan said.

Xia Xianwen, vice chairman of the Federation of Political Consultative Conference and the vice chairman of the industrial and Commercial Association of Lu Song District, is one of the earliest "discerning people". At that time, the "Jiangxi old watch" got on the train in the evening and arrived in Guangzhou more than ten hours later. After it bought the goods, it would take three days to come back, and then lay the stall beside the Zhuzhou Railway Station. Traveler from south to north is a huge consumer of Xia Xian Wen. Over the past more than 20 years, with the growth and development of the garment city, he has not only become the general agent of a famous clothing brand in two provinces, but also has built a clothing creative industry park with people.

In the view of Xia Xian Wen and many successful Zhuzhou businessmen, the success of the song song dress city obviously depends on two factors: first, Zhuzhou's superior geographical location and transportation advantages; and two, the positive guidance of the government to the industry.

The traffic of Zhuzhou's song song is accessible and convenient. It is located at the junction of three railway lines, namely, Beijing, Guangzhou, Zhejiang and Jiangxi. The 320 and 1815 national highways cross the territory. The national passenger and freight special station, Zhuzhou Railway Station, Xianghang Zhuzhou 1000 ton pier, and the Xiangjiang bridge connecting Hedong Hexi are located in the area. Ru song has access to more than 150 passenger and freight lines across the country. The commodities can be radiated to more than 20 provinces, more than 230 counties (cities, districts) and 150 thousand sales outlets nationwide, and have established trade and strategic cooperation with Southeast Asia, Africa and Western Europe.

In 1989, Zhuzhou built the first batch of garment market on the basis of the scale of the stall, and then built and expanded various professional markets through various ways, and finally formed the present scale.

　 Speed attracts talents, and high-speed rail improves quality for industry.

With the advent of high-speed rail, the clothing industry of the song song is undergoing tremendous changes. This change was unimaginable before the high-speed railway was launched. "It's too convenient to take a bus. It's like a bus. It's fast. Once, my wife called me in the morning and asked where I was. I said in Guangzhou, she was surprised, ah? When did she go? "Xia Xianwen was very pleased and satisfied. For a person who used to buy a yellow bull ticket, catch a train every night, and sit for more than ten hours to get goods in Guangzhou, now the convenient and fast way of buying tickets is amazing.

For Xia Xianwen, the convenience of transportation is not only reflected in the change of lifestyle, but also the change brought to his business. "Before we were far away from Guangzhou, high-end talents would not like to work here. Now, it only takes two hours to get on the bus, to go home every week, or even every day, which is equivalent to working in the downtown area of Guangzhou, and the high-end talents are willing to come here. Xia Xianwen is talking about his own case. Last year, he used a nearly double annual salary and car matching conditions to excavate a marketing director from the clothing of AI Dun Bao, which is very convenient to commute to and from the high speed rail everyday. The effectiveness of talent is obvious. "Our local businessmen have limitations in their vision, planning, marketing and courage, and they are only placed in the five provinces of central and southern China. After the marketing director came, he immediately set foot on the national market and made several plans, which was very successful. Xia Xian Wen is very satisfied with the ability to excavate such talents.

The technology of jeans washing is relatively high, and Guangzhou has been holding the bull's ears all along. After the high-speed railway was opened, Xia Xianwen's friends dug up talents from Guangzhou's high salary, and realized the washing technology and Guangzhou's confrontation. In addition, Zhuzhou's local management costs and labor costs are much lower than those of Guangzhou. Even with logistics costs, the price advantage is still obvious. Nowadays, many enterprises in Guangzhou have come to Zhuzhou to wash them. "Within a few years, we may surpass Guangzhou to become the highest area of washing technology." Xia Xianwen thinks.

Li Guangzhao, the Standing Committee of the Federation of industry and Commerce in Lu Song District, also expressed similar views. "The distance has been narrowed up, and there has been more communication among friends. It turned out that my manufacturers came here once a year, usually unwilling to take a few hours of car here, now two months will be able to come over once, very convenient. "

For businessmen, communication means business opportunities. For industry, communication means technology improvement and opportunity increase.

　　 From "wholesale", "create" to high-speed rail to take root in industry.

After the 90s of last century, along with the speed increase of railways, the shortening of Guangzhou time in other places, Zhuzhou's clothing industry once encountered a low point. To make the garment industry develop, Zhuzhou tried to use the processing industry to save the clothing industry. Up to now, Zhuzhou has successfully registered more than 400 local clothing brands, more than 10 of which are famous brands in China, and have developed into more than 1000 garment industry clusters with large scale processing enterprises.

In fact, with the help of high-speed rail, Zhuzhou's clothing processing industry has entered a period of rapid development in the past two years. "Made in Zhuzhou" has begun to take shape. Xia Xianwen described the development roadmap of Zhuzhou's clothing and small commodity industry: from Wenzhou, Guangzhou, Yiwu and other places to pull goods wholesale, brand agent - Zhuzhou made - Zhuzhou created.

This road map is also the foundation for Zhuzhou's apparel industry to build a 100 billion industry development plan. After the opening of high-speed rail, due to the relatively low cost of manpower and land and the strong logistics foundation in Zhuzhou, a garment processing enterprise has emerged in Zhuzhou. Meanwhile, foreign merchants, especially the Pearl River Delta businessmen who have invested in garment processing plants in Zhuzhou, have increased rapidly. "Let me tell you that in the next two or three years, there will be more and more Guangzhou owners coming to Zhuzhou to open factories. We will replace Guangzhou as the" Zhuzhou manufacturing center ". At that time, it was not that we went to Guangzhou to buy goods, but that Guangzhou merchants came to collect goods from us. Xia Xian Wen expressed with confidence. In fact, as the city of Chinese women's trousers, Zhuzhou's women's trousers production has reached 40% of the country's total. "10 of the women's trousers in the market, 4 of them are made in Zhuzhou."

In the industrial planning of Zhuzhou, let the apparel industry really lay the foundation, not only to become a manufacturing center, production and processing base, but to finally achieve the "Zhuzhou create" realm, to support the industry by brand. In a description of the project of the Zhuzhou Industrial Park, the introduction of the high cognition of "Zhuzhou creation" by the city of Zhuzhou: "in the face of the high-level industrial development demands, it is considered that the supporting functions of manufacturing, commerce, logistics and other important functions are the important support for the gathering and upgrading of the dress industry in the new era. The innovative development mode will be an important guarantee for improving the quality of the products of the apparel industry in Zhuzhou and enhancing the competitiveness of Zhuzhou's clothing in the future international and domestic markets." To this end, the Zhuzhou municipal government has clearly put forward the development orientation of "clothing Creative Industry Park" and "100 billion industrial park", and has identified the "1246 point" mode of "one point, two lines, four centers and six bases" in the overall layout of textile and clothing industry. "One point" is the city of Zhuzhou, and the "two line" is the layout of the textile and clothing industry on the two sides of the two main lines on the two sides of the two main lines of the S211, the Liling County, the G320-G106 District, the reed district. The four center is the clothing and display center, the clothing and accessories Center, the clothing and accessories, accessories, equipment supply centers and warehousing distribution centers. The "six bases" refer to the brand clothing processing base, the textile processing base, the water washing industrial base, the logo clothing processing base, the coastal textile and garment industrial base, and the knitting accessories base.

In accordance with this overall layout, Zhuzhou will become a high-end creative industrial park with complete production, advanced display, advanced industry development, comprehensive information, reasonable and environment-friendly technology, new technology materials, and effective brand concentration. Xia Xianwen, the earliest "discerning" person in Zhuzhou, has devoted most of his energy to the creative costume industry park. He has invested in a creative clothing company with a market owner and invested in a creative clothing industrial park to develop clothing brand design.

"With the help of the talent flow brought by high-speed rail, we will undertake the gradient transfer of the clothing industry in the southeast coastal area. I believe Zhuzhou will definitely surpass Guangzhou in the next few years and become the most famous and influential clothing production and sales base in China."

　 [micro-blog online] reporter take Wu Guang high-speed rail micro-blog extract

@ Chen Peng:

Dong Wuyang, a two generation businessman in Zhuzhou and a post-80s businessman, started his own business with his father's support. The first generation of the clothing business circle in Zhuzhou mostly came from Hubei, Jiangxi, Fujian, Zhejiang and Sichuan. Under their request, many two generation of Zhuzhou people have read highly educated. The difference is obvious. Dong Wuyang set up his own information company to sell clothes on Taobao. The two generation of innovation is knowledge innovation and the upgrading foundation of industry.

　 @ Pan Xiaoquan:

Buses on Zhuzhou Street are all electric cars, and air conditioners and non air-conditioned cars are priced at one yuan. Compared with traditional city buses, the hybrid electric bus saves more than 20% of fuel and reduces emissions by 60%. With the free rental of variable speed bicycles, Zhuzhou, a former industrial city, is emitting a low carbon green environment.