Hand H&M&Nbsp; Beckham Changes To Underwear.
Recently, the great fan of David.
Beckham
The football superstar, who has millions of fans in the world, announced that he will join hands with H&M to launch the men's underwear series. The two sides have reached a long-term cooperation intention.
With the establishment of a long-term partnership with H&M, Beckham will sell exclusively its DAVID BECKHAM underwear series at 1800 branches in 40 countries around the world, and launch new products on a quarterly basis. This also marks the formation of important cooperation between the two sides of the H&M.
It is reported that the first quarter product is expected to be launched in February 2, 2012, coinciding with Valentine's day.
"Over the past few years, my whole team and I have been doing our best for the lingerie series, and I am proud of the design we produce." Beckham said, "as a global fashion retailer, H&M's global vision and marketing capabilities for our brand products are beyond doubt. Our strategic layout will expand with the best business partners like H&M.
I am very excited and look forward to showing our customers to H&M in February next year.
New products
Series.
H&M
Ann Sophie Johnson, the design director, said: "David Beckham is both a sports star and fashion icon. We feel very honored to be able to collude with him for long-term cooperation with the DAVID BECKHAM underwear series.
I hope this is the beginning of the successful cooperation between us. Let us all look forward to the exciting time of Valentine's day in 2012.
Being recognized as one of the most appealing people in the world, Beckham has been able to arouse people's popularity wherever he goes, and he himself has become a leading figure in many fields.
In 2011, Beckham and his business partner Simon Fowler announced that they would launch a brand new DAVID BECKHAM, and the underwear series was one of them.
As Beckham's most trusted long-term
business
Simon, partner, said: "cooperation with H&M also marks the pformation of Beckham from sports stars to entrepreneurs and popular idol.
H&M's passion and strong support, as well as its global scale and marketing capabilities, will undoubtedly further enhance Beckham's global image and charm.
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