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Adidas China'S Two Quarter Sales Hit Record High

2011/8/10 9:19:00 30

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In August 8th, Gao Jiali, managing director of Greater China in Adidas group, said in an exclusive interview with reporters that sales in the Greater China region had made an astonishing growth in the second quarter of 2011.

According to the results released by Adidas group in Germany in August 4th, sales in its Greater China region increased by 41% in the second quarter of 2011, and its performance in the first half of 2011 increased by 38%, and sales reached 552 million euros, creating a record high.

Gao Jiali attributed the "amazing performance" to the establishment of a new leadership team, the training of key sales channels, and the measures taken to ensure the reasonable inventory.

Gao Jiali said, 2010

Adidas

The group began to form a new leadership team in Greater China, and the whole enterprise rediscovered the direction of its efforts.

The most important step in the action taken by the new leadership is to deepen cooperation with channel customers.

For example, by adjusting the operation mode, we can encourage consumers to buy, so as to reduce the excessive inventory of channel operators.

In the past 12 to 18 months, and China

Distributor

Strengthening close cooperation is an important task for Gao Jiali and his team.

In addition, not long ago, Adidas group carried out a regional reorganization in Greater China and divided the Greater China into five regions.

The establishment of the Western District Office in Chengdu this year means the completion of the reorganization.

Gao Jiali said that the establishment of the Western District Office helped Adidas sink deeper into the lower tier cities.

These measures laid the foundation for the implementation of China's strategic plan to "2015."

The plan aims to achieve a two digit annual sales growth rate in China in 2015.

According to the plan, Adidas will add 2500 stores in the low line cities in the next few years, while the number of cities covered by shops will increase from about 550 last year to more than 1400.

In the first half of 2011, Adidas launched the "all-out effort".

brand

Activities, it is the largest global promotion activity in Adidas brand history.

It shows the status of Greater China as Adidas's star region.

Just this summer, Adidas will invite world top football clubs Liverpool, AC Milan and Real Madrid, as well as basketball superstars Derrick Rose and Dwight Howard to visit China.

All this shows that Adidas is trying to regain its leadership in China.