"1 Yuan ADI Shoes" Oolong Online Shop Closed

According to reports, from Da Vinci, DQ to the DQ, with snowball forwarding effect, micro-blog constantly exposed the flaws of the brand under the magnifying glass, so that many businesses were ready.

Reporters recently visited the industry, because of the great sigh. micro-blog Complaints "can not afford to hurt", many traditional manufacturers and e-commerce customer service have been marching into micro-blog, and even in the form of "plain clothes" lurking, so that the first time for all kinds of bad reviews and complaints in time to put out the fire. Recently, online negative events such as "1 yuan ADI shoes", and a gold crown seller's shawl have emerged in an endless stream. Buyers have been successful in safeguarding their rights through live broadcast of the network.

　 Golden crown sellers are sold live by micro-blog

Not long ago, a gold crown seller of a C2C platform, "little bug Mi Zi", was sold by micro-blog after being exposed to fake products.

A rather expensive shawl, under the buyer's real investigation, is known as raw material of 100% silk, but it has been detected as 100% polyester. The whole exposure process is displayed on micro-blog.

Sellers who did not pay much attention at the beginning had to bow to their mistakes and make corresponding remedial measures: "in addition to those sold on June 28th, they will also provide after-sales service to all other buyers who buy this item in 2011, whether they are made of pure silk or non silk. A total of 22224 buyers, no need to refund this commodity, with a positive price of 138 yuan immediately to the buyer to make up for the total compensation of 3 million 66 thousand yuan. The payment is completed by the end of July. "

Yesterday, the head of B2C online shopping mall, Le cool day, said that the website has been stationed in micro-blog, Baidu website and other media platforms. He disclosed that its internal regulation is a routine consumer micro-blog complaint, which must be satisfactorily resolved within one working day.

　 "1 yuan. ADI shoes "Oolong online shop is closed"

Because of its own position in the forefront of the network, most e-commerce enterprises have established micro-blog. In addition to releasing various promotional information on micro-blog, aftermarket "fire fighting" is also an important task.

Not long ago, Dangdang called " Shoe store "Because of the operator's erroneous operation, Adidas's shoes, whose original price was 449 yuan, was uploaded wrongly as a display price of 1 yuan, resulting in the purchase of goods by some consumers at the price of 1 yuan, while the situation of the Oolong situation that the merchants were unable to deliver the goods and forced to return the bill had occurred. Many buyers had quite a few words on micro-blog. Subsequently, Dangdang official micro-blog quickly issued an announcement of apology, announced that it gave each consumer a value of 200 yuan in compensation, and gave the merchant a penalty for "closing shop".

Subsequently, the official micro-blog of the shoe store further explained that the staff in the Department had mistakenly transferred the "449 yuan and 1 double stocks" into "1 yuan, 449 pairs / yards", and could not find out again, and once again apologized to the consumers.

"Usually, finding complaints, contact consumers, understanding causes, contact business owners, and even propose solutions can be done through micro-blog's private letter and other functions." The owner of Le cool day explained that the company generally asked the other party to withdraw its complaint on micro-blog after the consumer received a satisfactory reply.

　 Micro-blog on the plain clothes shop

At present, Taobao, Jingdong and many other large business platforms have opened customer service accounts on micro-blog. Companies including many well-known offline brands monitor the commodity evaluation of micro-blog by sending "plain clothes" diving, in addition to timely feedback to consumers, but also to achieve internal assessment of the relevant staff.

However, consumers are also troubled. Miss sun, who worked in a IT company in Zhangjiang, recently complained that she bought a dress at a shop, and found that the goods were not right after receiving it. When she failed to communicate with the seller, she angrily posted physical photos and other shop names on micro-blog. In the following week, a large number of "zombie" users randomly assembled by 4 words, such as "Zhang Xuejia Mei", carried out a full range of personal attacks on Miss Sun on micro-blog. "I strongly doubt that the seller hired micro-blog water force to attack me, but there is no evidence." Miss Sun said.

Several B2C websites interviewed said they had not received complaints in this regard. Lok cool day official said that for micro-blog complaints, the elimination mechanism will be introduced, and the unqualified businesses will be cleaned out.