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    How To Expand Purchase Channels For Clothing Stores

    2011/8/10 11:08:00 80

    Clothing Store Expands Purchase Channel

      

    Couture

    Purchase channel 1: direct purchase from source (origin or factory).


    1, from the source to reduce the turnover link, the lowest price, you can.

    Small profits but quick turnover

    In order to win the competition.


    2, at present, the economic level of our country determines that business is only the best policy for the masses of consumers.

    In addition to good quality, the price is a particularly important one. The purchase from the source obviously reduces the cost of purchase, and the price of the product can be lower.


    3, in the current situation of China's fake and shoddy commodities, the purchase of goods from the source can guarantee the quality of commodities.


    4, advance together

    Source of supply

    After forming the buying and selling relationship, the head can stabilize production and sale for a long time to ensure the supply of commodities.


    Clothing store purchase channel two: purchase from many stores


    How to choose the source of goods is a matter of great concern to every businessman.

    General operators are willing to purchase supplies from factories and wholesalers where the supply is cheap.

    But if we only care about the price and ignore the quality, we will not make the business flourish.


    Attention should be paid to the following points when purchasing.


    1, strictly control the purchase of goods.

    When purchasing, we should have a preliminary understanding of the suppliers and know whether the manufacturers are legitimate business entities.


    2, strictly inspect the quality of the products.


    3, when purchasing at least two or more suppliers, the advantage lies in:


    (1) it can encourage suppliers to compete in the quality, price and service of goods.


    (2) it can effectively prevent illegitimate pactions between incoming personnel and suppliers, such as rebates.


    (3) it is possible to grasp commodity information and commodity dynamics in a timely manner.


    Clothing store purchase channel three: smooth sales


    As for what commodity is a best seller, besides the conclusion that can be drawn from the sales situation of the store itself, the key is to consider the time of commodity flow and the comprehensive consideration of the supply products.

    Because consumers' tastes are changing faster and more diversified.


    1. When purchasing new products, you can't buy them blindly. The new products may be salable goods, or they may not be.

    We should buy a little bit first, and then decide after trial sale, do not take up a lot of money.


    2, for popular commodities, we should give full consideration to the time of popularity, so as to grasp the accuracy of quantity.


    Clothing store purchase channel four, rely on information purchase.


    Businesses purchase goods without market information. Accurate market information enables you to make the right decisions.

    If information is not reliable, the business will suffer losses.

    And market information comes from market research.

    The main methods are as follows:


    1, visit, you can choose a group of representative users, as a long-term contact object.


    2, establish workbook, salesperson, purchaser and related business personnel, and contact with consumers daily, should consciously record consumer's opinion on commodities, accumulate bit by bit, persist frequently, and then reflect the views and systems of the industry to relevant departments.


    3, establish a shortage register, and register the goods that consumers do not need.

    Registration items are name, unit price, specification, color, quantity, time and so on.


    4. Setting up a customer opinion board is an important way to communicate with customers.

    The head of the cabinet should check the customer opinion book at the end of the day, find and catch some tendentious problems, and improve in time, so as to continuously improve the level of purchase management.


    Clothing purchasing skills


    Major clothing wholesale markets around the world


    Guangzhou: Guangzhou is the clothing center of Southern China. The wholesale market is located at the station road and West Station Road near the railway station. There are mainly white horse building, dark horse building, BBK wholesale market, Liuhua wholesale market, Guohong building, thirteen row, new earth wholesale market, Kangle Cowboy City and so on.

    The office buildings of white horse, red cotton and Tianma are mainly brand names. Liuhua and west station are the first choice for medium grade products. The thirteen row is the main wholesale place for low-grade goods.

    BBK and new land are the wholesale locations of knitted sweaters and sweaters.


    Humen: there are old rich clothing wholesale markets, the new the Yellow River fashion city and the newly opened Tai Ying women's clothing city.


    Beijing: there are two large clothing wholesale markets, Muxiyuan and South Gate of the zoo.

    In addition, Jing Wen, Dahongmen clothing city, new century mall, and last year's newly opened Tianya building, this year May opened the hundred glory World Trade mall, Muxiyuan trade city and so on.


    Hangzhou: Sijiqing wholesale city is a new market developed in recent years, mainly in women's clothing (girl's clothing). Wenzhou's men's clothing is also concentrated here wholesale.

    The market is large, the varieties and quality are very good, the typical southern style is not very suitable for Northern customers.


    Shanghai: Cheap Road market is quite famous, but not leading the East China clothing market. Anhui and Jiangsu retailers prefer to get goods from Hangzhou Sijiqing.


    Wuhan: Hanzheng Street, Wuhan is famous throughout the country. Although sales in Hanzheng Street have shrunk in recent years, it is still the primary channel for wholesale commodities in Hubei.


    Fujian: Fujian has two wholesale markets, Fuzhou and Shishi.

    Shishi's clothing wholesale market is more scattered, almost throughout the city, has nearly 20 clothing wholesale Street, 6 commercial city and 8 different categories of clothing professional market, a total of more than 8000 clothing stores.


    Shenyang: Shenyang five love market is the old clothing market in Northeast China. Because of the old and the small unit area, many powerful tenants have moved away from the five love markets at the request of the manufacturers, and have drawn troops nearby.


    No matter where the clothing wholesale market, there are four ways, the first type, wholesale market outside, warehouse office, do so are several big brands, such as YISHION, Metersbonwe and so on.

    The second is the office buildings in the wholesale market and the higher floors. They are several second-line brands, such as Irwin, IRI Ru, chinchilla, Yun Zhong Yi and so on.

    The third one is stalls, which are located on the one or two floor of the wholesale market.

    The fourth one is the roadside shop, which has the largest number of formats in Hanzheng Street.

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