Children's Clothing Market Adult Ceremony

The children's clothing market in Henan is pregnant with amazing changes.

Quantitative change is Children's wear The market is blowout, shops are hard to find; qualitative change is a large number of brand abandonment agents, steering direct. Yesterday, reporters found that some local children's clothing distributors began to quietly set up their own. brand Direct sales, and even some brands and upstream suppliers play a joint game for direct sales.

This change is very consistent with the context of the National Children's wear market. In 2010, the number of newborn births in China entered the fourth peak period. Children's consumption market was huge. Not only foreign professional children's wear brands entered the Chinese children's wear market, but also some foreign trade enterprises began to pay attention to the domestic children's wear market.

What is the way to turn agents into direct battalions?

"Now everyone is changing. be run directly by a manufacturer This is also a trend. " Reporters in the railway station business circle specializing in children's clothing wholesale Hengtai brand children's wear square to see him, he said, has just completed cooperation with several brands of manufacturers, began to sell directly, but because of mutual need to keep secret, he refused to disclose his company's name.

It is a trend to mention the direct battalion, he said. Similarly, Hengtai merchant Aman Chang has just completed the transformation of direct sales. She said frankly that agents are short after all. Only direct battalions can make themselves more flexible.

There is another explanation for why direct camp is profit. He said frankly that the sale of direct sales will be at least 10% higher than that of the former agency sales. Aman Chang indicated that he was directly engaged, and the profits and risks were large. The profit of the direct camp was larger than that of the agent sales.

"Indeed, direct camp is a trend now. Many brands have put forward such a request." Kong Ning, general manager of Hengtai brand children's wear Plaza, has confirmed this. Only from Hengtai, there are already 40 brands from the agent to the direct camp. In addition, there are no fewer than 30 brands to direct them to do camp. Every day their staff will receive a lot of telephone enquiries, hoping to enter the children's clothing market through leasing, or through the expansion of the business area.

Kong Ning disclosed that in the transformation of the direct camp brand, it also includes many famous brands of children's clothing in China, such as Sanmao's children's house, fashionable fish, hippopotamus, Mickey, Snoopy, Disney, frog prince and so on.

However, in the interview, reporters also learned that some of the direct camps in Zhengzhou children's clothing market belong to local distributors and manufacturers to do joint operations directly, rather than directly open shop to do direct battalion. He said frankly, of course, this kind of direct camp is not the same as the manufacturer's direct shop. The profit of manufacturers directly open shop is more flexible and operable, and it can also customize the style according to the characteristics of a region.

The children's clothing shops in the railway station business area are hard to find.

Kong Ning gave reporters a data, a website once released "China children's clothing market 2009~2012 year forecast report" pointed out that by 2010, the number of new births in China will enter the peak period. The baby boom has brought about a full-scale outbreak of the "baby economy". According to relevant data, since 2000, the growth rate of China's infant industry has reached 30%. It has become the largest consumer country of baby products after the United States, and is expected to enter the trillions club by 2010. In this baby industry, children's clothing will occupy an important share. "Many brands also look at this potential and rush to enter the Henan market." Kong Ning explained.

And a survey data from the private sector show that our province has about 800 thousand new births per year, spending three times in the country, about 1 million 600 thousand people in the core business circle, about 5 million people in the core business circle, about 30 million people in the core consumer group, and 10 billion yuan in consumption potential. This is the business opportunity of Henan's attractive pregnant baby market.

"To tell you the truth, I have always wanted to expand the berth, but there has been no empty shop." Aman Chang said that manufacturers have already found a joint venture camp, but the camp has a high demand for the brand image of the store, and the area is a standard, but it is difficult to find empty shops. Reporters then found in Hengtai brand children's wear square, world trade children's wear market and silver based children's wear market. Many merchants could not get the berth, and only had shop selling at the corner.

"I want to do the wholesale business of children's clothing. I have contacted the factory well, but I can't find the berth. Before the factory came to inspect the shop, Hengtai had a shop, but there was no empty shop there. There was no way to wait." Ms. Zhang, who does business in the weft four children's wear market, said that now the retail pressure of children's wear is large. She took advantage of the wholesale advantage in Zhengzhou Railway Station. She contacted a children's clothing brand manufacturer in Guangdong a month ago. She agreed to let her be the general agent in Henan. But the manufacturers valued the shop location and picked it up.

As a matter of fact, there has been no shop rental in the area. The relevant person in charge of the world trade mall also admitted that at present, 80% of children's clothing in the Henan market is flowing out of the railway station, and the occupancy rate of shops is 100%. "Our rent price is increasing at an annual rate of almost 8%, so it can't satisfy demand." Kong Ning also said.

The reason is that at present, the clothing trade area of Zhengzhou Railway Station is the highest in the country regardless of scale or annual turnover. It radiated north to Shenyang, South to Wuhan, West to Urumqi, and east to Jiangsu.

Competition and upgrading, and all kinds of big guys are throng.

Nowadays, children's clothing market in Zhengzhou has begun to blowout. Huge business opportunities are attracting more and more brands and capital into Henan. Wang Honglei, vice president of the Zhengzhou City Chamber of Commerce and clothing association, the pregnant and infant chamber of Commerce, told reporters that since 2008, the Yun Yingtong market in Henan can be described by the word "blowout". Before 2008, there were few specialized Yun Yingtong shops in Henan province. Since 2008, most cities in the province have sprung up a large number of specialized shops, most of which are coming from such industries as the non-staple food industry.

Although the number has increased significantly, compared with some cities in China, the pregnant and infant market in our province is very unprofessional. Like Guangdong, there are government associations in Guangdong Province, Guangzhou province Zhongshan baby industry association, Zhongshan eight road is a nationwide well-known professional baby care products distribution center. Like Hangzhou, in addition to the Hangzhou pregnant and infant Association, supported by the Hangzhou municipal government, and the Hangzhou municipal government coordinating the local government's construction of baby and child products for the pregnant and infant industry in the central Hangzhou area, Hangzhou city government has also provided a large number of preferential policies to attract industry production enterprises and sales enterprises.

However, many domestic enterprises have seen business opportunities in Henan.

Wang Honglei said frankly, the famous selling enterprises in Henan have already begun to take up opportunities in the city of Nanyang. For example, in 2008, Le you (a brand of selling baby products) opened a chain store in Nanyang. In 2009, the seven color light (a brand of selling baby products) opened the first chain store in Kaifeng, and planned to open 6 shops with 2000 square meters of business space in two years. In addition, there are news from the industry, Beijing's red children, Li Jia baby are also selected sites in Henan.

At the same time, Guangdong Nantian group, the founder of the largest professional baby market in China, broke into the Zhengzhou Railway Station business circle. A battle around the pregnant baby market has already begun. Under the temptation of huge market, the future competition and capital will stir the market.

Local businessmen grab opportunities

Facing such a huge market opportunity, it is difficult for any businessman to extricate himself. During the interview, reporters found that local children's clothing sales enterprises in Zhengzhou also began to exert their efforts secretly.

More than 10 years ago, Zhengzhou Railway Station took the playground street and one street as the center, and gathered many sales of children's clothes in the shed style. Over the past more than 10 years, there have been many wholesale markets for children's clothing, Hengtai brand children's wear square, silver base on the first floor, the World Trade Center's first floor and five floors, the first floor of Jincheng City, the first floor, the west side of the road, and so on, which have gathered about 1300 children's clothing operators, and a wholesale distribution center mainly selling children's wear has been formed.

As branded manufacturers are pushing the Henan market, children's clothing wholesale markets are also racking their brains to make themselves the focus. As the only professional child clothing wholesale Plaza Hengtai brand children's wear Plaza has always claimed to be the first wholesale market for children's clothing in China, and the world trade and silver base also can't bear to throw away the share of children's clothing in the area of its adult wear sales. Even the women's and children's market in the high yield road is trying hard to change the train of thought and win over the merchants to enter.

"Regrettable, compared with some large domestic children's clothing market giants, Zhengzhou lacks big size." In order to grow bigger, Kong Ning revealed that they are now secretly acquiring the surrounding market and seeking expansion in scale. At the same time, it reclaims 20 million yuan of huge sum of money to upgrade and upgrade the external facade and interior decoration. It also introduces the children's clothing distribution manual to the operators in other regions free of charge. "Who will invest more in the future will attract business people more."

A fact is that the market for children's clothing in the future is huge, but it's not easy to compete for more shares, whether it's foreign or local.