Internet Marketing Leverages The Shoe And Clothing Market &Nbsp, And Starts To Pursue Diversified Pursuit.

Insiders believe that the social network will become

Network marketing means are increasingly diversified.

According to relevant information, the price of Internet advertising has increased by 30% this year. The strong media such as portals have even risen by 40%-50%. The promotion cost of each B2C platform has increased by 187%.

When a network shop wants to develop rapidly, it often requires a lot of publicity input.

Take Taobao as an example, at present, there are more than 450 marketing tools in foreign marketing promotion.

Among these are the Amoy pictorial, Taobao express train, Amoy promotion and so on. These marketing tools vary in fees and charges, and some are even free, but the specific marketing effect can not be known.

"Nowadays there are too many online shops. It is hard for consumers to notice that online shops without popularity and reputation.

Just like big brands need to advertise, our ordinary online stores also need to advertise.

It can be done through the promotion platform that needs to pay the cost, and also can publish a post about its store products on the forum.

If the posts click through rate is high, then the store will have more browsing, and the goods will be easier to sell.

Miss Wang, who runs Taobao online, told reporters.

A Taobao crown seller Xiaoli briefed reporters about the main marketing methods of online stores.

"For online shopping centers and online stores, marketing means are very diverse.

Large online advertising can be spread to the TV network, and TV marketing is also a marketing network.

Some sellers will use embedded advertisements such as Youku, potatoes and other video sites. When the netizens choose to watch a video, they must first see this advertisement.

Some sellers like to post and publicize the forum, such as Tianya, watercress and so on.

There are also sellers who advertise on portals.

The latest way is to publish information on platforms like micro-blog, beauty, mogujie.com.

On Taobao, big businesses often take Taobao's marketing tools, such as inserting ads on Wangwang page, Taobao through train, doing embedded advertising on forum posting, video website and portal website.

Small sellers can only propagate through Taobao's through train, micro-blog and other low cost ways and platforms.

She said

The means of network marketing are also developing from mandatory and completely passive to active marketing.

Some sellers believe that the emergence of micro-blog and socialized e-commerce websites is a stage from passive and semi passive to active marketing and sharing marketing. These platforms also have the characteristics of low cost, strong acceptance, fast dissemination and rapid updating.

"If the buyer has a claim, it requires the seller to have a stronger means of communication.

In the process of dissemination, the information of commodities is also more beautified, thematic and objective.

Many buyers search products according to the key words in the "beautiful talk". Ordinary marketing techniques are hard to meet the needs of social marketing, which requires sellers to have a more detailed description of the characteristics and advantages of products.

A senior network seller, Xiaozhuang said.

Micro-blog with hot socialized marketing

The emergence of micro-blog has brought social marketing to the Internet.

Xing Hongyu, general manager of micro-blog division, said earlier that according to the third party monitoring data, the reflux ratio was more than 28 times in Tencent micro-blog. That is to say, if you share a link to Tencent micro-blog on your website, you will probably bring 28 new users. On average, each user will visit 6 and 8 times after visiting the website, and then click on micro-blog.

It is such a considerable amount of data that makes micro-blog marketing a new marketing battleground for businesses and businesses.

The salient feature of micro-blog is that its speed of communication is fast and its scope of pmission is wide. The rapidly developing e-commerce market urgently needs a new mode of expansion, and socialized e-commerce will become a powerful and effective catalyst for the e-commerce market.

According to the reporter, there are not a few cases where micro-blog sellers are offered by Internet sellers.

Some reputable shops have less fans' attention than micro-blog's grassroots celebrities and three line stars.

Some start-ups have also been releasing information and preferential information through micro-blog. They have earned popularity by paying attention to other users and forwarding.

Micro-blog marketing as a free platform, many small sellers can use, and has some results, but because of its low threshold, but also caused a lot of poor quality, false advertising appeared.

In addition, Quanzhou's well-known enterprises have invested in micro-blog marketing battlefield.

361 degrees, seven wolves, Anta, PEAK, XTEP, Zhengda, Qipai and many other strength shoes and clothing brands have launched micro-blog marketing.

Through micro-blog's brand promotion and promotion, let consumers understand brand dynamics and deepen interaction with consumers.

Release promotional programs, introduce activities and so on, and build a network sales platform suitable for enterprises to attract the attention of netizens.

There are also tea enterprises and tea farmers through micro-blog's interactive and timeliness of the strong way of marketing, attracting a new generation of consumer groups.

Chen Zhendong, general manager of Quanzhou fast assembling wall company, told reporters in an interview with the Morning Post reporter that the future business is the competition of e-commerce. Micro-blog may lead the company into another era of e-commerce, which is especially important for enterprise brand marketing and personal marketing.

Micro-blog marketing has changed the brand communication that the original sense of distance is obvious, making the brand more like a consumer's friend, and the relationship between the brand and the user has become more real and intimate.

Insiders also pointed out that it is not an easy task for an enterprise to succeed through micro-blog marketing, and how to publish the content that the enterprise is eager to spread requires full skills when it has the user's favorable impression.

Simple advertising and enterprise information may cause consumers' antipathy.

When doing micro-blog marketing, enterprises must seize the content of consumers' interest and propagate themselves step by step.

In information release, enterprises should control the frequency of publication, such as updating about 10 items per day.

The rise of the third party socialized electronic community

The social marketing of e-commerce websites and the emergence of the third party socialized electronic community have brought network marketing into a new era.

This year, Taobao will integrate the "Tao Jiang Hu" into "my Taobao". At the same time, the two applications of "shopkeeper" and "friend sharing" will be launched. The interaction between consumers will be enhanced, and Taobao's SNS attributes will also be strengthened.

Van customer service has also launched a social marketing platform called "Van guest platform", allowing customers to enjoy 10% of their sales generated by their own pages.

The emergence of the third party socialized electronic community, such as "beauty", "mogujie.com" and "fan Shang Wang", have made the network marketing enter a social stage and achieve the socialization of e-commerce through sharing and spreading among people.

Beauty says CEO Xu Yirong has said that e-business websites recognize this pattern, and the two sides are cooperative.

"We are particularly happy to do this because Taobao is taking the flow through healthy mode."

In the future, the main body of Internet will shift from content to people. This trend will continue for 10 years.

According to the reporter's understanding, the profit mode of the third party socialized electronic community is the main trading platform mode. The webmaster provides the network trading platform to the buyers and sellers, and the provider itself does not participate in the paction. The main source of income is advertising fees, membership fees and bidding fees, such as Alibaba, Taobao and other websites.

There is also a commission mode, which provides users with orders from other users of the e-commerce mode by collecting users, and obtains Commission according to some prior or ex post agreed rules.

The Commission may be drawn according to each order, by percentage of sales, by number of users, etc.

In addition, there are discount coupons and so on.

According to the insiders, the social e-commerce website will become a new trend of e-commerce and the main position of network marketing in the future. Strong communication between people will bring amazing marketing effect.

However, there are also people in the industry who believe that the demand of social electronic community is heavy but the demand can not be satisfied. The word of mouth marketing in the virtual world can not surpass the effect of word of mouth marketing in reality.

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[expert opinion]

It is hard to avoid false advertisements at the early stage of development.

In the face of this kind of socialized e-commerce website, insiders and experts and scholars also have their unique opinions and opinions.

For this reason, the reporter interviewed Professor Zeng Lu of Huaqiao University in Quanzhou and Lin Guo Shi, general manager of Agel Ecommerce Ltd in Fujian province.

For the social e-commerce community website, Professor Zeng believes that if these websites can ensure their credibility, there will be good development, and there will be more types in the future, such as targeting a certain brand, aiming at a certain business.

At the same time, Professor Zeng believes that there will be some false advertisements in the early stage of this new community website, but consumers will have their own judgement ability over time.

But for the late start and difficult development of Internet sellers, Zeng Lu thinks that there are too many channels to choose online shopping, so it is difficult to innovate conventional marketing methods.

Therefore, "personalized and humanized service means is the only breakthrough point and the highest success rate."

He said.

In addition, he thinks that Internet sellers have to make three points in order to succeed: first, do a good job in basic preparation, including these upper limit resources such as suppliers, resources and logistics; two, to achieve the most basic integrity and accumulate loyal customers, this is particularly important in cyberspace; three, achieving service attitude is even better than product quality.

Lin Guoshi said that this kind of community website not only allows buyers to participate in the sharing, but also enhances the interaction between sellers and buyers, and can directly display good products to make them stand out.

However, it is still necessary to consider whether the credibility is high enough, which requires website managers to do well in maintenance.

Talking about the operation mode of this kind of community website, Lin Guo Shi believes that if the manager of the website allows the advertisement to run rampant, the existence of the website will be a short-term behavior.

Moreover, the location of the website must be defined as early as possible, is it protecting consumers or seeking profits from advertisements?

Insiders believe that the socialization of e-commerce will be the biggest trend of e-commerce in the future.

The core of socialized e-business is people.

By strengthening the relationship between people, indirectly contact the products or brands behind people, resulting in indirect pactions.

People's impressions convey the impression of products or brands, making potential customers more receptive and understanding, and more willing to try. The socialized atmosphere is also easy to create word of mouth effect.

This can achieve twice the result with half the effort for sellers.

Paying more attention to the influence of products or brands, rather than directly selling products on the platform, is the difference between socialized e-commerce and traditional e-commerce.