Social Networking Platform Is A New Marketing Way For Shoes And Clothing Industry.
With the rapid expansion of the number of registered users and the gradual increase in the heat of commodity exchanges, Internet sellers are eyeing the brand new.
Marketing
Promotion way.
The products recommended by customers on the website are easy to attract the attention of other consumers. After the mouth and mouth spread, they bring great profits to sellers.
An unnamed woman shoe wholesaler in Quanzhou told reporters that he was in his shoes wholesale.
market
Inside, a lot of businessmen already enter network store to open shop.
The shoe industry in Quanzhou is very developed. It has many characteristics, such as novel style, diverse styles, and affordable prices. Many businesses are doing well in the online shopping mall.
But with
network
The development of shopping is affected by factors like commodity homogenization and increasingly fierce price competition on the Internet Mall. It is becoming more and more difficult for online stores to further enhance their credibility and broaden their market share.
After the emergence of socialized e-commerce websites, some of the Internet sellers in Quanzhou began to enter as buyers, and recommended their products in large numbers, hoping to get more attention.
"Today's consumers do not have a high degree of trust in direct advertising, but they can get more favors by recommending them as consumers.
The seller recommends as a buyer, which can quickly grasp the hearts of consumers.
On the other hand, the style of shoes is updated very quickly, so we must grasp the fashion trend of this period quickly.
On these websites, you can see what the consumers are like, and they can step up efforts to popularize the popular styles to achieve better marketing results.
He said.
Xiaozhuang, a network seller specializing in purchasing shoes and clothes for overseas, thinks that the competition of online purchasing is becoming more and more intense. It is not easy to grasp the psychology of consumers and make the characteristics. Besides the marketing effect, social e-commerce websites also bring a lot of information to sellers.
In addition to distinguishing features from the domestic products, the customers also attach great importance to the reputation of the store.
With the increasing number of purchasing shops, simple advertisements are hard to impress consumers. We can only recommend products on the role of consumers.
Because the price of purchasing shoes and clothing is relatively high, the customer base is relatively limited. Moreover, as long as the goods are widely recommended, the "Shanzhai version" will soon appear in China.
On the socialized e-commerce website, there are also some well-known Internet Celebrities, such as choking little peppers and vivi professor.
They publish some collocation methods and purchase addresses on the website, attracting celebrities' attention to the products, thus playing a very direct and effective marketing effect.
Reporters observed that, because of the huge number of users of these websites, the speed and speed of recommending goods are extremely high.
Without frequent and long recommendation, the products recommended by users will be inundated by other commodity information within a few minutes, and the marketing results expected by Internet sellers will be hard to achieve.
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