XTEP Helps The United States And Britain Fight For The Universiade In Shenzhen

In August 8th, XTEP (China) Limited held the theme of "UR" in Shenzhen. clothing Release conference. The twenty-sixth Shenzhen World University Games, designed by the United States and Britain, won the debut of the award winning costumes of the US and British university students, the American college tennis team sportswear and the new XTEP fashion, running, tennis and football series.

The world known as "little Olympics" World University Games It is a world-class comprehensive sports event. The Shenzhen Universiade will be held from August 12, 2011 to August 23rd. At that time, 13000 athletes from more than 180 countries will compete with each other. As the largest and second largest Olympic sport in the world, the Shenzhen Universiade attracted the attention of the whole world.

On this occasion, XTEP, the first brand of China fashion movement, struck out again, and reached a strategic cooperation agreement with the US and British College Students Delegation. It became the partner of the sports delegation of the United States and Britain, the only designated award winning clothing supplier and the American university tennis team partner, the only designated competition clothing supplier. At that time, the audience of the world can see the pride of XTEP, the first brand of Chinese fashion sports.

Regarding this cooperation, ye Qi, senior vice president of XTEP (China) Limited, told reporters: "the delegation of the United States and Britain is a strong sports team with great appeal. XTEP's cooperation with the US and British university delegations is not only an emphasis on their excellent athletic achievements, but also because of their youthful, passionate and dynamic characteristics, which can vividly interpret the brand spirit of XTEP's fashion and sports. When the United States and Britain delegation is on the podium in XTEP's award dress, when the US tennis team is wearing a XTEP shirt on the field, the professional quality of XTEP products will be fully displayed on the world stage of the Universiade in Shenzhen, and XTEP's brand image will also be significantly improved. Andy Hibbert, head of the British University delegation, also said: "this cooperation with XTEP is on the one hand impressed by XTEP's professional quality. On the other hand, the brand appeal of XTEP's fashion and sports is highly resonated with the spirit of passion, struggle and enterprising spirit advocated by the two college students' delegation.

According to the briefing, all the equipment provided by the XTEP and the US tennis team for the US and British college students and the US tennis team are made of high-tech new materials and a number of leading manufacturing processes. They are not only beautiful and generous, but also conform to the principles of ergonomics and ventilation and sweat, which is the embodiment of the spirit of XTEP fashion and sports brand. In the Universiade, the members of the US and British delegation will continue to show excellent competitive standards in front of the world audience. When they get on the podium of glory again and again, the equipment provided by XTEP will put on a gorgeous coat for them to help them show some other intoxicating demeanor.

In addition, in cooperation with the US and British University delegation, XTEP has carried out a variety of thematic activities around the Shenzhen Universiade. The main event "who is a good person" will be launched in conjunction with the Universiade. The theme of the event is "the same wonderful and different style". Netizens login to the activity website and express their opinions to support their favorite athletes and favorite photo photographs, and have the chance to win the mysterious gift from XTEP. The 3 most popular athletes selected by netizens may also become XTEP's brand new product spokesmen.

In fact, XTEP's cooperation with the US and British university delegations at the Shenzhen Universiade is just a microcosm of XTEP's sports marketing strategy. On the road of brand building, XTEP always pays close attention to the mass sports business under the guidance of the brand development keynote of "sports as the core and fashion as epitaxy".

Whether it is to support the multi regional marathon events in China, to become a well deserved "marathon king", or as the sponsor of the Chinese sports swimming team's only sportswear (shoes) category, to stand out in the 2011 World Swimming Championships, or to expand its international soccer strategy, to sponsor the Villarreal Club and Bermingham club, to enter the Spanish League and the Premier League in a strong way, and XTEP has shown a forward-looking brand communication concept and the brand communication characteristics of keeping pace with the times.

Just as a meaningful and meaningful slogan from this Shenzhen Universiade starts from here, as XTEP grows and grows stronger and stronger, its sports resources will become richer and richer. Its brand and sports will also become more densely packed, and the stage will become bigger and wider. This will inject infinite vitality and vitality into enterprises and brands, and promote XTEP's goal of moving forward to the first brand of the world fashion movement.

Reference materials

XTEP (China) Co., Ltd.

XTEP (China) Co., Ltd. is located in Quanzhou economic and Technological Development Zone, Fujian, China. It is a large-scale sporting goods enterprise which integrates development, production and sale of sports shoes, clothing, bags, hats, balls and socks. In June 3, 2008, XTEP ushered in a glorious day and was successfully listed on the Hongkong stock exchange.

As the first brand in the field of fashion sports, XTEP not only did not break away from sports marketing, but also acted unusually. For many years, it actively sponsored large-scale sports events and participated in public welfare activities. From 2004 to 2009, XTEP has become the only partner of the tenth and eleventh games in People's Republic of China, breaking the international sports brand monopoly of high-end domestic competition situation. In 2011, XTEP became Taipei's national marathon, Taipei marathon, Xiamen International Marathon, Yangzhou Jian Zhen International Half Marathon, Tibet Lhasa International Half Marathon, Xi'an Wall International Marathon, Hangzhou International Marathon, Zheng Kai International Marathon, Dalian International Marathon, eight marathon events and the International Association of athletics Diamond League ShangHai Railway Station partners. XTEP's natural connection with running has a good publicity platform. In addition, XTEP has exclusively sponsored the full play, training and competition equipment of the Premier League Bermingham club and the Spanish Villarreal club, and the fashionable soccer promoted by XTEP has a solid foundation.

Not only that, XTEP also sponsored the World University Games, the US and British delegations award equipment, the American college tennis team match equipment, the Chinese synchronized swimming team national team and the China extreme sports national team's full set of appearances, training and competition equipment. After Shanghai World Expo, XTEP has become a volunteer partner of Xi'an World Horticultural Exposition. XTEP's brand strategy of "sports as the core and fashion as its performance" has injected infinite vitality and vitality into enterprises and brands to ensure that they are always in the leading position in the industry.