The Growing Domestic Market &Nbsp; Foreign Shoes To Grab The High-End Market.

August 10th, two times a year. Dongguan international shoes exhibition Preparations for the autumn exhibition are underway. Yesterday, reporters from the organizer Hongkong Ya style exhibition company was informed that the autumn exhibition will be held on November 1-3 in Houjie. This year, high-end shoes from Portugal, Italy and Turkey will be unveiled in an attempt to find partners in China. market 。

　　 Same period with Canton Fair

According to the news provided by the Asian exhibition company, the fourteenth China Dongguan international shoes exhibition, shoe machine exhibition and shoe material exhibition (autumn 2011) will be held on 1-3 November 2011. The location is still at the Guangdong Modern International Exhibition Center in Houjie town.

Previously, the Dongguan shoe fair once sold the banner of domestic sales, and this year, faced with the ups and downs of the two markets, the organizers no longer emphasized domestic sales. People from the company said that during the transformation process, shoemaking enterprises should change their attention from single market to international and domestic markets, and walk on two legs, both inside and outside the market. But in terms of information provision, domestic marketing guidance will still be the main priority.

Dongguan's enterprises are familiar with the export market, but many shoe companies have misunderstandings when they first sell their products, the company said. The organizers analyzed the policies of the government to encourage domestic sales, the protection of intellectual property rights, and the strategy of developing the domestic market by means of information and lectures, so as to help Dongguan shoe enterprises to develop the domestic retail market.

Foreign shoes to grab high-end market

The growing domestic market has attracted many foreign shoe companies. According to the exhibition company, there will be a group of exhibitors of Portugal Footwear Association this autumn. Portugal is a big country of traditional shoe making. The shoe making industry has developed to the third largest exporter in Europe and the seventh largest exporter in the world. In addition, Italy, Turkey and other countries also have registered enterprises to participate in the exhibition.

It is reported that foreign enterprises are mainly targeted at China's high-end market. Because the low and medium consumption market below 1000 yuan has been occupied by enterprises such as BELLE and Saturday, foreign enterprises have no advantage. They think China's high-end market is still in its infancy, the competition is relatively small, the target retail price is 1000-4000 yuan / double.

The overseas brands are not familiar with the Chinese market and are eager to seek domestic partners, the company said. During this spring exhibition, the organizers made a survey and found that many traders in China also had agents overseas. brand Have interest in. So this autumn exhibition will organize enterprises to "match".