Research Institute Statistics &Nbsp; French Textile And Apparel Sales In Summer Dropped By 6%

France

The fashion Research Institute's statistics do not include the long-distance sales of e-commerce. Sales of textiles and clothing fell by 6% compared with the same period in 2010, even though the value of goods and the level of 2010 were flat.

The sale of retailers has declined due to the rise in prices.

Price reduction

There are three main reasons for the disappointing performance. The climate, the economic situation and the "off sale" sale system.

First, the warm spring climate in 2011 led consumers to buy summer clothes without waiting for a reduction in price. In June, the sales of brand stores increased by 7.4% over the same period in 2010, but the data difference was that 2011 2011 began in June 22nd and 2010 in 30.

Secondly, the purchasing power of the French is decreasing. They prefer to spend more properly than fill the wardrobe.

Finally, the government allowed stores to sell two times a year (winter and summer) for the two time, but they could also be blamed for the "non regular" discount sale system. Most businessmen objected.

They believe that the system makes consumers lose their pparency.

Big shopping mall

Because of the patronage of international tourists and its strong purchasing power, as well as the source of tourists and climate, its revenue increased by 8% to 9% compared with 2010.

E-commerce continued to grow strongly. Sales in the first 4 weeks increased by 19% compared with the same period in 2010. During the price cut period, the number of new online shoppers increased by about 3 million.

At present, France accounts for 70% of Internet households, and the annual growth rate of online shopping is 10%.