The Pearl River Delta: &Nbsp, A Shareholder Of The Pearl River Delta.

China Spin The industry is running cold. Because of the roller coaster of cotton prices, the textile enterprises have stopped production and gone bankrupt. However, Sanshui Jia Lida textile printing and dyeing Co., Ltd. is another scene. Yesterday, in the workshop of the big Tong Industrial Park, all the production lines were loaded at full capacity.

The smooth running of the crisis stems from the company's innovative marketing management: the company's major clients in Hong Kong, Macau and Europe are major shareholders of the company. They embrace the industry's "cold current".

Cotton price "roller coaster" spinning enterprises suffer most

In August 1st, the National Bureau of statistics released data showing that the textile industry's production index, new order index, employment index and main raw material purchase price index are all below the critical point. The volume of production declined, the market demand was cold, and the stock of raw materials decreased significantly.

Cotton price Rise sharply The fall has become the "culprit" of the textile industry. Many small and medium-sized textile enterprises in Foshan are in the predicament of "underemployment". "Since May, the total production capacity of textile enterprises in Datang textile industry has dropped by more than 20%." Yao Ying said that Jia Lida is no exception, the most serious 10 days in a row to stop the 1/3 machine.

It's a great help to turn customers into shareholders.

"5 and June is the most difficult period since the establishment of the company." Yesterday, Yao Ying, who was sitting in front of the tea table, sighed, "because all the production lines were shut down because of the many orders that had been pushed out in the early days", "all day is very anxious."

However, the company played a good game ahead of schedule, so that the company quickly rescued from the crisis. In June, Yao Ying began ordering orders from major clients and major shareholders of the company. The big shareholder in Hongkong began to lend a helping hand and ordered the 1 million metre cloth at a stretch. "With this big order, it's enough to eat." Since July, the company has not stopped a machine, said Hui Hui, assistant director of the group.

Developing a company's client into a shareholder. Marketing Management innovation makes Jia Lida quickly solve difficulties. There are 9 shareholders in the company. 4 of them are also clients of the company. They are located in Germany, Hongkong, Macao and Mainland China. Each of these shareholders accounts for 10% of the company's shares. As a customer, the four companies accounted for about 4 of the annual output value of the company in recent years.

As shareholders of the company, these customers give priority to purchasing the products of Jia Lida. It is also this innovative practice that led to the fact that in the 2008 financial crisis, the production and sales volume of Jia Lida not only did not decrease, but showed a vigorous growth trend.