Global Retail Private Label Product Asia Exhibition 2011 Shanghai

Global retail private label product Asia Exhibition 2011 Shanghai
2011 Shanghai Private Label Fair (referred to as PLF2011)

　　 time December 7, 2011 - 9 days

　　 Location: Shanghai World Trade Mall (No. 99 Xingyi Road, Shanghai)

　　 Sponsor: Shanghai International Procurement Center Limited

Self brand manufacturers association (PLMA)

　　 Summary of PLF

PLF2011--- originated from PLMA's own brand exhibition. The self brand manufacturers association (PLMA) has opened its own brand products fair in Chicago every year since November in 1980. In 1986, an international supermarket and its own brand exhibition (international brand exhibition) were established in Amsterdam, Holland. After 30 years of development, it has become the most influential and most appealing exhibition in similar exhibitions around the world.

PLF2010 has attracted 188 exhibitors from 21 countries and regions around the world. The exhibits include food, daily necessities, personal care products and so on. Buyers in addition to WAL-MART, TESCO, Metro, Target, Auchan, Watsons, Wanning, bu bee lotus, Bailian Group, Huarun Wanjia, Yong Wang, big run fat, Dollar Tree and other well-known retailers at home and abroad, there are many domestic and foreign distributors, traders, distributors and other professional buyers.

　 　 PLF features

* clear target: create the first exhibition of China's retail private brand.

* clear-cut Objective: to help more Asian, especially China's retail product manufacturers to expand domestic and foreign markets, and also continuously improve the market share of Chinese retailers' own brand products.

* prominent themes: Zero supply and win-win cooperation, direct docking between manufacturers and terminals, finished products trading, Technology exchange !

* three major combinations: Exhibition and trading; market and exhibition; expanding domestic demand and promoting foreign trade.

Why do you take part in PLF2011?

* achieving direct docking between manufacturers and terminals, eliminating circulation links and saving advertising costs;
 

* clear division of labor with retailers, stable production and supply, no need to consider sales and dedicated production.
 

* facing the retailers and traders at home and abroad to provide a way for SMEs to enter the retail market.
 

* digesting excess capacity, optimizing production lines and saving costs;
 

* international advantages: Europe, North America and South America based on long-term cooperation. Australia The professional media and private brand manufacturers association of Asia, Middle East and other institutions organized overseas exhibitors and professional spectators to participate in exhibitions, visits and purchases.
 

* competition focuses on quality.
 

* a series of pre event activities to help enterprises know the operation process of their own brands ahead of time.
 

* a list of purchasers issued a month before the exhibition

　　 One month before the exhibition, the buyers and suppliers list is released.

Before deciding to participate in the exhibition, many enterprises will consider what audience will be present at the exhibition. Are these spectators the target audience of enterprises? Through this measure, in order to solve the doubts of exhibitors, it can also effectively enhance the exhibitors' participation in the exhibition, and exhibitors and spectators are more purposeful.
At the same time, the organizers will also require all enterprises to complete the registration work before November 2011, so that the organizers can have more time to submit the information of exhibitors to the buyers, so as to help buyers confirm and arrange the schedule as soon as possible. It is important to know whether the buyers are willing to come to the exhibition site to play a decisive role in the product of the company rather than the stage.

Exhibition scope

Food: supermarket daily food, snack food, grain and oil dry goods, fresh drinks, drinks.
 

Non food: daily chemicals, health care, household products, sports goods, children's articles, knitted home textiles
 

General merchandise: small household electrical appliances, clothing, shoes and caps, luggage and leather goods.
 

Others: seasonal foods, products and products suitable for entering supermarkets.

Related expenses

　　 * booth costs

Exhibitors in China: RMB 11800/ / exhibition period (before October 31, 2011)
RMB 15000/ / extension (November 1, 2011 -30)
Overseas exhibitors (PLMA member enterprises): US$3500/ / extension
(non PLMA member enterprises): US$4500/ / extension
The cost includes: 9 (3M * 3M) site, 2.5 metre high fence, negotiation table, consultation desk, chair three, booth lighting, lintel, buyer list, training meeting (how to become a private brand supplier of supermarket), exhibitor information and exhibition website link for one year.
 

* visiting expenses

Professional spectator: free admission by buyer; non professional audience: RMB500/ person / day.

Contact mode

Office of PLF project team of Shanghai transnational purchasing center Co., Ltd.

Address: block D, 23 floor, Shimei building, 445 Jiangning Road, Shanghai.
Tel: 021-54377493 Fax: 021-54378548
Contact: miss Zhang Lijuan 13512119684
Q Q:1559304559 E-mail:13512119684@126.com