Post-80S College Students Start Their Own Businesses And Become General Agents Of E-Commerce For Smes.

Lin Mingkun, born in 1987, is a university graduate, the head of Jinjiang leading dancer shoes and Garments Trade Co., Ltd.

He is an energetic Post-80 student. He is a bold and willing University.

When he first saw him, young and energetic, it was hard to believe that he was already new.

Colorful university is coming to the fore.

The tragic death of his mother in 1997 made Lin Mingkun grow stronger and optimistic in his childhood than his peers. He is always more sensible in the eyes of his elders than other children.

When I was in college, I was right.

Get involved in e-commerce and become famous in the first World War.

Three months after graduation, one of his business people met with several companies in China who made e-commerce platforms in an accidental opportunity, and realized that Internet sales were a valuable market.

"Many small and medium enterprises in Jinjiang shoes have difficulty expanding the physical market, and Internet sales are a good way for them."

Lin Mingkun sprouted the idea of tailor the network sales channel for them.

After months of careful preparation and thorough investigation, Lin Mingkun opened a company in May 2010 with two uncles, named Jinjiang leading dancer shoes and Garments Trade Co., Ltd., and started his own e-commerce business.

"In Jinjiang, many small and medium-sized enterprises have good products, but the domestic physical market is becoming more and more sluggish. The entity's provincial agents have serious debts, and their own financial strength is insufficient, which often leads to a backlog of goods and a vicious circle of capital flow.

What our company will do is to increase their network sales channels, as a professional SME e-commerce service providers, to help these small and medium-sized enterprises to sell products, and promote product network sales.

Lin Mingkun said.

When the company started to operate, it was not optimistic about its peers. It was always hard to believe that the little boys were making trouble.

Lin Mingkun worked hard to learn and seek advice from several senior managers of Alibaba at that time. After a period of time, with his own efforts, the company finally began to run quickly.

He led a small team in a short period of 3 months to recover the cost, and began to profit.

This caused a sensation in the industrial area where the company was located, and gradually began to pay attention to this small unknown company and the young person in charge.

"At the beginning of the business, many people didn't understand what e-commerce was. The manufacturers questioned the way the company operated, and the family members were afraid that the money invested would not come back. Our team, with proof of their own ideas, worked 11 hours a day for three months in a row, before the most difficult time to start."

Lin Mingkun told reporters that after a year and a half of accumulation, the company's scale has been expanding and its performance has been rising. In a large-scale planning activity in June 16th this year, they sold 5600 pairs of shoes on the same day, and their sales reached an astonishing 410 thousand! This sales volume is equivalent to the 1/5 of the provincial agency for a year's performance in many small and medium enterprises.

Step into the right track and look forward to the future

Over the past year, the company founded by Lin Mingkun has gradually formed its own e-commerce mode: the company can distribute its products to its more than 1000 online store alliances and distribution retailers with the core of excellent online shops.

In addition, the company can create a brand image store for its cooperative enterprises and wholesale in professional wholesale websites.

It can also display the samples of cooperative enterprises by relying on the single channel, and receive suitable orders for manufacturers.

"Compared to the direction of other e-commerce companies, our company's positioning is slightly different. We will position ourselves as the chief distributor of e-commerce for SMEs in Jinjiang.

We hope that through our company, we can increase sales channels for small and medium-sized enterprises, and reduce the channel costs of low profit SMEs, so as to achieve the best sales effect. Our annual sales target for each cooperative enterprise is to make the achievement of the largest provincial agent in the company.

Lin Mingkun told reporters.

For his team, they are all post-80s and post-90s, Lin Mingkun explained: "a good team needs to absorb young people and let them do things and dare to do things.

An excellent company should bear in mind that it is difficult to start a business and not forget the original spirit. "

In order to keep the company's passion, Lin Mingkun will arrange for every new employee to start with the most basic work - the package.

Lin Mingkun told reporters that this is not just a form, but to let employees experience the initial entrepreneurial process.

The result of all this is that the company has a vibrant team, the perfect integration of the flow of people, logistics and information flow, so that the company can go further in its development.

Strong team and broad market make Lin Mingkun confident of the company's future.

It is understood that in July, Jinjiang leading dancer shoes and clothing trade Co., Ltd. signed a KA plan with the network platform Taobao network for the sales task of 10 million between the end of July and the end of the year.

"Jinjiang is a big market, many small and medium enterprises, and our e-commerce service is to provide them with a variety of sales channels, and to guarantee their capital flow in the way of weekly checkout, so that enterprises can create better products."

Lin Mingkun said.

Based on the company's mode, for growing SMEs, as long as they have the supply and production capacity, and the quality of products is reliable, Lin Mingkun's companies can build strong network sales channels on their own strengths, and quickly start the building of network sales and network brand image.

"Our goal is to be the first generation of e-commerce companies in Jinjiang," Lin Mingkun said.

Not many people will doubt Lin Mingkun's goal. In this Post-80's college graduate, we see boundless hope and possibility.