The Universiade Is Approaching &Nbsp; Shenzhen Merchants Are Playing The "Universiade Card".

The beautiful Universiade souvenirs displayed in the licensed shops of Dayun village.

On the first floor of Shennan Tianhong, the "Universiade special products area" has been completed.

In fact, the Universiade has not yet been opened, and Shenzhen has already created a record of the Universiade - the most developed Universiade in history, from commercial sponsorship, ticket sales, franchising to souvenirs and commercial advertising, Shenzhen has already refreshed the best results of many Universiade operations.

"Strive for the" Losangeles "in the history of Universiade and let the Universiade win!

Businessmen in Shenzhen are full of confidence and gold nuggets.

Franchise

Yesterday, a large number of people came to buy the licensed products of the Universiade.

From a dozen yuan UU toys to 10000 yuan of precious metals, the variety is complete.

For example, there are 40 varieties of the Universiade stamp products, and now more than 20 varieties have been sold out, and the sales volume of postal products in Shenzhen has reached about 50000000 yuan.

"We expect that the sales volume of postal products in Shenzhen will exceed 70 million yuan."

The head of Shenzhen Post said.

The "big luck gold", which can maintain and increase value, has also become a hot selling product.

Shenzhen construction bank staff said that with the approaching of the Universiade, the sales of Dayun gold continued to heat up, and some limited edition products appeared to be in short supply. Only in July, the sales volume of the Universiade gold was nearly 20 million yuan.

"At present, there are 43 sponsors in the Shenzhen Universiade and the cost of sponsorship is up to 1 billion 200 million yuan.

There are more than 2000 categories of licensed commodities in Dayun, far exceeding the previous ones. With the coming of the Universiade, sales of licensed commodities are considerable.

Zheng Mingjun, Minister of the market development department of the Universiade.

Consumer market heat can be expected

Many businessmen in Shenzhen will also join the grand feast of the Universiade economy and participate in the carnival of passion.

According to statistics, there will be more than 12 thousand athletes and officials coming from the Universiade, and there will be more than 5000 journalists.

At the same time, the Universiade "open four closed three" holiday, so that Shenzhen more than a small golden week.

This makes Shenzhen businessmen excited, early to prepare for war.

There are two branches in Carrefour near the Universiade hall. In order to make the guests enjoy the taste of their hometown, the two stores have increased the variety and quantity of imported products such as cheese and cheese.

Tianhong mall has set up special counters in various stores, introducing products with Chinese characteristics, boosting the Universiade equipment, and producing special products.

Maui department stores continued to compete for the market with low price promotions, while Tianhong increased the supply of snacks.

Shenzhen businessmen's collective expectations are not without reason.

According to statistics, last year, Guangzhou launched the Asian Games in the month, has led tourism, hotels, leisure, Shenzhen women's clothing and other industries, only eight of Guangzhou's fashion department's revenue increased by 30%.

No wonder a Shenzhen businessman responsible person said, "sales of shopping malls increased by one or two, there should be no problem."

Invisible business opportunities are fascinating.

The tangible cake of the Universiade makes people salivate and invisible business opportunities, which makes many businesses obsessed with it.

In the face of delegations from more than 150 countries and regions, 12000 college athletes and businessmen alike regard this as a stage to show their brand and strength to the future of the world.

Huarun Wanjia is the only retailer to win the twenty-sixth Universiade.

Huarun has entered every competition venue.

At these sales points, the service staff can speak fluent English, and everyone passes strict etiquette training.

The only designated dairy operator in the Universiade, Chenguang dairy, has just launched the new morning milk packed with milk.

After holding the Universiade, Jinwei group organized a four month long tour of the community to promote Dayun and Jinwei beer to the public.

Speaking of the costume of the Universiade, people will think of the "361" of youth fashion.

By the Universiade platform, more and more enterprises are actively showing themselves.

Since Ueberroth, chairman of the Losangeles Organizing Committee of the Olympic Games in 1984, has created the new marketing mode of the modern games, the major sports events have not only been the arena for athletes to show, but also become the stage for enterprises to display their business opportunities.

The stage of the Universiade has been successfully built, and how to play the economic drama will also test the wisdom of the enterprise.