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    Old Age Commercial City Changing Fast Fashion

    2011/8/11 11:04:00 71

    Autumn Fashion


    Qing mudwa

    Commercial Street

    In the bustle and bustle of the past, the oldest shop in the history has quietly changed the clothes shop with its original appearance and color jumps, and is pformed into a gray exterior wall with a steady atmosphere. At the same time, the logo of the world-famous fast fashion fashion brand ZARA also appeared.

    After 5 months of closed shop renovation, the new autumn forest store, located in the fast fashion brand consumer center, began trial business today.


    Life experience


    70 years old shop


    Dalian business veterans


    "Autumn forest has been reformed!" since the closing of shops in March 17th, Dalian people's concern for Qiu Lin women's shop seems far beyond the attention of an ordinary department store.


    The department store, which was born in 1937, is called the veteran building of Dalian business.

    This is originally the "three Vietnam Dalian branch", once a landmark building in Dalian.

    It was not only the most advanced shop in Dalian, but also the best one in the branch store of Northeast China.


    From 1945 to 1955, the building was called Qiu Lin company and Sino Soviet joint venture was jointly administered by the Soviet Union and the Soviet Union.

    management model

    Administration.

    An old business in Dalian recalled that all the salesmen in the year were dressed in Russian style, men and women alike in makeup, with wax on their heads, perfume on their bodies, waitresses in the basement selling food, white headscarves and white "Bragi" aprons.


    From the return of the Soviet Union in 1955 to the ten year of the "Cultural Revolution" in 1966, Qiu Lin was completely taken over by the Chinese side.

    In this period, there are three big state stores in Dalian, such as big business, Tian Bai and Qiu Lin, and Qiu Lin is the only senior shop.

    Most of the goods sold in shops are high quality goods. It is said that Qiu Lin is the three largest store with the largest family size, both Japanese and Soviet goods, and many furniture and supplies representing the two countries' styles.


    In the 70s of last century, it became a light industry product store in Liaoning Province, specializing in the products of this province.

    Along with the reform of Dalian's business system, from the "Dongfang red shop" to "autumn forest company", Qiu Lin gradually moved towards the civilian line.


    In 1996, the big business group came to Qiu Lin.

    Green muddy Valley

    Trading Area

    Competition is far from fierce as it is today. Dashi group has made the first market segmentation in the country with a forward-looking vision: to be a professional shop specializing in the management of women's goods and to rename it as the autumn forest store. In those days, in the chaotic gray background of the surrounding area, the design of the pink image designed by French designers for the exterior wall of the autumn Lin shop was once aroused widespread social concern.


    Reloading


    Re search fashion positioning


    Leading business district consumption


    Over the years, Qiu Lin women's shop has been leading the trend of the women's wear market in Dalian. Many female customers regard Qiu Lin women's shop as a fixed place of consumption.

    Now, why should the autumn Lin women shop upgrade themselves?


    DACC group responsible person told reporters that in 1996, DAC Group invested heavily in the old building shopping mall with a floor area of less than ten thousand square meters for renovation and relocation.

    In October 1998, Dalian Qiu Lin women's shop opened a new door with a brand new image, which was a great success in qingnwa business district.

    Qiu Lin women's shop became the first market in the national department store.


    "It can be said that in the first gold trading area of Dalian's Green Valley, Qiu Lin women's shop has always been leading the business circle to upgrade consumption along the way of fashion."

    The official said that in recent years, other businesses in the Qing Valley business district have gradually managed women's clothing as a strong business type, and the leading edge of autumn forest store is no longer as obvious as before.

    "Let's think about what the next step should be to guide the consumption of business circles," she said.

    In the green mud business circle, in the shops of the big business group, from the area and location, the most suitable for fast fashion consumer brands is Qiu Lin women's shop.

    The direction of the upgrade is to introduce the world's most famous fast fashion brand and undertake the task of enhancing youth, fashion and international flavor for the entire Qingwa Valley business district.

    {page_break}


    Visit


    Dalian's "old business"


    What do they look like now?


    Besides Qiu Lin, there are many old commercial buildings in Dalian.

    After decades of changes, how are these "old businesses" all along? Behind the ups and downs of these old shops, they are refracting the continuous development of Dalian's business.


    Dalian shopping center: also established in 1937, it is the most successful business in Dalian's old business enterprises.

    The predecessor was called "Chang pan Qiao market" and was formerly known as the "Xin Ni Chai Market".

    During the cultural revolution, Dalian shopping malls were renamed "sunrise" shopping malls.

    The Dalian shopping center, which occupies the core position of the Qing Valley, is the mother shop and birthplace of China's largest department store group.


    Tian Bai building: formed by the old buildings on Tianjin street, it was founded in 1949, and it is known as the eldest son of the Republic's retail industry.

    It has created many sales records of China's department stores and went bankrupt in 2006.

    Since then, five Wenzhou businessmen have bought Tian Bei Lou and Nan Lou, and renamed the building of Tian Bai.


    Min Yong shopping mall: the major shopping mall built in 1922 became Dalian's famous min Yong shopping center.

    Once upon a time, the Min Yong shopping center was praised as one of the best shopping malls in Dalian. The counters for running non-staple food are always on the same side.

    When the Xi'an road was pformed, the Min Yong shopping center was pformed in situ and built the current civil Yong Tai Tai Building.

    Retained the original tradition of non-staple food, and added some new formats.

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