Italy this year Shoemaking industry Resuscitation, in the face of the impact of the footwear industry in Asia, what is the footwear industry in Italy? Competitive power Where?
This year's Italy footwear industry has recovered from the recession in the past few years, not only in terms of production and value, but also higher than in the past, and Italy footwear industry as a whole. Exit The unit price has increased considerably over the past. In the process of a new round of industrial transfer in the world shoe industry, can the status of Italy's shoemaking kingdom be preserved? And how does the footwear industry in Italy maintain its competitiveness in fierce competition? We visited many related personages, and they told us the secrets one by one.
Despite the rapid development of the footwear industry in mainland China in the past ten years, it has made a great impact on some small and medium-sized manufacturers in Europe and the United States, and some manufacturers of low price shoes. However, it has little impact on most manufacturers of medium and high class shoes in Italy. Because their competition is not in the same position. The factory price of high-end shoes in Italy is mainly Euro 100-300, while the shoes exported by China are generally less than 20 euros, and the value difference is 8-15 times. Sale There are also different objects. The low price products in Asia are mainly popular products (tidal current products). consumption Group. What this group of people wants is either. Trend Fancy, personality, or affordable, durable and economical. The high priced products in Italy are mainly targeted at high-income people in developed countries and regions such as Europe, America, the Middle East, Japan and South Korea. grade The texture of the brand is strongly recognized by the brand, so the price of the consumer will not be a big obstacle to this group of people. As a LV handbag sells 1000 euros and 1200 euros, sales will not have much impact. This group of consumers do not care about the price and care about their feelings, so the footwear industry in Italy aims at the global middle and high consumption. market The use of advanced manufacturing technology and ever-changing fashion creativity has created a unique competitive edge.
In view of this positioning, in fact, this is not a very large number of market, the requirement is personality and differentiation, and this is precisely the advantage of the footwear industry in Italy. Most of the shoemaking industry in Italy is small and medium sized enterprises, with a total number of 30-100 people, which can achieve very high flexibility. Both the number of orders and special production requirements can meet the needs of customers. On the contrary, most export oriented enterprises in Asia are relatively large in scale and are less flexible in meeting customers' needs. {page_break}
Reaction speed: another characteristic of small and medium-sized enterprises is fast reaction speed. In fact, in the early years, the decline of the footwear industry in Italy was not so much a result of the impact of low price products in Asia, but rather on the competition between enterprises and enterprises in Europe and the United States. Because in the past few years, the footwear industry in the world has been undergoing a great transformation. There are many enterprises in Italy for many years. Although the quality is very good, there are still some deficiencies in meeting the new demands of customers. Over the years, they have produced similar products and lack of innovation consciousness, gradually losing consumers and being eliminated by the market (not adapted to the rapid transformation of the network economy era, and being eliminated from competition), and the footwear industry that has survived today has considerable competitiveness, and has continuously introduced new products through high-speed response speed to win a wider market in order to meet the needs of the market.
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Technology leader: Italy footwear industry workers earn 5-10 times as much as Asia, and their products sell at the same price. Therefore, they will not feel great pressure. At the same time, they pay great attention to the progress of technology, constantly communicate with the shoe machine industry, and provide more efficient products by the shoe machine industry to enhance productivity, so as to achieve the goal of reducing costs. For example, our Rink system (Group production mode) and JIT system (lean production mode) are very popular in Italy. Taking last year's SIMAC Italy Bologna international shoe machine exhibition as an example, the high-tech CNC machine occupied more than fifty percent of the exhibition area. The products involved in leather making, shoemaking, making last, middle sole, bottom manufacturing, mold, heel, decoration, hardware accessories and other related aspects, and greatly improved the production efficiency in the same production time. For example, in the computer cutting middle part: a double head computer leather cutting machine in Italy can produce 1000 pairs of women's shoes in 12 hours, and the efficiency is 5-8 times that of manual cutting. A midsole molding line can produce 10000 pairs of midsole by one person for 8 hours, which is equal to the production efficiency of 15-25 people in the country, while the belt automatic production line can produce 10000 belts by 4 people for 8 hours, which is 5-8 times that of our domestic counterparts. The new products produced by the top manufacturers of the front and back manufacturers not only make the shoes perfect, but also produce more than 20-40 times the efficiency of hand climbing shoes. The high speed setting system can shorten the leather shoes from 40 hours to 3-4 minutes in the past. Through continuous technological innovation, the footwear industry in Italy has strong competitiveness in the overall technology and equipment.
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Excellence: to win the choice of people with the most discerning eyes in the world, products need continuous improvement and improvement. There are many machine tools in Italy to make the products better, such as sole massage machines, laminating and pressing machines, large end milling machines, computer folding machines, shoe folding machines, etc., which are basically useless in China, because they can be used by hand to achieve very close results. But the shoe manufacturers in Italy regard these small needs as a major event, and use their creativity to design machines so that the quality of products is better and better.
Creative design style: in the words of Italy designers, "we are not only selling products, but selling an idea, and selling a way of life".
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Most of the enterprises in Italy are leading the market by product development. They combine various kinds of fashion elements to create one after another exquisite product through full of artistic imagination and exquisite shoemaking technology. Although information transmission is fast now, as Italy designers say, "good things are always behind!"
Rich sources of materials: Italy is leading the world footwear industry with technology and creativity. Another important resource for its success is the rich source of shoe materials. A large number of shoe manufacturers will introduce very distinctive shoe materials every quarter. They are interrelated from shoe last, leather, heel, sole, molding base, hardware buckle, shoe processing, footwear chemical industry, sewing technology and so on. Many designers in Italy can create an endless stream of high-quality goods through rich material sources and abundant imagination. This condition, however, does not have this advantage no matter from the effectiveness and timeliness of communication.
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High coordination: Despite the short working hours of European workers, their working efficiency is quite high. There is a very high degree of coordination between the shoemaking industry and the shoe matching industry. They try to make use of the computer network and high-tech production means to achieve the perfect combination of speed and quality. A shoe factory only needs more than an hour to develop a shoe last. It only takes more than ten minutes to make a matching midsole, and to make a matching outsole. It only takes more than an hour to cut from the big film to the big end. The shoe design is almost all designed with 3D shoe design software. The 2D version is only less than an hour to the real leather model cutting. When the product is complete, the designer will design a shoe to sample production for more than two hours.
Transfer production and cost reduction: with the development of Eastern Europe and the economic development of North Africa, the footwear industry in Italy also makes full use of the convenience of the geographical environment. Some production processes in the shoemaking industry were transferred to Eastern Europe and North Africa less than four hours away from the aircraft. The wages of some developing Chinese workers in North Africa needed only 1 euros / day. When the shoes or shoes and accessories were processed, they were shipped back to Italy, assembled in Italy, and then sold on the "MADE IN ITALY", and then sold to the whole world. {page_break}
The footwear industry in Italy has the reputation of "shoemaking Kingdoms" with the above competitive advantages. Compared with the footwear industry in China, there will be huge room for development for this purpose. Our footwear industry should take this as a mirror, enhance technological research and development capabilities, and satisfy customers and create demand.
