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    Uncover The Mysterious Veil Of "Mark Hua Fei"

    2011/8/10 13:51:00 63

    Thousands Of Waves Open The Mystery

    Recently, CCTV's "Da Vinci's furniture brand identity was accused of fraud" after the news exposure, triggering people's real identity of foreign brands. Suspicion 。 From clothing, cosmetics, milk powder to bags, building materials, as long as the brand that plays the name of foreign countries, all of them will cause consumers. Heated discussion 。 So what is the clothing market in Taiyuan? Recently, the reporter conducted an on-the-spot investigation and interview.


      

     


      


     


    Clothing Market: fake foreign goods are full of half market.



    "The clothes here are brand names, and merchants also say that they are foreign goods, but when they buy them, they are very different. When they understand privately, they know that the clothes are hung with foreign brands. They are actually fake, and the price is very different from the real real goods. They spend a lot of money buying fake goods, and you say they are annoyed!" Mr. Zhao, a surnamed Zhao, told reporters directly that he had been deceived in a large shopping mall a few days ago.



    In some boutique shopping malls in Taiyuan fashion city, reporters found that foreign brands with foreign names accounted for more than half of the market. share 。 Among them, apart from some well-known international brands, there are more and more unfamiliar names. Several foreign brand clothing reporters in several stores have been looking at it for a long time without recognizing their names.
     


    An industry insider who has been in the clothing industry for many years told reporters that Da Vinci phenomenon is very common in the clothing industry. At present, the medium and high grade clothing that is at least half the market is fake foreign products. They often register a foreign trade mark in the country, and then find a small factory to process and package. Because listening to western style, consumers do not know what is hidden. Tricky Therefore, its price will increase exponentially.



    In a large shopping mall in Liu Xiang, Taiyuan, a man in charge of wholesale clothing business revealed the truth: many of the clothes we wear here are specially targeted for young people. For example, Mark and Hua Fei and JACK&JONES are both popular brands of Chao men. In addition to its cutting fashion and color, Italy's origin is also the reason why men like it. But recently, many fans of Mark Hua Fei saw that there was a constant suspicion of their blood lineages on TV and the Internet. Mark Hua Fei was actually a brother of seven wolves in the men's clothing brand. The origin of the seven wolves was Fujian, which belonged to a genuine local brand of China.



    In order to understand the details, the reporter called Mark Hua Fei Enterprise Development Co., Ltd., and the reply received was exactly the same as that of the industry. {page_break}
     


       Consumer groups: fake foreign products fool public opinion.
    Many consumers know that many domestic clothes are sold under the banner of foreign brands. Generally speaking, this practice of selling dog meat by hanging sheep heads is a real act of deceiving Chinese consumers with foreign brands. People Liu told reporters: often to the high-end shopping malls to buy clothes, although the price is expensive, but feel that it is an international brand, wearing a grade, go out there is also a lot of scenery, so still willing to pay to buy. If it's a domestic brand, I think the price is too high. Similarly, Ms. Ren, who is also keen on foreign brand consumption, believes that regulatory authorities should investigate and deal with this kind of behavior of selling dog meat. Once discovered, we must never look after the situation and leave hidden danger. In the final analysis, consumers' eyes are bright.




    A year old clothing sales master Du believes that the current consumers are becoming more and more smart, buying clothing is very much concerned with the style and quality. If your brand is not a real name brand, it is sold out, customers will still find your trouble. According to the reporter's understanding, the price of clothing produced by the same process and fabric produced by the same process and fabric will be more than doubled if it claims to be an overseas brand, and consumers who do not know the difference between the market brand and the price difference between China and foreign countries are the majority.


      Expert advice: people should not blindly blindly worship foreigners.



    A senior expert of the provincial Clothing Industry Association said that the existence of fake foreign brands is actually the result of consumption demand. Some consumers are very fond of the ocean and despise domestic brands. Shopping malls are also inclined to foreign goods in the process of investment promotion. Moreover, only with the smell of foreign goods can the goods be sold at a price.
     


    So, what is the true foreign goods statement, insiders also gave the answer: the real international brand, one of its products registration, patent and processing many links are completed abroad. The other is that some brands registered abroad have a standardized and matching production base and operation line in the mainland of China. The packaging, production and labelling of the finished products are carried out in accordance with the Brand Company regulations and standards.



    For domestic consumers blindly Be crazy about foreign things and obsequious to foreigners A common phenomenon in clothing industry, a senior researcher in the clothing industry, said: "there has always been a trend of blind worship and courting in foreign countries. Everything in foreign countries is better than that in China. Even the farts are more fragrant than China's. In order to jump out of the consumption circle of foreign brands, in addition to the effective supervision of the government, the enterprises that produce fake foreign goods should also strive to build a famous brand belonging to China. Only by starting from the cultural details of China, can we create a brand-name clothing with Chinese characteristics in order to complete it. contain The spread of this idea. Flooding !


     

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