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Portuguese Pavilion And Other Hundred International Brands Unveiled At Dongguan Shoe Fair

2011/8/11 11:42:00 47

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With market analysis and prediction, it is estimated that by 2013, 80% of the urban population will earn more than US $3000, which will become a target customer base for upgrading the consumer market.

Revenue growth will drive clothing and footwear retail, and the market capacity of medium and high end brands will be greatly improved. Brand footwear enterprises that meet the concept of consumption upgrading will benefit greatly from market capacity.

The fourteenth China Dongguan international footwear exhibition, shoe machine exhibition, shoe Fair (autumn 2011) will be held on the 1-3 th of November 2011 with the Canton Fair shoe exhibition. It is committed to product market segmentation, which is easy for buyers to purchase and exhibitors to choose. There are three major areas: finished shoe area, machinery zone, shoe bag ornament, leather and material area, providing the best display and trading platform for high-end fashion shoes, popular materials and advanced machinery. At the same time, we should keep up with the pace of market and industry policies, provide the latest information and support, and help shoe enterprises break through to a new level.

International brand corridor

Brand commerce

Match debut!

In the face of changes in the market at home and abroad, shoe enterprises should speed up the adjustment of industrial structure, including the integration process of three aspects: industrial upgrading, pfer and undertaking; enhance the capability of independent innovation, and enhance the competitiveness of high level competition with the core technology, intellectual property, product brand and standard formulation as the core; shift from emphasizing single market to achieving international and domestic market, and walking on two legs, both inside and outside the market.

Based on this, this Dongguan shoe exhibition attaches importance to the guidance and service of exhibitors.

Many export enterprises have a lot of blind spots and difficulties when they try to try the domestic market. The organizers are using information and lectures to analyze the government's policy of encouraging domestic marketing, the protection of intellectual property rights, and the strategy of opening up the domestic market, so as to help the shoe industry to pform and open up the retail market.

According to the McKinsey Global Institute's prediction, China will replace Japan in 2014 to become the second largest in the world.

consumer market

Among them, the rise of middle to high-yield people has become the driving force of the soaring consumption. People's demand for footwear brand and quality has been increasing.

Leading domestic shoe makers, such as BELLE and Saturday, occupy the low and middle consumption market below 1000 yuan.

The middle and high-end market is still in its infancy, with relatively small competition and wide market space. For example, the retail price is set at 1000-4000 yuan, and the development space is quite large. Overseas two or three line brands can take advantage of this opportunity to open up the domestic market.

Coupled with the survey of large buyers in the 2011 spring shoe show, traders, retailers, distributors and agents in Qingdao, Shanghai, Beijing, Suzhou and Hangzhou are also deeply interested in overseas brands.

In view of this, a new international brand corridor has been set up in the autumn shoe exhibition, which has brought together hundreds of famous brands abroad to showcase the trend shoes around the world. Among them, the Portuguese footwear association APICCAPS is the first group to participate in the exhibition.

Portugal is a big country of traditional shoe making. The shoe making industry has developed to the third largest exporter in Europe and the seventh largest exporter in the world.

The Portuguese footwear association hopes to find a Chinese partner in Dongguan shoe exhibition to help Portuguese brand enter this huge market. This is an important strategy for the development of Portuguese footwear industry. The Dongguan shoe exhibition will become an important platform for China and Portugal to explore joint opportunities and expand business opportunities.

BRUNATE, EMOZIONI, TATUAGGI, HAYZEK and other hundred international brands will also make a collective appearance, plus the on-site brand trade matching Association, which will create a bridge for domestic and foreign businesses.

Trade opportunities

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The fourteenth China Dongguan international footwear exhibition, shoe machine exhibition, shoe material exhibition (fall from November 1 to 3, 2011) will be held in from November 1 to 3, 2011 (the same period as the Canton Fair) at Guangdong Modern International Exhibition Center, Houjie, Dongguan. It is Dongguan's only professional footwear, materials and machinery exhibition.

It is jointly sponsored by the China Light Industry Crafts Import and Export Chamber of Commerce, the China Council for the promotion of international trade, Guangdong branch, Dusseldorf Exhibition (Shanghai) Limited, Ya style Exhibition Service Co., Ltd., Guangdong Modern Exhibition Management Co., Ltd. and Dongguan leather shoes Association.