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Domestic Sports Brand Orders Will Rise Again.

2011/8/11 11:31:00 61

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At the end of last year to the beginning of the year, domestic sports brands had launched a wave of price rise.

Recently, from sports

brand

Orders for the fourth quarter will see that footwear products may increase by 7%-10%, clothing prices will rise by about 17%, and the second round of price increases has begun.

According to the reporter, Li Ning Co announced recently that the price of footwear products increased by 7.8% in the fourth quarter, and the price of clothing rose by 17.9%.

Previously, Anta, XTEP, PEAK and other brands have disclosed the price increase at the order meeting, and the sneakers and garments of the five famous sports brands in China will rise again by one to 20%.

The price of sports brand is rising.

Peak

CEO Xu Zhihua said the biggest reason for the rise was the huge increase in costs caused by rising wages of raw materials and workers.

The prices of the whole industry all showed two digit growth.

"From PEAK and the whole

industry

From the point of view, I do not think it is a bad thing.

Xu Zhihua said that because of the rising prices of products, the industry's shuffling has been accelerated and the concentration of industries has been strengthened.

As a leading brand, I believe that PEAK will share some benefits in this process.

Reporter's visit found that in the current round of price increases, major sports brand products appeared in the word "product development", "high quality" and other words.

Take sports shoes as an example, in terms of product development, after Lining launched the "string bow" technology, Anta immediately launched the "elastic glue" damping technology, while Jordan responded with the "full palm ventilation system".

The price of sports brand is hidden behind the brand's "secret warfare".

From the point of view of product promotion, brands are also losing money.

PEAK signed NBA stars such as Kidd and Battier, and Lining signed O'neal, Davies, Turner and Taiwan famous model Lin Chiling.

Behind the dark war, we must also make great efforts to publicize our brands and products with great efforts and great efforts.

Industry experts say that while companies are raising prices, they should also consider consumers' tolerance for price, control the price adjustment range and price range, and avoid customer churn.