Gao Peng'S Massive Layoffs Have Hidden &Nbsp; Tencent'S "No Force" Is A Curse.

One of the reasons why Gao Peng's massive layoffs is affected by Tencent group buying business.

As an investor, in the long run, Tencent still wants to make its group buying business bigger and stronger, although Tencent's current group buying business has not been much improved.

It is the strategic need of Tencent to invest in Gao Peng in order to borrow or restrain the development of Gao Peng in the mainland of China.

A person familiar with Tencent group buying business analyzed to IT business news network.

Groupon did not develop well after taking the "high-profile" entry into China as Gao Peng.

Now it's coming out again.

Recently, the "winter" of group buying websites has been heard, and some group buying websites have begun to "lay off" to survive.

In this regard, a group buying insider who asked not to be named told reporters that the group buying was burning fiercely. The number of mainstream group buying websites was several thousand. If they did not save money, they would not be able to use much more money, and layoffs would be more economical.

Group buying is the two biggest cost, one is people, the other is advertising costs.

According to the data from Marbridge consulting, the amount of advertising spent by Gao Peng network on Google and Baidu reaches 15 million yuan a month, which is equivalent to a large proportion of its monthly sales. According to sources, Gao Peng has basically stopped advertising in Baidu and Google.

Gao Peng cuts the staff, the opponent squeezed or

Groupon, the founder of group buying, was besieged by the group buying website when it first entered China.

Because of this, some people attributed the negative consequences of Gao Peng to the suppression of competitors.

In response, Wu Xuefei, an analyst at the China Electronic Commerce Research Center and an assistant secretary of the China integrity network group buying alliance, told reporters that Gao Peng was indeed excluded from his colleagues when he first entered China. The main reason was that he was too tall, but he used the "dug" hand, which led to a sense of crisis and dissatisfaction.

But other analysts say this is also related to its internal management.

Feng Xiaohai CEO also said that Gao Peng once claimed that he needed to develop 1 thousand people in three months. This violated the development rule of the company, and operation and management simply couldn't keep pace with it.

At the beginning of the founding of Gao Peng, Li Kaifu, an Innovation workshop, was also in CEO.

At present, although the senior management of Gao Peng has been denying that it is a large-scale layoff, it is carrying out a normal personnel adjustment. However, according to relevant reports, a former departed Gao Peng former personnel department revealed that in fact, in recent months, there have been many layoffs.

In June of this year, the management of Gao Peng asked all the heads of departments to take out a list of 5% redundancies.

Groupon did not develop well after taking the "high-profile" entry into China as Gao Peng.

Now there is news of mass layoffs, though its management strongly denies that Groupon headquarters also responds to layoffs, which is a natural phenomenon.

But the voices of Gao Peng questioned him.

For Gao Peng, the Tencent and group buying "Groupon" rely on Internet giants, but they do not show the same norms in the management and other aspects.

At the same time, on the management issue, Wu Xuefei indicated that Gao Peng net did not show the same norms as the background.

With the poor cooperation with merchants, slow delivery and undue cancellation of orders have occurred. The China Electronic Commerce Research Center has a "China's e-commerce complaints and rights protection public service platform". A few days ago, it received 10 complaints about it. The most prominent thing is the delivery speed. We also passed with them, hoping to understand the situation, but they were very closed, indicating that it was not easy to disclose.

It is understood that not only the Gao Peng network is laying off staff, but also some other group buying websites such as Wo Wo Group have been reported to have layoffs. For this reason, Wu Xuefei said that the group buying enterprises had been blindly expanding before, but in the background of hard profits and difficult financing, it was difficult to support such a large enterprise scale.

Entanglement between Tencent and Gao Peng

Behind Gao Peng, on the other hand is the group buying originator, the US group buying website Groupon, while the Internet giant Tencent, but Gao Peng is still negative, lottery tickets, layoffs and so on.

Some people ask questions about this. Gao Peng wants experience and experience, wants money and money, and is not long at home. Why are there so many "negative" situations?

In this regard, Wu Xuefei said, in fact, although Gao Bang is backed by two big guys, but the business team of Gao Peng is domestic. As for money and money, so far, Gao Peng net has not announced the exact amount of financing, and how much investment the Tencent has invested with Groupon is not clear.

Moreover, Tencent, one of the investors of Gao Peng, has its own group buying QQ group buying. How can Tencent invest more in "Gao Peng"?

In this regard, Wu Xuefei said that Tencent investment Gao Peng Tencent involved in the group buying an attempt, but QQ group buying is Tencent has a huge user traffic platform, in the future, Tencent's focus must be its own group buying platform.

For the relationship between Tencent and Gao Peng, there are also analysts questioned, or Tencent's QQ group buying business has gone up and has no time to take account of Gao Peng.

Wu Xuefei said that there was no necessary link between the two sides. However, the confusion in internal management was the problem of Gao Peng himself, or the subsequent support from Tencent for its funds was not enough, but the confusion of management was not the responsibility of Tencent.

According to the reporter, in fact, the market share of QQ group buying or Gao Peng is not very high. According to the third party E-Commerce Research Institute in China, the China Electronic Commerce Research Center released the "2011 (above) China e-commerce market data monitoring report". By the end of June 2011, the number of group purchase websites has risen to 5300.

In the first half of 2011, the market share of China's online group buying enterprises ranked first in the market share, the second in the US group network, and the top ten group buying companies were full net, 24 coupons, glutinous rice net, Wo Wo Group, group Bao network, tick group, F group, and poly network.

There is no shadow of QQ group buying and Gao Peng.

For the current situation of Gao Peng, many people think that foreign Internet companies are not convinced of China's entry into the Chinese market. On the other hand, with the development of group buying to a more awkward situation, all these have troubled Gao Peng's development of a "semi territorial and non ocean" enterprise.