Rational Return Of Chinese Shoes To EU Market

In August 13th, in Kangnai Industrial Park, Wenzhou,

In the Chinese government and

After the termination of the EU's anti-dumping on China's export shoes, many shoe manufacturers in Wenzhou, Zhejiang, one of the main export bases of Chinese shoes, did not enjoy themselves. Instead, they did not forget to treat them calmly, and returned to the EU market in a more mature and rational manner.

Many shoe manufacturers in Wenzhou are wisely positioning their products in terms of product positioning, brand, price, style and so on. In order to control quantity, they also focus on quality improvement and actively explore the domestic market.

In the two quarter of 2011, Wenzhou exported 56 million 960 thousand pairs of leather shoes to the EU, an increase of 10.16% over the same period last year, a decrease of 4.83% compared to the same period, and a turnover of 356 million US dollars, an increase of 35.26% over the same period last year, a 21.87% increase in the ring.

Industry experts predict that the export volume of Wenzhou leather shoes to the EU will grow steadily with the increase of 10%-20% this year.

In 2005, the European Union launched an anti-dumping investigation on Chinese leather shoes.

According to one data, from 2006 to the end of 2010, the sales of leather shoes exported to Europe dropped by 20%, due to the EU's anti-dumping duties, which directly led to 20000 unemployed people.

Wenzhou is a major export base for Chinese shoes, which has been hit hard.