Skills Of Exhibition
Now the scale of the exhibition is bigger and bigger. If buyers do not understand the method, the effect of the exhibition will be greatly reduced.
In fact, as long as we do some homework before visiting the exhibition, we can get more business information in a limited time.
Before exhibition
Preparation is adequate.
Find out the purpose of the visit.
List the manufacturers that you are going to visit and divide them into two parts, one is "must visit" and the other is "to visit".
Determine the time you spend visiting the entire exhibition, or even the time spent at each booth, leaving time for browsing, trivia and queuing.
Identify the information you need to know from the exhibitors, distinguish the differences between the sellers, and then prepare the questions to ask.
Design a product / service information collection form for accurate comparison.
Exhibitor
Similarities and differences.
Appointment of exhibitors who want to make an appointment.
To get the distribution map of exhibitors as soon as possible and set up the tour route.
Carry enough business cards to save you the trouble of filling in the form.
Wear comfortable shoes and clothes.
Visiting the exhibition hall is very tiring.
Walking on the insole can relieve the fatigue of the feet and make the feet more comfortable.
When preparing the luggage, reserve space should be reserved so that there will be enough space to accommodate the information of exhibitors.
Bring a light travelling bag, plastic bags are usually not beautiful or uncomfortable, or even cut their hands.
Try to choose a hotel near the exhibition, saving time and convenient rest.
Exhibition:
Active relationship
Plan a seminar or a product showroom to be prepared.
Register at reception desk and arrive at the venue 30 minutes in advance to avoid wasting time.
Tell the exhibitors directly that you have a tight schedule and do not want to waste time chatting, hoping to get straight to the point.
Find opportunities to build a business network.
Talk with industry leaders; try to get the invitation of exhibitors to negotiate in their hotel; distribute and collect business cards.
Avoid the overcrowded stalls and return to visit before the end of the exhibition.
Bring pen and note with you to record important information at any time, and even record it with a small recorder.
After a few hours' visit, we need to take a break to regain our spirits.
Drink some water (try not to drink soda and beer) to prevent collapse.
Every place has a good track record.
Avoid negotiating with unrelated manufacturers.
30 minutes ahead of time to leave and avoid waiting for trouble.
After the exhibition: follow up and not forget
Collect and categorize the collected data and make further contacts.
Follow up the printed matter and samples required to be mailed at the exhibition.
Although the preparations and plans for these exhibitions are simple, they are proven to be effective and get twice the result with half the effort.
As long as we pay attention to these details, we can achieve the desired results.
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