Why Do Exhibitions Need To Be "International"?

In China, some organizers may not have many international ingredients, but they like to call it an international exhibition.

In fact, I do not think an exhibition is called an international exhibition. It is a good exhibition. There are some local exhibitions in China or exhibitions at provincial level.

On the surface, there are many other countries to participate in the exhibition in Europe, actually held in China.

In fact, 80% of European exhibitions, whether they are organizers or participants, come from some European countries. The attendance rate outside Europe is only 20%.

This concept is actually similar to the geographical area of some provinces and cities in China.

In a sense, China's "China Fair" can be comparable to those held in Europe.

For example, it

China's place is so large that we can fully support the "China x Exhibition", which can be understood and accepted.

Some of them are obviously local exhibitions, but in order to expand investment, without obtaining the approval of the relevant departments or even failing to meet the international exhibition standards, they sometimes call themselves "International Exhibition" or "International Exhibition".

As an organizer of the exhibition, it is very necessary for your customers to visit your exhibition to show that your exhibitors are from different parts of China, and that they are widely spread across China, because as foreigners, if you do not explain these situations to him, he will not know, but if you show that the exhibitors and visitors are from a very wide area, even larger than Europe, foreign businessmen will better understand your exhibition and help you to successfully organize the exhibition.

(dive Wolf)

(DI Wolfe incumbent to Shanghai New International)