Successful Exhibition &Nbsp; Twelve "Secret"

Where can we find the opportunity to talk face-to-face with hundreds of thousands of potential customers or existing customers in a three-dimensional space of their own design?

So that you can find more sales leads in a few days than your salesmen are going all the year round?

The exhibition is the only sales and marketing tool you can find.

However, countless exhibitors have failed to make full use of them.

1. don't sit down.

Sitting on the booth during the exhibition gives the impression that you do not want to be disturbed.

2. don't read books.

Usually you only have two to three seconds to catch your attention and attract him to stop.

If you look at it

3. don't eat or drink at the exhibition.

It will look vulgar, untidy and indifferent, and the potential customers will not disturb you when you eat.

4. don't call.

If you call more than one minute, you will have less conversation with potential customers.

5. do not send information to anyone.

This rude approach may be annoying and expensive, and you don't want to lose the expensive publicity materials in the crowd.

How can we send valuable information to potential customers?

Send it to him.

6. don't talk to other booths.

If you do not want visitors to stop in front of your booth, they will naturally walk away.

Seeing you talking to others, they will not disturb you.

Try to talk with the exhibitors or the staff near the booth as little as possible.

You should talk to potential customers instead of chatting with your friends.

7. do not judge by appearance.

At the exhibition, the only staff who should pay attention to the instrument is the staff of the exhibitors. Customers will try to dress casually according to their wishes, such as jeans, sportswear, slacks, and so on.

All, do not look down on people simply because they are dressed casually.

8. do not crowd.

If you talk with two or more exhibitors or other non potential customers, that's clustering.

In the eyes of visitors, approaching a group of strangers always makes people feel empty.

Create a warm, open and attractive atmosphere on your booth.

9., be enthusiastic.

As the saying goes, if you show enthusiasm, you will become enthusiastic, and vice versa.

If you are impatient, you will become impatient and annoying.

Passionate and invincible, very infectious.

We should enthusiastically publicize our enterprises and products.

In the eyes of visitors, you represent your business.

Your words, manners and appearance will have a great impact on visitors' understanding of your business.

10., we should make good use of the names of potential customers.

People like to shout their names.

Trying to remember the names of potential customers will make him feel important when he talks from time to time.

Be bold, look directly at the famous brand on the chest, and read out his name loudly.

Ask a difficult name.

If it's a very unusual name, it may be your best question to build a relationship with potential customers.

11., we must appoint special people to receive the media.

The media may come to your booth to find news. You must arrange someone to be your company's contact with the media, so that you can ensure consistent publicity for your business.

If every member of the exhibition can talk with the press, you are asking for trouble, because no matter how well you train your staff, you can not be unified.

12., wear famous brands.

At the exhibition, you certainly do not want visitors to be unable to call your name.

If you wear famous brand on your left chest, you will make such a mistake.

You should wear the famous brand on the right side of your body near your face, so that when you shake hands with people, your brand will be closer to the other party.