An Analysis Of The History Of Wu Ma Street Business

From the history of the five Horse Street, we can easily find the importance of the five Horse Street to the whole Wenzhou economy.

What made it have the status of today?

This has nothing to do with its own characteristics.

The following are the characteristics and causes of the five Horse Street business. (1) the status of Wu Ma Street as an important commodity distribution center in the city has not shaken the southern city, the southern city of the Jin Dynasty, as the market, which is the location of the five Horse Street.

After 54, Wu Ma Street became the commercial center of the city.

Today it is located in the dual position of the city centre and the commercial center.

In the future, "with the eastward movement of the city, the Ma Ma Street will be rebuilt in its second and third phases, and will gradually develop into a commercial central area of the former government, the people's road, the park road and Jiefang Road."

The development of commercial street reflects the development of a city's market economy.

Why is the vitality of Wenzhou's market economy so strong?

This has nothing to do with the history of Wenzhou.

The contradiction between Wenzhou and many people is long. (Annotated: "the history book" narrated: "the mud that lives in the mud is hard to plant, and the people work hard to win."

Therefore, it is an earlier tradition to engage in sideline or disengage in land for non-agricultural industries.

(two) the private enterprises in the five Horse Street have supported half the sky. Actually, people walking through the five Horse Street will find that the truth is more than that.

National capitalists have always played a crucial role in the development of Wu Ma Street.

Today, looking at these more than 130 shops, the leading brands are local brands.

Zheng Xiukang (Kangnai), Wang Zhentao (AOKANG), Zhou Chengjian (Metersbonwe) and other famous entrepreneurs have left their footprints on the five Horse Street.

Wenzhou has never been short of business talents.

In the Song Dynasty, the family household workshop was the original form of today's private enterprises.

The early representative figures Xu Shuyu, Yang Zhi - soft, Yang Yayu (five flavors), Jin Changxu (Jin Sanyi) and Li Yu (Lao Xiang Shan) all made important contributions to the prosperity of Wu Ma Street.

As for private enterprises, people have been talking about it for a long time.

What is a surname or a surname?

This problem has been besetting us until Deng Xiaoping's southern tour in 1992.

Why do private enterprises play such a big role in Wu Ma Street?

It can be found that Wenzhou is located in the coastal defense outpost. For a long time, the state has been short of economic construction funds, which makes Wenzhou unable to develop large enterprise clusters. Therefore, the development of private enterprises has a decisive effect on the development of market economy.

(three) the commercial behavior of the five Horse Street embodies the governing philosophy of the Yongjia school.

In the late Qing Dynasty, it was the first to use electricity.

In 30s, it had the first Italian restaurant in the city; the central grand theater which was settled in 32 years was the most popular city hall at that time; the 33 year's cloud Bo Gao was the most prestigious and largest shop at that time.

These "first" and "most" reflect a spirit of advance.

In the period of Cultural Revolution, the whole country was full of business and horses, but there was also a market economy operation on the five Horse Street. Wenzhou became the only place to venture the market economy at that time.

No wonder Jiang Qing said, "look at capitalism and go to Wenzhou."

In fact, this embodies the philosophy of pragmatism, namely, "knowing is necessary, and using it will be done."

The essence of the Yongjia school is "opposing empty talk rationality and paying attention to actual effect. No matter what happens, we always judge and orientate the value with the eyes of businessmen first, and pursue the principle of maximizing efficiency."

That is, no matter what they do, they should take advantage of their own commercial interests to avoid profits and ask for a sense of advance.

The Yongjia school is one of the root causes of Wenzhou's economic thinking.

(four) the quality and quality of the five Horse Street are still low. The contents are single. There are more than 130 existing shops in the five Horse Street. Most of the industries involved are footwear and casual wear. Of course, this is partly determined by its sales volume and store price, but it also reflects the irrationality of the commodity structure and industry of Wu Ma Street, and the nonstandard management of the enterprise.

The five Horse Street is developed from disorder. Wenzhou entrepreneurs who have been in a difficult position for a long time will inevitably make mistakes in "heavy profits and light righteousness".

Only in 80s did the "counterfeit tide" emerge, which once discredited Wenzhou's economic reputation.

After explaining this situation, it is necessary to note that this is not only the five Horse Street, but also the city's enterprises and market economy.

(five) how many foreign enterprises are there in foreign enterprises?

Pizza hut, slave bear and so on are few and far between.

Wenzhou has always been the leg of private development, and the short leg of introducing foreign capital.

This not only is not conducive to improving the commercial grade and quality of Wu Ma Street, but also makes the majority of private enterprises lack the opportunity to learn advanced enterprise management system.

This largely depends on the traffic conditions that have always been backward in Wenzhou. It is this injury that has made Wenzhou miss the first opportunity to open up.

(six) the special status of Wu Ma Street is in the pedestrian street. In 1984, the city government designated the five Horse Street as a pedestrian street. Its original intention was to facilitate the masses, but it was also inconvenient for the shopping of the car owners.

(seven) the green and security of the five Horse Street is not enough, and the leisure culture is relatively weak. These shortcomings are clear at a glance. Although the government has arranged two squares in the five Horse Street, people can not meet people's needs.

The lack of food and entertainment industry has also reduced the attractiveness of the five Horse Street.

The greening of public security and leisure culture reflects the taste and quality of a city commercial street.

Compared with other city commercial streets, the weakness of Wu Ma Street is more prominent.

The characteristics of Wenzhou's economy are mercantilism and private economy.

Its insufficiency also includes the non-standard of market and enterprise system, and the insufficiency of introducing foreign capital.

Can we take the first steps to make up for these shortcomings?

The proposition of the Wenzhou economy is too big, so we start from the five Horse Street, believing that these measures will also have a reference for the reform of Wenzhou's economic system.

(1) the structure of commodities and industries needs to be developed along with the development of the market. We need to update and perfect the industries in the five Horse Street, and the enterprises need to update the products of higher quality so that they will not lose their market competitiveness.

Department stores can be appropriately increased, casual wear shops can be reduced, international famous brands can be appropriately increased, dining entertainment and leisure places should be increased. "

Only in this way can we approach the orientation of its original commerce, leisure, culture and tourism.

Of course, it is gratifying that this aspect is improving.

In February 2003, "snow van Ni" settled a new business model for Wu Ma Street, namely, two chains of industry chain, Western coffee and women's clothing.

(two) the innovation of the enterprise system and the improvement of the private enterprises as the protagonist of the five Horse Street should have a broader commercial prospect. However, it is not difficult for consumers to find that the quality of the goods we purchased from them is still high and the quality is still low.

This is closely related to the management system of an enterprise.

Enterprises should adjust the internal structure, optimize the combination, introduce new and high technology, and improve the productivity and quality of products, which is a virtuous circle.

After entering the WTO, private enterprises will face greater challenges. Especially for some well-known brands, only innovation and improvement of enterprise system will be more conducive to maintaining their vitality and further enhancing their competitiveness with other businesses.

(three) increasing the number of foreign-funded enterprises and strengthening the landing of foreign merchants with good overall quality of commercial streets can start the fame of commercial streets, and the cooperation with good foreign funded enterprises is not only a matter of funds, but also the advanced international management techniques and management experience that comes into being.

Private enterprises in Wenzhou are not needed to start.

In recent years, the government has stepped up the basic construction of pportation, and with the support of some entrepreneurs, the pportation has developed rapidly.

Joining the WTO also provides opportunities for us to cooperate with foreign investors.

Whether we can grasp it is the key to success or failure.

The business history of Wu Ma Street at the historical stage of development can be divided into five stages: embryonic form (Jin, Qing Dynasty, early Republic of China), slow development (1919 - 1937), low tide (1937 - 1949), recovery (1949 - 1978), and rapid development (1978 -) in the early Jin Dynasty. Guo Pu, a famous paleontologist in China, built the ancient city of Wenzhou according to the principles of location planning of Yi Jiang, Shan Shan, Tong Shui and Dong Mu, Nan Shi, Xi Ju and Bei bu.

Five blocks, because the Eastern Jin Dynasty, Wang Xizhi was named five horse square.

(Note: see "Wenzhou Fu Zhi": "Wang Xizhi Shanyang people, Yongjia prefect, five horses, old and young admiration, set up five horse square."

During the Ming Dynasty, it was renamed five Horse Street, five horse straight street and cross street, the east side of the street from south to south, and the west to the cicada Street (pictured).

Because Wenzhou is a handicraft city in history, the five Horse Street also carries on the small commodity trade.

Especially in the Song Dynasty, there were also machine owners.

They produce and sell textiles in families.

The earliest individual businesses in China showed a flourishing scene.

In the late Qing Dynasty and the early Republic of China, the department store industry in Wenzhou was mainly concentrated in the five Horse Street and the North South Main Street, and some shops had a certain scale.

The varieties are oceanic basins, thermos bottles, rubber shoes, Lutheran shoes, umbrellas, foreign soap, rouge, toothpaste (powder), etc.

Some of the more famous shops also began to land on Wu Ma Street, such as Jin San Yi silk store, built in Qing Xianfeng nine years (no public 1859). The old Xiangshan traditional Chinese medicine shop was built in the Tongzhi period of Qing Dynasty (AD 1862 to 1874); the five flavor and non-staple food shopping arcade was built in the six year of Qing Guangxu (AD 1880). The Ningtai Hotel, the fifth Horse Street, was the first place where electricity was used in Wenzhou. It opened at the beginning of March 1914, and temporarily installed 200 electric lights from doorway to indoors on the opening day.

But business is in a bad mood at this time.

After the slow development of 54, Wenzhou's national bourgeoisie rose. With the short development of Wenzhou's industry and commerce, Wu Ma Street has become the most bustling block of Wenzhou's business. Wenzhou's local gentry Yang Yunong returned from Shanghai and invited Xu Zhigang (Siming bank) and Yang Zhiqin (five Wei He) to set up a telephone call. The "Dongou telephone company" was set up. The five flavors and shops were the first customers to install telephones in the city. At that time, the hand-held telephone solicited many curious Wenzhou people, but at that time, Shanghai and Ningbo had already communicated with the outside world.

In 1931, the five Horse Street was built as a stone slab and the burned bungalow was built.

After that, the first Italian restaurant opened in the five Horse Street and later changed to the Chinese restaurant.

In 1932, the Grand Central theatre was settled on May Ma Street, becoming the most stylish building of the city theater.

In 1933, Xu Shuyu, the richest man in Wenzhou, set up a cloud joint market, namely the cloud market (now the first department store in Wenzhou).

Its scale is second to none in Wen, Tai and business.

In the same year, the Wenzhou China National Cargo Corporation (now China 100 shopping arcade) also opened in Ma Ma Street.

Wu Ma Street, cloud Bo Department store and Wenzhou China national product company all have the characteristics of comprehensive operation, with the color of modern shopping malls.

In 1934, to commemorate Mr. Sun Zhongshan's "five Horse Street" renamed "Zhongshan Road", and from the original 6 meters to 12 meters.

Wenzhou's economy has entered a period of slow development.

In the low tide of 1937, the war of resistance broke out.

In the early days, most ports in the Chinese sea were successively occupied, and Wenzhou was the only port that did not fall in the southeastern coast. So the mainland merchants gathered, more than 3500 large and medium-sized shops in the city, and 20 wholesale stores.

The Horse Street also flourished for a while.