Adidas Continues To Hold High The Banner Of Team Basketball: No Brothers, No Basketball.

In 2006, Adidas's "believe 5" global basketball marketing campaign successfully used the team concept to move global consumers.

This year, Adidas will again work with NBA all star players, arenas, Billups, Duncan, Garnett, Dwight Howard and Maddie to further enhance the team concept and set off a "no brothers, no basketball" team basketball craze all over the world.

"No brothers, no basketball" is the spiritual totem of team basketball.

Brotherhood ties different players together to form an irresistible team.

Brotherhood embodies the core connotation of basketball: every time someone takes the lead, others will follow closely, trust each other and help each other. Every game is fought for the side of their teammates. No one will care about their score. Everyone cares only about the team name embroidered on the front of the ball.

Brotherhood ties each player closely, smiles with laughter, wins the battle together, and fails together.

It is impossible to believe that a team believes in a brother.

"Adidas's team signature" sneakers are designed by us with the world's top basketball players.

They are specially designed and manufactured according to their needs.

It is also suitable for all basketball players, "said Lawrence Norman, global vice president of Adidas basketball." this series uses Adidas's best sneakers technology and shoes material.

All of Adidas's All-Star players, many NBA, NCAA players and even the players and teams in the mass basketball game will wear this series of sneakers.

Adidas Adidas "team signature" basketball shoes are the most high-end Adidas basketball products at present.

This series of basketball shoes has three sub series, released in three waves: the first wave "Team Signature Lightspeed" - the lightest star basketball in Adidas's history, will be available for sale in November 2007; the second wave "Team Signature Lightswitch" series, focusing on better cushioning performance, will be on sale in December 2007; the last wave will be released in 2008 February, and the team signature Pro Model series will be launched as "Pro Model" the most classic and popular basketball shoe launched 35th anniversary.

Each Subseries of sneakers has exclusive versions of several players, such as "Team Signature Lightspeed" Maddie edition, and "Team Signature Lightswitch" arenas edition.

Adidas will also use the Internet to push "no brothers, no basketball" activities into other brands that have never been covered.

Consumers can visit the website www.adidasbasketball.com and experience Adidas's elaborate online interactive game starring Adidas's NBA superstar.

In this game, Maddie, Duncan, Garnett, Billups, arenas and Howard and other stars will interact closely with consumers to help consumers feel the charm of NBA intuitively and understand the meaning of team basketball and "no brothers, no basketball".