Binhai President Wang Hai: Alternative Owners Create Local Brands

In October 12th, the Qingdao double star footwear business asset pfer project was officially listed on the Qingdao property rights exchange to fulfill the procedures of "recruiting, photographing and hanging".

Publicity time as of November 8th.

It is understood that the Qingdao double star shoe-making business assets will be pferred to the Qingdao Double Star Industrial Limited by Share Ltd (hereinafter referred to as "celebrities industry").

It is understood that the 67 year old Wang Hai is the largest shareholder of celebrities.

He made the double star group into five big pillar industries, including "shoes, clothing, tires, machinery, thermoelectricity" and the "eight industries" including the printing and packaging, embroidery and three production matching, and created four kinds of products named "China famous brand", namely, double star tires, Double Star Professional shoes, travel shoes and leather shoes.

He is a 67 year old Chinese businessman who is still in the business circle. Wang Hai, President of Qingdao Binxing group, is an "alternative" entrepreneur.

The story about shoe removal is about Wang Hai, the earliest story on the "rivers and lakes" is a story about taking off shoes in the United States to publicize Chinese brands.

In the summer of 1992, Wang Hai held a press conference in New York.

At the meeting, William Charlestissage, a senior journalist in New York's "East times", said, "Mr. Wang Hai, you are a famous Chinese shoe king. They all say that the quality of the double star shoes is first-rate and extraordinary."

William Charlie had long noticed the beautiful leather shoes on Wang Hai's feet, which should be European and American goods in his eyes.

He came so far to see Wang Hai's jokes and frustrate Wang Hai's spirit.

Wang Hai smiled and said, "I am very grateful to the reporter's question. He gave me a good opportunity to publicize the products of the two stars. I know that taking off shoes in public places is very uncivilized, but..."

He began to bend down and take off his shoes and loudly said, "see?

CHINADOUBLESTAR, authentic Chinese double star shoes.

I do not hide from you. I wear double star shoes all the year round, and more than twenty thousand of us are wearing double star shoes. We just want to go all the way to the world.

On the second day, Wang's photos of smiling and leather shoes were published prominently in many newspapers in the United States.

Tyres are car shoes. "Although I have entered many industries, I always think I am a shoemaker."

Wang Haiyong's answer to this question is to answer the diversified mentality of the two star group. "I am engaged in the rubber industry. Selling shoes is the first step. Then I enter the tire, then naturally enter the machine from tyre, and then sell shoes to sell clothes.

Is it a joke that tyres are not shoes for cars?

Wang Hai conducted a deep analysis of the development of double star enterprises in the 2007 summer Davos annual meeting on the issue of "Chinese culture and sustainable development of enterprises".

Wang Hai believes that in addition to continuous innovation and deepening management, the unique idea of the unique culture and unique theory of the sustainable development of double stars has played a very important role.

Wang Hai summed up the corporate culture of the two stars as "eight words and three sentences", namely, doing good deeds, seeking virtue and seeking truth from facts; inheriting the excellent traditional ones, absorbing advanced foreign elements and creating their own modern characteristics.

In the early 80s of last century, the double star put forward the concept of quality and morality, such as "high quality products, high quality products, equal products", and combined our traditional culture, moral concepts with the actual production products, and unified the thought of workers to "do every product well", and the quality of products improved significantly.

Today, the double star group has exported 160 thousand pairs of shoes and 480 thousand pairs of domestic high-end shoes.

With a belligerent heart to buy Dongfeng tires in Hubei, there was also a great storm in that year.

Hubei Dongfeng is known as the "Four Heavenly Kings" in the tire industry. It is obvious that a shoe company is going to buy a giant in the tire industry.

In 2005, on the first day when Wang Hai stepped into Dongfeng Tire Factory, something unexpected happened.

On the three day of the city of Shiyan, the traffic was paralyzed. The local people played the banner of "Wang Haigun went out and the two stars rolled out". The local people strongly opposed Wang Hai, but Wang Hai did not shrink back.

In his own words, "from childhood, people who love to fight are people who are willing to compete, and when they are young, they are glad to hear that fighting is more than eating dumplings in the new year.

I feel very happy, and this is the time to reflect my value, which is exactly what we need to try here. "

Wang Hai quickly realized that this was due to misunderstanding of the double stars by locals.

The most urgent task is to stabilize the workers' hearts.

With the support of the local government, Wang Hai made a report to the workers in the factory auditorium.

He successfully resolved the misunderstanding with the report, and the next acquisition was Wang Hai's smooth sailing.

Today, double star tire business has entered the top ten in the whole country.

There is a long way to go.

Now, Wang Hai Fei celebrity industry once again killed the shoe industry, whether it will start a storm, people will wait and see.