There Are Scientific Shoe Concealed Technology.

With the increasingly homogenization of brand and marketing of sports shoes, focusing on R & D and pursuing innovation has become the mainstream trend of Quanzhou shoe enterprises becoming bigger and bigger.

A few days ago, sponsored by the Ministry of science and technology and the China Association for the promotion of productivity, organized by the Quanzhou Municipal Science and Technology Bureau and the Jinjiang science and Technology Bureau, the seminar on technology innovation of Chinese sports footwear enterprises was held in Jinjiang, attracting more than 100 participants from the sports footwear industry.

Science and technology serve feet. "The role of shoes is not just to wrap up their feet. It is used to walk, and is closely related to human health. To make shoes scientific, we have to study how people walk.

The study of walking is a science in itself, and it is a complete subject -- gait analysis.

Hong Youlian, chairman of the International Committee of biomechanics and professor of Chinese University Hong Kong, said at the symposium that the study of sports biomechanics is more than the passive force of feet, and the research of high level "fitness and comfort" of sports shoes. It put forward the design concept of "the best shoes for human being, namely feet". Based on "Mechanics", it has the characteristics of "biology" and ultimately serves for sports.

This science now has a wide influence in the world.

Experts pointed out that China's sports shoes industry has a low starting point, and the current competition is mainly confined to product prices and product concepts.

Quite a number of products do not possess the core technical advantages, serious homogenization, great price war at the same time of advertising bombing, and the profit margins of enterprises will be narrower and narrower when the price war is finally ended.

Therefore, if we want to take a place in the competitive market, we must rely on excellent product quality, and cutting-edge science and technology as the backing of the product, undoubtedly playing a key role.

However, the domestic sports shoes and clothing brands are mostly labor-intensive enterprises, with limited technological connotation, while some research achievements of universities and research institutes are often unable to be turned into real productive forces. Under such circumstances, enterprises and universities and research institutions join hands and take the way of combining production, study and research is undoubtedly an effective way.

Cheng Guolai, Secretary General of the association of China Productivity Promotion Center of the Ministry of science and technology, pointed out at the seminar that the development of science and technology accelerated the upgrading of products and shortened the cycle of industrial structure adjustment and production mode change.

In the process of pformation from industry to science and technology, more opportunities and challenges lie ahead of enterprises. Enterprises should make full use of science and technology to enhance themselves and create a brand image full of technological content.

Shoemaking enterprises set up production, study and research hot shoe and clothing industry is one of Quanzhou's traditional industries.

In recent years, shoe and garment enterprises in our city began to seek breakthroughs in technology research earlier. XTEP, Anta, Huanqiu, Hongxing Erke, Guo Hui and other shoe and garment enterprises increased investment in science and technology, and constantly strengthened product innovation, thereby enhancing their competitiveness. Some also hired experts and professors from research institutes at home and abroad as technical advisers.

This means that technological innovation is gradually becoming the "killer" of the footwear industry in our city.

At this seminar, Jinjiang Guo Hui shoes and clothing company signed 5 scientific and technological cooperation agreements with 5 scientific research institutions at one go.

Among them, the German German NOVEL company signed the "Sino German biomechanics laboratory" project is particularly attracting attention.

It is reported that the dynamic pressure distribution measurement system developed by NOVEL company of Germany can carry out accurate kinematic analysis of human physiological mechanics. It is currently the most advanced human physiological and mechanical analysis technology in the world, and the data obtained from the analysis will be applied to the production of Guo Hui shoes and clothing products.

Wu Qingbin, vice mayor of Jinjiang, pointed out that Jinjiang has made many positive explorations in pforming science and technology into productive forces in recent years, and the business community has gradually stepped out of a way of combining production, teaching and research.

The regional technological innovation system combined with the combination of industry, education and research is the best way to rapidly improve the innovation capability of enterprises and pform scientific and technological achievements into productive forces.

In fact, in recent years, the shoe and clothing industry in Quanzhou has set off an upsurge of the combination of production, teaching and research.

XTEP and the Institute of physical and chemical technology of the Chinese Academy of sciences have jointly developed nano silver antibacterial sports shoes. Anta and China leather and footwear industry research institute have jointly established the "China leather and footwear industry Research Institute (Anta) sports shoes Technology Center". "Ali" has the international footwear industry standard maker and the most authoritative certification body. Satra is the first sports shoe enterprise in China to carry out the technical inspection and certification and its specialized laboratory in China. Every year, thousands of high quality sports shoes can be developed.

Ding Shuibo, President of Quanzhou footwear industry association, believes that the competition between Jinjiang sports brands will eventually return to the product itself. Only by increasing the technological content of products and realizing product differentiation can enterprises have the core competitiveness so as to win in competition.

In today's brand competition, enterprises must rely on solid efforts to support the brand with excellent products, and the core means of improving product value, technological innovation, will inevitably become the driving force for brand rise.