Chinese And Foreign Businessmen Gathered In Keqiao Textile Expo Fashion Technology To Become A New Bright Spot

In October 14th,

(hereinafter referred to as the Expo) officially opened.

643 enterprises, more than 10000 businessmen from home and abroad, more than 40 new fashion fabrics are concentrated in the 34 thousand square meters exhibition hall. Designers and textile owners are coming and shuttling, and business negotiation scenes can be seen everywhere.

"We have prepared more than 300 new fabrics to be released at the Expo."

Huang Xinming, deputy general manager of Zhejiang red and blue textile printing and dyeing Co., Ltd., regrets that Internet, fashion and technology creativity have become a new element of the Expo.

I just attended from Shanghai.

David, an American businessman, felt the atmosphere of the Textile Fair.

"This is the first time to participate in the Keqiao Textile Expo."

In the crowded passageway, David keeps an eye on the booths on both sides. "My company is in the United States, and it comes to China on an average of three times a year, and the fabric is mainly sold to South Africa."

Foreign merchants constantly rushing through David.

"The fabric of Keqiao Textile Expo is more concentrated. The fabric quality of exhibitors is very good, and there are many varieties."

In David's view, "I find that the price of many fabrics in Keqiao Textile Expo is very high. In the future, I have a good place to buy Fabrics.

After returning home, I must introduce the Keqiao Textile Expo to my American colleagues.

Unlike David, India merchant Maduhr often travels to Keqiao, Shaoxing, which is the third time he has attended the Textile Expo.

"I got here at 9 in the morning."

I saw the new model.

Maduhr will stop and chat with half baked Chinese and business.

"Our fabrics are mainly exported to Indonesia, not only for export fabrics, but also for our garments, which are exported to Malaysia, the United States, the United Kingdom and other places."

Maduhr said that Keqiao is the main fabric purchasing place for their company. It is precisely because he knows that a large number of fabric suppliers have gathered in the Textile Expo, so he arrived at the exhibition site early in the morning.

At present, "the company buys 5-10 cabinets in China every month, most of which are purchased from Keqiao."

This shows the textile companies participating in the exhibition see opportunities.

"Now the RMB exchange rate has declined, which is a good thing for our exports.

So there are more foreign businessmen this year. "

Zhang Jianwei, general manager of the textile Co., Ltd., who first came to Jiaxing for the first time to participate in the Textile Fair, obviously felt that "the export is better now than before."

According to the recently released textile index of China Keqiao, the foreign trade prosperity index in September 2016 closed at 809.80 points, rising by 0.06%, the foreign trade price index closed at 121.71 points, rose 4.34%, and the foreign trade confidence index closed at 1206.45 points, rising 1.59%.

This also provides opportunities for textile enterprises again.

Internet and fashion technology become new highlights

What is more interesting is that Internet technology and fashion technology have also become a new highlight in the Textile Expo.

"The mobile exhibition hall mainly displays many kinds of exhibits, such as fashion fabrics, home textile products and so on. All exhibits are marked with two-dimensional code. When purchasing commercial mobile phones, you can check the details of fabric and contact information of suppliers online."

Han Chong, executive director of Zhejiang China Light Textile City Network Co., Ltd., said that the national textile and fabric Museum, cloth pier and other fabric display platforms, through the "Internet +" way, are not only convenient to obtain relevant fashion advice, but also provide various fashion information for merchants.

More and more textile enterprises have begun to "entity + Internet".

Not long ago, 30 textile manufacturers in the Textile City, all of them raised the construction of "cloth wharf", using "Internet + textile", online and offline integration, and set up boutique fabric museum around the world.

"At this spinning Expo, our" color plate making system "service platform" map to network "formally launched.

Zhang Weihai, general manager of Shaoxing Keqiao primary color digital technology Co., Ltd. introduced the "graphic network" to the traditional printing pattern design, color separation, digital customization, 3D garment effect display and so on.

3D fabric design simulator and VR technology also appeared for the first time at the Textile Expo.

"Through this simulator, you can directly preview the effect of fabric ready-made garments."

The staff of the demonstration shows that the machine can realize 3D dynamic, light simulation, independent design, pattern positioning and other functions.

What is more remarkable is that businessmen are wearing long VR teams to try on glasses.

The staff introduced to businessmen, "only need to use mobile phones to scan the two-dimensional code, then enter the VR scene of the Textile City, and then match the cell phone with VR glasses, then you can stroll through the market in the form of VR."

As a result, the Expo attracts more and more people.

On the first day of the opening ceremony, 15611 professional purchasers were attracted, representing an increase of 9.1% over the last autumn fair, including 4535 overseas purchasers, an increase of 9.2% over the previous session.

The first day also achieved a turnover of 2 billion 861 million yuan, an increase of 9.2% over the previous session.

China Keqiao fashion index released for the first time

In the past few days, more than 20 outstanding fashion show shows, fashion trend releases, famous designers and cutting-edge fashion show have been released in Keqiao.

"The release of the fashion trend has provided the textile enterprises with a comprehensive analysis of the consumer market, including key colors, pattern styles, fabric styles, fashion styles, etc., thus guiding the design direction and upgrading the level of fashion creativity for the enterprises."

Designer Fang Ying also came from Shanghai to participate in the "2017/18 autumn and winter China textile fabric (Fashion) trend" release show.

At the scene of the show, there are also designers from Japan, Korea and other places. "Many of you want to come to Keqiao to see the technology and trend here."

Fang Ying exchanged quietly under the stage.

In addition, the most important concern is that the Keqiao regional government jointly launched the first textile fashion index in China.

Keqiao fashion index.

"China

Keqiao fashion index "is a comprehensive index system reflecting the development of textile fashion industry. It consists of four parts: fashion creativity index, fashion activity index, fashion promotion index and fashion evaluation index."

Bian Xiangyang, vice president of the China Fashion Designers Association and professor of Art School of Donghua University, said, "China.

The Keqiao fashion index is released in China.

After the Keqiao textile index, Keqiao has another scientific and authoritative national textile index. The "two big indexes" will jointly provide scientific analysis and accurate judgement for the development of textile industry and fashion trend for domestic and foreign textile enterprises and enterprises.

This is undoubtedly an important carrier for the pformation of Keqiao.

"Keqiao district is vigorously implementing the China Light Textile City".

"We should comprehensively promote the wisdom of the market, upgrade the industry and upgrade the internationalization of the city, and insist on developing the fashion industry as an important breakthrough in the three pioneering work of China's textile city. We will promote the gathering of fashion elements and fashion talents in Keqiao, and the pformation of fashion and creative achievements in Keqiao. The fashion value will be realized in Keqiao."

Ruan Jianyao, deputy secretary and district head of Keqiao District Committee of Shaoxing, said that by 2020, the fashion industry will be nurturing and developing into a 100 billion level industry.