Eventful: The United States Or Will Face The Risk Of Being "Wearing A Hat".

Last week, Smith Barney decided to sell a wholly owned subsidiary of Shanghai, China, Mdt InfoTech Ltd, the 100% stake in the company. The net assets of the subsidiary were 148 million yuan. Despite the urgent need to sell the company, the status quo of the new layout business, such as the main apparel industry of Bon Bon, and the purchase of App, etc.,

The problems such as inventory backlog, IT high investment and no return can not be solved simply by selling children.

Because of the continuous loss of performance in the first half of 2015 and the first half of 2016, ST may face the risk of being delisted.

The sale of a well run subsidiary is undoubtedly an urgent need to understand, but it can not cure the problems faced by the United States.

It is understood that the sale of Hua Bang Ke Chuang is a company that mainly deals with technology pfer, development, consultation and service in the fields of computer, textile, clothing and electronic technology.

Hua Bang Ke Chuang is a wholly owned subsidiary of American Apparel. Data show that as of December 31, 2015, the total assets of Hua Bang Ke were 148 million yuan.

Since 2012, the net profit has been declining continuously. In 2015, the revenue showed a decline of 4.92% to 6 billion 294 million yuan compared with the same period in 2014, and profits plunged 396% and losses 431 million yuan. This is also the first loss in the first seven years of the US bond market.

The reporter concluded that in the 2013-2015 years, there were thousands of clothing stores in the United States.

It is understood that in 2013, there were nearly 5000 stores in the United States, and this figure has been reduced to more than 3700 by 2015.

In addition, the inventory pressure of Mei Bang clothing is still heavy. The annual report shows that in the first half of 2016, the loss of US bond clothing inventory dropped to 118 million yuan, an increase of about 68% compared with the same period last year, and the turnover days of inventory also rose from 149 days in the same period last year to 185.26 days in the first half of 2016.

In the first half of 2016, the United States apparel business income 3 billion 74 million yuan, an increase of 10.7% over the same period, net profit loss of 60 million 190 thousand and 800 yuan.

In addition to facing continuous losses, closing stores and huge inventory pressure, the United States is facing the turmoil of the top management team.

The latest news is that in September 30, 2016, Lin Haizhou and Liu Yi, the two vice president of American Apparel, chose to resign.

In August 11, 2016, Zhou Wenwu, director of the company, also resigned as director.

Not only that, but the fixed increase and acquisition of the American States' costumes had not been smooth before.

In July 2015, the United States and the State Council issued a public plan to raise the number of public offering.

9 billion yuan, of which 6 billion yuan will be used for O2O's all channel platform construction, and "fan" App is an important investment target for the project.

4 months later, the proposed fund raising was reduced by 4 billion 800 million yuan, of which 1 billion 591 million yuan was used for the O2O full channel project.

In addition, in January 18, 2016, Smith Barney issued a notice of suspension and announced a major restructuring plan to acquire part of the stake in a garment industry by issuing shares.

The clothing company takes C2M e-commerce platform as its main business, and can integrate external C2M business resources. But in less than half a month, the United States has announced the resumption of its dress, and the acquisition ended in failure.

In addition, in January 2016, the news that Zhou Jiancheng, the chairman of the US bond clothing, was taken away, had a significant impact on the development of the company.

Insiders speculate that Zhou Jiancheng is related to Xu Xiang, the former shareholder of American bond clothing company, Shanghai Chai hee.

Now that Xu Xiang has committed the crime, the case is based on the public nature of the case. It is illegal access to stock market insider information, and insider trading, illegal manipulation of stock pactions.

There is no final conclusion about the relationship between Xu Xiang and the United States.

But this storm caused investors not to feel relieved, but also for the future of American Apparel.

It brings a lot of negative effects, and this is undoubtedly a heavy blow to the United States costumes that are in trouble in the pformation.

The industry believes that the continuous trial and error led to the U.S. state of clothing into the current predicament.

As the main business of American Apparel, franchisees and direct stores should always be the focus of the operation. But because of the multi brand strategy, the state purchase network and the trial and error of the "fan" App, it has closed nearly 1000 stores in the 2013-2015 years.

In the first half of this year, the effect of the adjustment of the sales terminals by the United States barrack dress was good. 100 new businesses were opened, and now there are more than 3800 stores in the direct and franchisee stores.

Although no longer closed shop, but still can not avoid the dilemma of loss.

In 2008, Smith Barney made a new brand ME&CITY to expand new consumer groups, but failed to achieve the desired results.

The United States has begun to make vertical clothing e-commerce platform purchase network, and the state purchase network is because the discount entity of electric business is much lower than the franchisee, resulting in the contradiction between American state dress and the franchisee in main business sectors.

Yang Dayun, President of excellent international fashion brand investment company, said that most of the main businesses of local listed apparel enterprises are facing difficulties. Enterprises generally adopt capitalization operation mode, trying to achieve the pformation to the Internet.

One of the aims of App is to put forward the concept of Internet to attract more investment, but more than 90% of its revenues come from offline apparel business. This heavy asset mode determines that the United States can not focus on the development of "fan" App 100%.

App, a fashion business platform popularized by Smith Barney fashion, seems to have failed in the high marketing investment.

As a further attempt to pform the Internet, "fan" App is highly regarded by American state clothes and invested heavily in marketing.

In 2014, the United States was named the first quarter of the "wonderful flower" by 50 million yuan, while the 1 billion quarter hits in the two season did not bring the expected results to the "fan" App.

While the investment in IT has been very large. According to the financial report of American bond, the R & D investment of information technology in the first half of 2016 has reached as high as 70 million 340 thousand yuan. However, from the current state of loss, the investment in this area has not changed the current predicament of American Apparel.

Reporters on the "fan" App platform to see, at present, the United States of America clothing "fan" hot single product sun alone evaluation or even less than ten.