Double 11 Enters The Preparation Stage. The Spring Of "Net Red" Becomes More And More Near.

On the occasion of the double 11 countdown for a month, the Organizing Committee of the "2016 Tmall double 11 carnival night" officially confirmed with the Shenzhen municipal government that this year's double 11 evening party will be located in the Shenzhen Universiade Center Gymnasium. The two sides will jointly launch an international top level Internet cultural festival for the global audience.

Net red business scale will usher in a historic outbreak of double 11 this year.

In addition to Tmall Taobao, Jingdong also played on the eve of double eleven playing the beauty net red sell jujube, this year's hot live website, is also trying to cut into the realization of electronic business.

Shortly after the National Day holiday, the surge of the Internet industry began to appear, and this time is the annual double 11 event.

As one of the most important festivals in China's Internet industry, this year's double 11 has entered the stage of preparation.

And after Feng Xiaogang, in the United States, "Super Bowl king" gold producer David Hill will be the director of this year's double 11 party. David Hill has supervised over 20 years' Super Bowl in the United States, and is responsible for producing the 88 Oscar awarding party and the American Idol.

In addition, after Shanghai Jahwa won this year's Tmall double 11 party 100 million class exclusive title right, micro whale technology, Head and Shoulders has officially become a partner of this year's double 11 carnival night.

The "double 11", which began in 2009, has witnessed the changes brought about by "online shopping" to the daily life of Chinese people in the past 8 years, as well as the changes in the structure and mode of operation of production, retail, logistics and finance under the background of the Internet. It has become the carnival day and top IP of global consumer participation.

Last year, Feng Xiaogang's chief director's "double 11 carnival night" debut, which occupied the top of the national broadcast at the same time, attracted nearly 100 million spectators.

According to Ying Hong, general manager of 2016 Tmall double 11 carnival night and general manager of Ali fish, the double 11 evening this year will not only introduce more international production team and star lineup, but also strengthen the interactive experience, so that the multi screen interaction of mobile phone + TV + live will further challenge the imagination of internet entertainment.

And after the Shanghai Jahwa won this year's double 11 party 100 million class exclusive naming rights, micro whale technology, Head and Shoulders has officially become the 2016 Tmall double 11 carnival night partner.

In addition, it provides "1 yuan" benefits for the carnival night party interaction partners, as well as a number of brand advertising.

It has also been identified.

Micro whale technology chief marketing director, said, "micro whale technology as a rapidly developing Internet technology company, we believe that the TV screen will give more viewers a more advanced and more life oriented experience. We look forward to working with the double 11 parties to jointly develop the Internet Entertainment exciting future with imagination."

In order to help businesses make more scientific and rational warehousing in the whole country before double eleven, ensure that the orders of the third party merchants during the double 11 period can be produced as early as the Jingdong's proprietary orders and delivered to consumers as early as possible. Jingdong logistics will provide 500 million subsidies to the warehousing and distribution services of retailers on the basis of full liberalization.

The subsidy policy is implemented in three stages, and all the platform businesses that cooperate with Jingdong logistics can enjoy the exemption from the logistics service fee.

October 1st -11 4 days, merchants in the Jingdong generated warehousing service fees in full relief; November 5th -11 on the 20 day, the merchant's warehousing service charges and distribution service fees are fully remission; November 21st -12 31 days, the merchant's warehousing service charges and distribution service charges can be paid 50 percent off discount according to the amount of the bill.

In the same year, we also invested heavily in the micro League. In this year's "Meng Dian Han Han Festival" activities, Meng shop invested billions of dollars in budgeting, and launched a series of interactive activities of creative marketing and user deep participation to build a social consumption scenario based on social relationship chain.

Meng shop platform said that the core value of all kinds of creative marketing activities launched during the "10.10 sprouting shop eating Han Festival" is not only to increase sales, but also to brand new interpretation and upgrading. The platform uses profit making and social interaction to arouse consumers' sympathy, while giving consumers real benefits and high-quality products.

In the eyes of today's consumers,

And quality has become an increasingly important determinant of consumption.

In this year's pre preparation of double eleven, the "quality Festival" launched by hungry has been sought after by consumers. On the same day, the number of new users increased by 41% over the same period, and the order volume was obviously higher than usual.

Meanwhile, shop No. 1 also hopes to open the prelude to the preparation of double 11 through the promotion of quality. It has launched the theme of "Royal Milk Powder Tour" in Holland exclusive ranch. Chinese consumers can enjoy the premium products of Holland Royal Philippine brand milk powder through the special promotion page of 1 shop, and there are also opportunities to "free" tickets in Holland, buy 0 yuan imported milk powder and Zhou Dafu baby lock.

At the same time, with the 1 dairy season sweeping the global exclusive ranch, quality milk from all over the world will swarm into shop 1.

For this reason, shop No. 1 has prepared 0 yuan for consumers to rush to buy imported milk and imported milk powder.

When the various businesses started to sign up, prepare the goods and purchase the traffic, they opened the double eleven big screens. In a group of data revealed by Hong Bo, the director of mogujie.com electric business, they discovered a novelty: in September of this year, the amount of TOP50 on the mogujie.com platform, the amount of CPC expenditure decreased by 30% compared with that of last year, while their overall traffic increased by 36%, and the rate of repurchase and the unit price were also raised.

As early as the middle of this year, a number of e-commerce platforms have been tasted.

The sweetness of shopping guide, net red can bring traffic, and has an objective commercial conversion rate.

But in the context of traffic, Hong Bo, the head of the mogujie.com business business, sees a new trend in the consumer's appeal: "young consumers have increased their awareness of fashion, and they are increasingly taking me as the center to choose their own goods, styles, and opinion leaders."

This choice brings a new role -- net red.

"Net red through various social media to guide their own life philosophy, fashion views, through these content to attract a large number of fans, and fans continue to interact and get recognition, and ultimately realize the value of personal brand."

Hong Bo said.

At the same time, consumers are paying more and more attention to personalization, and the result is a change in the supply chain.

Therefore, there are more net red shops this year: the red handed buyers choose the money, the advanced line shows a good commodity, reflects the style of tonality, and finds that fans like it before ordering large quantities, "this is a new business mode."

Hong Bo commented.

A typical case is that an ordinary women's clothing store on mogujie.com platform has signed a red label on the basis of becoming a quality businessman. The store style has been positioned as a sweet potato in Japan and Korea. It has focused on fans' operation. The number of fans has increased by 80%, GMV has increased by 200%, UV has increased by 200%, and the rate of repurchase has increased by nearly 5 times.

When the double 11 countdown arrived, the store apparently had a steady and accurate flow.