China'S Shoe Industry Once Again Has A Price Upsurge.

With the rising price of raw materials such as cotton and rubber, and the increase of labor costs,

According to the people concerned, the price of raw materials in shoes industry has risen by more than 20%, and the market competition is too fierce.

At present, the profit of shoe production is very small, even to zero profit or negative profit.

In addition to the rising prices of raw materials, the rise in national oil prices and electricity prices has also had a serious impact on the development of the industry.

Relevant data show that since the beginning of this year, the monthly salary of some ordinary garment workers has increased by 300 yuan, and the wage of the special lathe workers has increased a lot. The shoe and clothing enterprises are generally affected.

With the continuous increase in operating costs, in order to cope with competitive prices can not be raised, so that

How to survive in competition, enterprises should strive to build their own brands.

Brand means the embodiment of the new value of footwear development. At present, the development of China's footwear industry is becoming increasingly fierce. Brand building is particularly important.

Brand competition is, in the final analysis, the competition of the comprehensive ability of shoe manufacturers.

Quality and service are the key to brand competition. Only in this way can we create the best corporate image.

The 2010 China footwear market analysis and investment outlook forecast report released by Shang Pu consulting pointed out that enterprises should strive to do the following aspects to avoid being eliminated: first, increase the utilization rate of raw materials, thereby greatly reducing their own cost; second, improve bargaining power, establish their own brands, digest the factors of cost rise; third, enhance innovation ability, develop new products, and become the pioneers of the market.