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    The Potential Of E-Commerce Is Unlimited &Nbsp; Universal Popularity Is Only In The Morning And Evening.

    2011/8/13 10:05:00 49

    E-Commerce Market Operation

    Domestic

    Electronic Commerce

    It has been more than ten years since its development, but it is still in its infancy, and its characteristics may vary from time to time.

    But for its future development trend, there is only one main thread in every period, that is, reaching every corner of society.

    Especially with the rapid development of e-commerce in recent years, the trend of popularization and normalization of e-commerce application has been very prominent in the society.

    With the help of this momentum, e-commerce is moving towards the whole society, no matter in the choice of development mode or mode of operation.


    Throughout the country

    market

    Many traditional businesses have been actively involved in e-commerce. These enterprises come from all walks of life, especially in the traditional footwear industry.

    "More and more enterprises and industries are involved in e-commerce. E-commerce will become a trend of popularization and normalization."

    Mo Daiqing, an analyst with China Electronic Commerce Research Center, told reporters.

    Mo Daiqing introduced that not long ago, the national retail giant WAL-MART officially joined the 1 China e-commerce business and began to set foot in the electricity supplier market.

    Wal-Mart

    This behavior is interpreted by the industry as a signal for "traditional retailers to touch the net".

    As a matter of fact, the traditional retailer's touch net is an inevitable trend of development. It does not depend on the driving force of an enterprise.

    In fact, as early as before WAL-MART, some domestic retail giants also set foot in e-commerce.

    Shortly after WAL-MART entered the 1 shop, BELLE, the traditional shoe company, bought the best online shopping line.

    Nowadays, there are many traditional shoes and clothing enterprises, especially those shoes and clothing retailers are also planning to layout e-commerce.


    From the perspective of the whole market development, the development trend of e-commerce will show the trend of popularization and normalization. In order to become the "protagonist" in people's life and market economy, how can e-commerce enterprises develop? This leads to the discussion of the development trend of e-commerce in business mode.

    "In fact, this" business model "has two meanings: one is the classification of e-commerce, the other is the operation mode.

    Zhuang Shuai, an expert of China Electronic Commerce Association, explained to reporters in detail.

    At present, there are 11 types of e-business models in China, such as B2B, B2C, C2C, B2M, M2C (BMC), B2A (B2G), C2A (i.e. C2G), SNS-EC (Social Commerce), and mode of waiting.

    At present, the more active models are B2C, C2C and B2B. In recent years, many traditional enterprises such as shoes and clothing are very fond of B2C, and there are relatively more investment in the B2C field. Some people in the industry believe that B2C instead of C2C is the trend of e-commerce development in the future.


    "Maybe this trend will happen in the future, but at the present time, they will co-exist.

    Not only these two models coexist, but also the latest emerging B2C2C model.

    In fact, whether they are existing models or emerging models, their respective markets will not have to be "replaced".

    In this regard, industry experts are deeply touched.

    Admittedly, the types of e-commerce will co-exist with each other, and its operation mode will also develop in a co-existence manner.

    At present, there are two main modes of operation in the B2C field: one is the comprehensive mode of diversification, the other is the vertical mode.

    "There will not be any pition between them. In the field of e-commerce, the two will co-exist."

    Experts say again.


    In this regard, China's e-commerce research center analyst Mo Daiqing also agreed.

    She said that there are many people who are increasingly diversified and vertical.

    Although some shoes and clothing business providers are also more focused on the vertical field, diversification has quietly become a trend in the future development of e-business for shoes and clothing.

    Therefore, whether B2C or C2C, whether integrated or vertical, each mode has its own market space and development advantages.

    In the future, the development of multi mode coexistence is the trend of the electronic business of shoe clothing to become the "leading role" of people's life and market economy.

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