Home >

CCTV's New Evaluation Results Were Promulgated By &Nbsp; News Broadcast Was The First.

2011/8/15 9:08:00 52

??? 日本語 Fran?ais English 中文

CCTV conducts Evaluation System reform, abolition of columns Last elimination system Ratings are no longer the only reference data; the new evaluation results are promulgated and the news broadcast is the first.

The ratings are not high enough to eliminate the program. This should be the most important yardstick for the current domestic TV stations to evaluate whether a column is successful or not. However, CCTV recently came up with a new comprehensive evaluation system for columns. In the past, the standard of audience rating was only possible. Yesterday, CCTV insiders confirmed to the Chongqing Morning Post: the second half of this year mainly includes "guiding force", "influence", and " Transmission power "And" professional "new evaluation system, will replace the previous seven or eight years has been implemented for the last phase of the elimination evaluation system. This is unscramble For CCTV, the TV giant took the initiative to be close to the people.

　 Last place no longer eliminated
　　

　　 Ratings are not the only criteria.
　　

According to the current implementation plan of the new evaluation system obtained by various columns of CCTV, there are mainly four evaluation indexes for a column: "guiding force", "influence", "communication power" and "professionalism". Among them, the social effects of "guiding force" and "influence" are two of the total weights, accounting for 45%. The original audience rating index is also converted to the most important index, "transmission power", which is mainly used to assess the market effect of the column, and the weight accounts for 50%. In addition, the "professional" index is set up to assess the professional level of TV production.
　　

It is understood that under the most important index of "transmission power", it is further subdivided into multidimensional indicators such as target completion rate, audience size, loyalty and growth trend. At the same time, CCTV said that according to the new evaluation system, Taiwan will elect 30 annual brand columns annually and be rewarded. The previous hard end elimination will no longer exist, and the elimination and replacement of each column will be decided by the channel independently.
　　

According to Guangming Daily, CCTV's new evaluation system has been designed, demonstrated, tested and revised over the past year. For this particular audience survey, the sample size has reached 12 thousand per quarter, and it has been randomly sampled at 184 sampling points throughout the country to ensure its representativeness. In addition, CCTV has set up an expert evaluation team composed of 300 members, and has designed strict selection, rotation and scoring principles, and has taken full account of the balance of occupation, background, age and gender in the structure of the expert group, so as to ensure the fairness and objectivity of expert scoring.
　　

　 Publication of the results of the trial evaluation
　　

News broadcast is ranked first.
　　

With this new set of evaluation system released in the same period, the results of the 180 columns of CCTV's 13 channels in the two quarter of this year are also evaluated according to the new system.
　　

Among them, "news broadcast" ranked first in 87.44 points, followed by "Starlight road" and "today's statement". News columns such as "focus interview", "Oriental time and space" and "China News" occupy the largest proportion in the top 30. The brand columns of several professional channels, such as "economic half-hour", "very 6+1", "big windmill" and "exploration and discovery", are among the top 30.
　　

Yesterday at 5 p.m., Liu Lin, who was responsible for publicity by CCTV variety channel "happy hero", confirmed that the new evaluation system has been sent to the various column groups at present, but the timetable and detailed rules for the implementation of the new evaluation system have not been known yet. Liu Lin laughs, "we also want to know whether the new system is rewarding the top 30 of the annual program, whether it is material reward or mental."
　　

Liu Lin said that according to the ranking of the new system in the second quarter of this year, the new system should be implemented immediately, but "if we compare with the old system, which is better or worse, let's leave it to the test of time." Liu Lin said, to the "happy hero", since the new system was tried, they did not feel the pressure. "In fact, what we have been pursuing is watching, quality and word-of-mouth. The new system only strengthens these things more meticulously."
　　

In view of the external evaluation, this is the embodiment of CCTV's initiative to be close to the people. Liu Lin agreed that it is also a responsible example for a national communication system. "The weight of an index of light propagation has accounted for 50% of the weight, which clearly includes not only the audience rating, but also the communication effect."
　　

The first news broadcast is also going to be introduced. Ouyang Xiadan and Lang Yongchun will be introduced.

Ranking column name belongs to the channel comprehensive score first level index force, influence, transmission power, professionalism.
　　

1 news broadcast CCTV-1 synthesis 87.44 17.82 24.19 40.40 4.43
　　

2 avenue of stars CCTV-3 variety 86.79 17.49 23.62 40.19 4.49
　　

3 today's statement CCTV-1 synthesis 85.15 18.69 24.12 37.34 4.40
　　

4 news broadcast CCTV-13 news 83.35 17.10 22.28 39.76 4.21
　　

5 joy China CCTV-3 variety 82.87 16.10 21.15 41.33 4.29
　　

6 China News CCTV-4 Chinese international 81.34 17.54 22.01 37.12 4.67
　　

7 focus interview CCTV-1 synthesis 80.90 17.59 22.90 36.02 4.39
　　

8 news 30 points CCTV-1 80.64 80.64 17.80 22.54 35.57 4.63
　　

9 pay attention to CCTV-13 news 80.37 18.43 20.92 36.40 4.57
　　

10 today focus on CCTV-4 Chinese international 80.04 15.87 21.52 38.93 3.73
　　