Golden Monkey Is The Main Business Of &Nbsp In Shoes Industry.

"In the fierce market competition, we can survive and grow." the golden monkey's way of survival and development is to persist in the development of the main industry, adapt to circumstances and seek opportunities in innovation.

Golden Monkey Group Chairman Liu Fulin said.

The main industry is not relaxed.

Golden Monkey now has assets of about 4000000000 yuan, set foot in it.

The great leap forward in the past 20 years is the result of continuous innovation and development of the golden monkey in terms of system, R & D and market development.

In order to establish a modern enterprise system, the golden monkey was restructured into a limited liability company in the form of asset buyout in 1998. The enterprise management system and operation mechanism are more standardized and flexible, laying the institutional foundation for the rapid and healthy development.

In terms of product innovation, golden monkeys increased their technological input, and the innovators were rewarded.

In 1989, a product designer designed a new product and sold over 100 thousand pairs. The company rewarded him 18 thousand yuan.

At that time, it was a huge sum of money, because the monthly salary of a general executive who had just joined the work was only 30 yuan, and 18 thousand yuan was equivalent to his 50 year salary.

Due to the importance of technological innovation and the gradual enhancement of R & D strength, the Golden Monkey Group Technology Center was recognized as the first batch of key enterprise technology centers in Shandong in 1997. In 2009, it was identified as the first industrial design center in Shandong province and upgraded to the national accredited enterprise technology center in 2010.

Brand name, golden monkey is also the first "crab eating" business in the industry.

At that time, golden monkey leather shoes were rated as excellent products and excellent products in successive years, but the brand awareness was not enough, and the scale of operation was not up to date.

In 1995, the golden monkey took a year's corporate profits and made a month of advertising in CCTV, opening the first of all leather shoes advertising in the country.

In 1999, the trademark of golden monkey leather shoes was recognized as China's well-known trademark and became the first well-known Chinese trademark in Weihai. In 2002, golden monkey leather shoes were recognized as famous brand products in China. Then, golden monkey leather was also recognized as China's well-known trademark and Chinese famous brand product.

At present, the golden monkey group is the only enterprise in the country that has two well-known trademarks and two famous brand products.

Leather shoes production entry threshold is low, especially in the past few years, Wenzhou and other southern large and small private enterprises poured in, dumping at low prices, the market competition is white hot.

How to find the "blue ocean" of enterprises? In 2007, golden monkey seized the opportunity of our army's purchase and reform of clothing and public procurement, and made full use of the technology, scale and brand advantages of enterprises to carry out R & D of military products.

At present, the Golden Monkey Group has become the core of R & D and production of military shoes, army bags and military belts, and has appeared in the 60th anniversary National Day parade.

At the same time, according to the market demand, the golden monkey group used some military technology to produce civilian products, which not only improved the product quality but also increased the added value, and better promoted the development of the domestic market.

In 2010, a "serviceman shoe" with military characteristics developed by enterprises was welcomed by consumers, and the sales volume reached about 300000 pairs.

In recent years, the fierce competition in the industry has forced many shoe companies to quit, some have switched to new energy sources, some have even gone to pig farms, some have simply gone bankrupt, while golden monkeys still stick to the main business development and enhance their competitiveness by innovation.

Liu Fulin said that no matter how the market changes, leather shoes industry is always the foundation of golden monkey development.

Multiple development and extension space

As a traditional labor-intensive industry, the leather shoes industry has a thin profit margin, a large market, and a large number of employed personnel.

At the same time, the golden monkey is constrained by the geographical location and incomplete industrial chain.

To enhance their ability to resist risks, golden monkeys decided to expand their business areas based on their own advantages and speed up the development of services such as import and export trade and real estate development to achieve diversified development.

Golden monkey has always had an infrastructure department in the enterprise, which is responsible for building houses for employees.

In 1998, the whole country stopped housing distribution in kind.

Golden monkey saw that the real estate industry is facing a good opportunity for development. In 1999, the Golden Monkey Group real estate development company was established decisively and became the first industrial enterprise in Weihai to enter the real estate development industry.

The golden monkey builds the house with the same intention of making leather shoes, pays attention to the design, improves the quality, and continuously improves the added value and market competitiveness of the products.

With the brand and reputation of golden monkey, their development is welcomed by the market.

The golden monkey Huancui house opened in 2010, because the brand is good and the quality is good. Although the selling price is higher than 1000 yuan per square meter per square meter, it is still very popular.

Golden Monkey estate also went out of Weihai to realize the development of different places. In 2010, the property sold in Linyi was sold in more than 230 units within a week, and sales income was more than 100 million yuan.

Golden Monkey estate has rapidly developed into a major profit growth point for enterprises, ranking the ten largest brand in Weihai real estate and the 50 in Shandong real estate.

As golden monkey products continue to enter the international market, the import and export trade of enterprises is also growing.

The good reputation of the golden monkey group, plus the advantages of Weihai's opening to the outside world, has made joint ventures with the world's largest food trader, Gadji, the world famous coal trader, Holland coal, Sinopec, the largest petrochemical product trader in China, and domestic ports and large enterprises, which has expanded the business and effectively reduced the risk.

The business field is based on the original main business service sheet as raw material and leather business. In recent years, it has vigorously developed the trade of bulk commodities such as coal, petroleum coke, iron ore, rubber, soya bean, fertilizer and so on.

Following the trade volume of 1 billion 760 million yuan last year, the trade volume of golden monkey business will reach 4 billion yuan this year.

International trade is becoming the most potential business segment of the group.

Du Gang, deputy general manager of golden monkey group, told reporters that the trading company has purchased many freighters, set up its own shipping company, and increased investment in Wharf and yard. The goal is to sell more than ten billion dollars in 3 years, and become Weihai's largest trading company to develop modern logistics enterprises.

The main business development for many years has provided brand, reputation and talent guarantee for the diversified operation of the group. Diversification has provided capital and market support for the main business development, and the golden monkey has embarked on the road of rapid development.

In 2010, the economic indicators of the group increased by more than 50%. In the first half of this year, this group continued to maintain this trend, and the economic indicators increased by more than 100%.

Among them, in the field of leather shoes, leather goods and clothing traditional industries, the top grade products mainly composed of military products account for more than 30% of the total output, and the modern service industry mainly based on import and export trade, real estate development, hotels, business and so on account for more than 60% of the group's sales revenue.

Employee centered

In Weihai, speaking of golden monkeys, one of our comments is that companies are very good to their employees.

Chen Jun, 31, is a Hubei native. He worked for three years in a garment factory in Guangdong. He often worked overtime until midnight at night, and the salary of 1500 yuan per month had not risen.

He came to Weihai golden monkey group to work in September last year.

He said, I did not expect that the collective dormitory in golden monkey is so clean and tidy, and accommodation is free and few overtime, but the monthly salary is 2 times the original one.

What made him even more surprised is that before the Spring Festival holiday, the enterprise heard that he had family difficulties, and his father was ill in hospital, and he also sent him 1200 yuan relief.

After the Spring Festival, Chen Jun brought 5 Pro Lai monkeys from his hometown.

In his work, he also invented a belt fast drilling device, the efficiency increased by four times.

For a long time, leaders of the golden monkey group believe that no workers have no factories, employees are the foundation of enterprises, and good treatment of employees is also productive forces.

Enterprises treat their employees well, employees love their work and dedication, production efficiency is high, product quality is more assured.

After visiting some famous international companies, they appreciate the humane management of golden monkeys.

In fact, in terms of treating employees well, in addition to signing labor contracts in accordance with the law, they pay social insurance for their employees, pay wages on time, ensure annual wage growth, develop recreational activities, enrich their lives, enjoy free living, bathing, improve their living and working conditions, and pay attention to employee welfare, long flowing water, continuous growth, and annual growth.

In order to solve the problem of housing difficulties for workers, since 2008, golden monkey has invested about 60000000 yuan to build 364 apartments for employees, and has been awarded free rewards to excellent employees who can not afford to buy commercial housing temporarily.

Xin Yuanyuan, from Henan, was selected as an excellent employee for several years in the golden monkey job. When he got married in 2009, he got a free more than 60 square meter apartment.

"I always work with gratitude," she said.

Golden monkey is the first car rental company to take home workers to celebrate the Spring Festival in Weihai. It has been sticking to it since 1993.

Before the Spring Festival every year, the staff in the field take the "new car" with the annual goods sent by the company, and send them home in the sound of the firecrackers and cheerful gongs and drums, by Liu Fulin, the chairman of the group.

Since 1995, the golden monkey has been the first organization of all the in-service and retired workers in Weihai's big enterprises. At the end of the year, it visited more than 200 salesmen and more than 500 retired workers, and has been insisting on it until now.

The company leader has also insisted on doing two things for a long time: first, the workers are sick and hospitalized to see and rescue themselves, and the two is the death of the retired employees.

Enterprises treat their employees well and their employees know the truth.

In May this year, the golden monkey received a large military order. It was necessary to ensure that officers and soldiers could put on their shoes on time before the "August 1" army building Festival. The time was urgent and the task was heavy, and no more skilled workers could be recruited temporarily.

When the business leaders were in urgent need, the retired veteran workers volunteered. As a result, more than 100 retirees went back to work.

Among these people, there are some families who need to care for their father. They temporarily spend a lot of money on the nanny; others throw away the business of the front door, and entrust others to take care of them.

Qi Yuqing, 50, has worked in the enterprise for more than 30 years. After coming back, she is still like a young man, standing at the side of the assembly line for a day. She said, "before the business was good to us, now the business needs us, no matter how much we need to come back to help."