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PEAK Helps Three Delegation To Shenzhen Universiade

2011/8/13 9:08:00 65

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In August 10th, the famous movement in China.

Brand PEAK

A press conference was held to announce the sponsorship of a full range of sports equipment to the general African delegation, the Uruguay delegation and the Serbia delegation to help them attack the medal at the World University Games.

In this regard, the industry believes that, as one of the few successful brands from China to the world, PEAK's international strategy has always been clear and firm. Perhaps this large-scale sponsorship represents PEAK's "southern hemisphere strategy" to start in full, and the internationalization of trains to accelerate again.

From the point of view of PEAK sponsors, Africa's General Alliance almost covers the entire African continent, Uruguay and southeastern South America. If coupled with previous cooperation with the Australian women's basketball team, it will be found that PEAK's marketing layout has been completely rolled out in the southern hemisphere.

PEAK believes that selling products in local clothing stores does not mean that they become international brands, and they must have their own distribution channels.

At present, PEAK's retail outlets in China have reached more than 7000, and the erection of the five continents in Europe, America, Asia, Africa and Oceania has begun to take shape. With the establishment of the Losangeles branch of the United States, the brand global marketing network with China as the core market has been initially formed.

The Universiade of Shenzhen is a rare opportunity for PEAK to advance the "southern hemisphere strategy".

With the help

Universiade

The increasingly high degree of attention, combined with the characteristics of PEAK brand positioning, will boost PEAK to the international professional sports brand.

Chairman Xu Jingnan said: "the Universiade contains the hope of sports in the future, but also the cradle to train young athletes.

As a brand firmly adhering to the international route, PEAK has always been concerned about the development trend of global sports.

The sponsorship of the African American Sports Federation, the Serbia and Uruguay delegations is because we have the common pursuit of "faster, higher and stronger" sports spirit, and have the common goal of training young athletes and promoting sports development.