Anta Sales Breakthrough &Nbsp, Or Will Compete With Lining.

August 15th, recently, famous shoes

Half year report shows that as of June 30th this year, Anta's sales volume reached 4 billion 451 million yuan, an increase of 28.9% compared with the same period last year, and its operating profit was 1 billion 96 million, an increase of 22.5% over the same period last year.

In the first half of 2010, Anta realized sales of 3 billion 453 million yuan, and its annual sales volume was 7 billion 408 million yuan.

In the first half of 2011, sales increased by 998 million yuan over the same period last year, and the growth rate was 6.3 percentage points higher than that of last year.

At the same time, the order volume of Anta in the previous third and fourth quarters was also ideal, which increased by 20% and 25% respectively compared with the same period last year. Therefore, Anta's performance in 2011 has been a foregone conclusion.

In addition, the number of Anta shops nationwide increased from 7549 at the end of 2010 to 7844, an increase of 295 over the same period, with the total sales area and the average sales area increased.

Ding Shizhong, chairman of Anta's board of directors, attributed Anta's high growth to strong domestic demand and the government's vigorous advocacy and guidance on the concept of national fitness. "Anta is confident of the future. We believe that the market for mass sports goods will still maintain a relatively fast growth.

The resulting market demand is the premise and foundation for Anta's rapid growth.

Anta's excellent performance and some of its recent international brands have also verified the healthy development trend of the industry.

The independent sports industry observer Ma Gang also believes that Anta's first half year growth is gratifying, but Anta has also disclosed that there are over July sales of goods, that is, if the second half is not over, the growth rate of performance should be slower than in the first half.

"The annual estimate of Anta sales should be around 8 billion 500 million yuan, while another domestic sports brand Lining sales in 2010 was 9 billion 400 million yuan, but according to Lining's recent announcement, its sales in the first half of the year are not ideal, if annual sales decline.