Costume Designer Qualification Criteria - Operation Ability 5

A successful designer should first succeed in the market and standardize his own design style and route according to the brand positioning of the company.

Carle lagghail also served as the chief designer of three famous international brands such as Chanel, Fred and Croye. In planning and designing each brand, he took the positioning of the brand as the criterion and publicized 3 different brand styles, known as "talented designers".

Finally, fashion designers should show their value in the market.

Only by truly understanding the market, understanding the purchasing psychology of consumers, mastering the true market popularity, rather than the rational trend promulgated in fashion magazines.

With the perfect combination of design and technology, and with proper marketing channels, the clothing can be accepted by consumers through sales, and truly reflects its value, so that the whole process of garment design is successfully completed.

The difference between young designers and mature fashion designers who just stepped out of the school gate is that the former lacks sufficient knowledge and experience for the market.

As a novice, you should familiarise yourself with the work in the shortest time after graduation or graduation, including brand style, market positioning, competitive brand profile, the changing fashion design styles of different seasons, the differences between different cities, the acceptance of fashion and popularity of the consumer oriented groups, and when to launch new products, how to launch, and what price to launch. After these practices and experiences, you can become a "proficient" in fashion design.

As a training institution for garment professionals, clothing colleges and universities should renew their ideas, emancipate their minds and open schools.

Designers can combine business and teaching with enterprises, combine with market and brand, so as to train students' practical operation ability.

In order to achieve this goal, I have made a great adjustment in the design course of the fourth years of clothing major taught at the school of art of Shenzhen University. The contents of the course are entirely the job requirements of the designers of the clothing companies. From the brand research, positioning analysis, design plan to style promotion, price positioning, and marketing plan put forward, the students are familiar with every work detail of the clothing company in advance, and the "running in period" that students face after they graduate to participate in social work is completed in advance. This can enable students to accumulate more practical experience when they graduate, and is welcomed by most enterprises.

At the same time, designers, as a fashionable profession, aspire to most people. The signing of designers and enterprises, the news of various conferences and fairs are much more concerned by the media.

But behind this prosperity, some young designers have misunderstood that it is the only way for a fashion designer to succeed, and that the designer's job is to be a fashion show and stand on the T table with flowers and accept the congratulations.

In fact, designers often focus on market changes, constantly study and predict market popularity, and accurately grasp the positioning and style of the company's brand, because they are related to the future and development of the entire clothing company, and even the fate.

Selection, design should also be based on individual characteristics to determine the design plan.