Wang Shutong Talked About Entrepreneurship: He Was Forced To Go Around When He Was Short Of Funds.

More than 2200 years ago, Zhang Qian, the envoy of the Western Han Dynasty, opened a "Silk Road" to the western regions.

More than 2200 years later, a contemporary Chinese woman spent 6 years on the Internet, opening up a "Silk Road" that allows Chinese goods to be sold all over the world.

She is Wang Shutong.

"I believe a man's character determines his fate."

Speaking of her career, Wang Shutong said with great feeling that she had gone all the way from Microsoft and CISCO's executive positions to excellent network and Dunhuang network.

"I belong to the type of ignorant, fearless. I want to do it the night before, and dare to do it in the morning on the second day."

Wang Shutong laughed happily. She felt that courage was an important factor in her character's domination of her life.

But bold

In 1999, she left Microsoft to join CISCO, the global Internet solution provider, as director of marketing.

At the height of her career, she resigned from CISCO in 2000 and became CEO of excellence network, and began her first venture.

It was a small web site that was unknown.

Wang Shutong resigned from her job as a multinational executive. Many people thought she was crazy.

But in the overall depression of the Internet, it took her only 1 years to bring the excellent network to profit, and became the first audio-visual shop in China.

"I really feel that the concept of Internet is definitely the trend of future development, so I have identified the Internet."

Wang Shutong said it was too cool to think of Internet Co at that time.

"In fact, there is another important reason, that is, I feel that in the environment at that time, I encountered the ceiling of career development in foreign enterprises."

Wang Shutong recalled that in a multinational company, because China is only one of its regional markets, most of the time it can only be implemented and its decision-making power is at headquarters, so many of its creativity and passion can not be released.

"I began to wonder," is this the way I've been in my life? "

"Who am I? What can I do?" Wang Shutong asked herself a series of questions. Suddenly she wanted to know if others would not respect the business cards of such a large company such as Microsoft or CISCO.

So the uneasy Wang Shutong decided to start his own business.

Shortage of funds forced to everywhere

The experience of many multinational companies has given her a global perspective. She found that China was a big manufacturing base at that time. Why not sell products made in China to the world in the form of Internet e-commerce?

So, in August 2004, China's first B2B trading cross-border e-commerce platform Dunhuang online.

"Founding Dunhuang net is my dream. I am very enthusiastic.

No matter how tired I was the day before, I woke up with enthusiasm and I went all the way to the office.

Wang Shutong, who clenched her fist and ran like a runner, was already at her age. She was more like an excited little girl at this time.

According to his own experience, Wang Shutong took it for granted that he would be able to walk out of the road for a year or so to become a dark horse in the market.

But this time she miscalculated.

Her team went deep into the southern coastal developed cities, and found that the traditional trade factories had long been accustomed to the rules of offline trade, and basically relied on several stable customers abroad.

"It's hard for foreign buyers to identify whether the seller is a cat or a dog far away, so trust is a big problem."

At a time when the situation was hard to open, Wang Shutong found that the first batch of investment funds would be burned up.

Until June 2005, there was no alternative but to lay off staff.

"At that moment, I really felt frustrated that there were less than 10 people in our company who were sitting in a chair that had been knocked out by others."

"I feel that my most successful is never hesitating and struggling."

Wang Shutong summed up very clearly for her. She said that in those dark days, she had to run all over the world to "get married" every day besides caring about the company's operation, but each time they were very polite on the surface, but they would not really invest. "They felt that the online trading mode was too remote, and a woman was doing it."

Until Ru Linqi met Kai Penghua (KPCB).

Wang Shutong said that after listening to Ru Linqi, she appreciated her business model and told her that "the more concise a business model is, the more successful it will be."

So, in January 2006, when the Dunhuang network was the most difficult, it finally won the first round of investment.

Cross border e-commerce biggest financing

Speaking of Wang Shutong, people who know her in the industry have fixed her in the historical aura of the beautiful CEO, but she seems to have been out of the media for five or six years.

The woman who once served as Microsoft and CISCO China executives and excellent network CEO is now the founder and CEO of Dunhuang's B2B pactional e-commerce platform.

Last week, the Dunhuang network, which she founded by herself, has just completed the third round of 200 million yuan financing from Hua Ping group, which is also the largest financing for cross-border e-commerce in China.

At the press conference on financing, Wang Shutong showed a brilliant smile.

Standing in the spotlight, she said, it is a great honor to be supported by the world's top private equity fund Huaping investment, which shows investors' high recognition and confidence in the profit mode, team quality and online foreign trade market prospect of Dunhuang network.

In fact, the financing is the largest Dunhuang network so far, and is the largest domestic cross-border e-commerce so far.

For the Dunhuang network and Wang Shutong, who have been doing business for 6 years, there is another important difference in the financing. That is, investors take the initiative to come home and express their interest in Dunhuang net. This reminds her of her persistence in the years from working to starting a business, and once again proves who she is and what she can do.