Jobs: Secretly Building Apple'S Noah'S Ark

In August 2011, the global stock market had a rehearsal for the end of 2012.

In August 11th, US stocks plunged 519.83 points, or 4.62%, which is the second time in the three days of the US stock market's 4% or more slump, and the trend of the flight is straight down compared with the Lehman collapse period in 2008.

It was also on this day that Apple ushered in its "global first" moment. Apple fell 2.76% on that day and its market value was $337 billion 200 million; ExxonMobil, the oil giant, dropped 4.41% and its market value was about 333 billion 300 million dollars.

"Down" to the world's first time, suffering from severe apple CEO

For this reason, apple not only built A plan, but also chose B plan, and there was also an unknown C plan.

As everyone can see, Apple's A plan is clear, firm and ruthless.

Before Jobs's vacation, a battle around smart phones and Android industry chain has been launched.

Apple first took the lead in buying patents from Nortel, and invested $2 billion 600 million in capital to take Google's ducks away. After that, Apple launched a legal assault against HTC and Samsung's Android camp, and accused some of the HTC products of alleged infringement, while Samsung's Galaxy tablet computers were banned in Germany, Australia and other countries.

Apple's B program is "Jinyi night walk".

In fact, Jobs is well aware that revolutionary innovation is also very difficult and gradually decelerating for apple.

IPhone is a revolution in industry compared with previous mobile phones. Compared with iPhone, iPhone4 is just a marketing revolution, mainly in brand globalization. Compared with iPhone5, iPhone4 is at most a physical revolution, mainly improving hardware configuration and repairing software.

In this case, apple even won the unique competitive power by monopolization of OLED screen and aluminum magnesium alloy shell in advance.

However,

Therefore, apple is preparing 2 secret trump cards: one is the low price iPhone with a unit price of 200 US dollars, so as to kill the middle end of the Android camp, and the other is iCloud, hoping to enhance the stickiness of iPhone and iPAD users and enter the cloud computing at the same time.

Undoubtedly, these two means are important means to destroy opponents.

But what apple is hiding deep is its C plan -- confronting great uncertainty.

As we all know, Jobs is a paranoid, often in self critical and endless anxiety, like super cash security.

Is a cash reserve of up to 76 billion 200 million dollars really necessary?

You're right.

You see, Microsoft has won billions of dollars to compete against SONY and Nintendo on the console market. It has spent more than 20 billion dollars against Google in the search engine market, still at a disadvantage, losing more than $2 billion a year, and Google has been defeated repeatedly in social networking products. Wave, Buzz and Orkut have been inundated in the history of the Internet, unable to compete with the rising star Facebook.

This shows that in today's IT industry, winner takes all is becoming normal. The cost of follower's re acquisition of the market is very high. The real disruptive innovation has great contingency and even can not be met.

This is no exception for talented apple and talented Jobs.

Greater uncertainty comes from the global economy.

The debt crisis in the Americas in the late 1980s was at the price of 30 years of stagnation in Latin America. The Japanese debt crisis at the beginning of 1990s was at the cost of Japan's "lost thirty years". The Asian financial crisis at the end of 1990s was replaced by some countries such as Thailand and Indonesia. The debt crisis in 2008 completely kidnapped the US and European governments, involving more than 60% of the GDP area in the world.

Will the whole European and American market lose 30 years?

The Mayan prophecy of 2012 is not necessarily scientific, but the global economic turmoil in 2012 is changing day by day.

In the face of a series of risks, especially the risks of innovation and economic uncertainty, Jobs, the head of apple, the white Wizard of all the entrepreneur magicians, is extremely sensitive, picky, extremely risk averse, and three three entrepreneurs. Like the most powerful and Timid Lion, it seems to have seen the advent of the great flood of 2012. It has to do more than three points:

First of all, it is to occupy the highest point of profit, to overturn all the wild boars, cheetahs and rhinoceros in the ground. When the flood comes, they are the last to be drowned. Secondly, even the low-end market, we must try to occupy it, even if we turn into a herbivore. It is a problem to make iPhone with no 200 dollars. Finally, to build a Noah's ark that passes through the economic flood and to the future, is there more or less cash in 76 billion 400 million dollars?

Only time can give an answer.