Clothing Industry: The Road Of Non Brand Is Not Easy.

According to the industry department, the whole country was only in 2007. clothing There are more than 10 thousand registered brands and more than 100 thousand registered businesses in the field. In just 35 years, the number of brands has doubled, while the number of enterprises has been reduced by 2.

Although, in terms of quantity, most enterprises still have no self-management. brand . However, more and more enterprises are running around the theme of "brand" and the theme of this era. Some of them have changed from wholesalers to brand enterprises. Some have changed from offline factories to e-commerce brands, others from two or three brands to one brand. There are more processing and circulation enterprises, even if they are indeed on the road of non brand, they are working together with strong brands.

In fact, every brand is a new life at the beginning of its creation. The process of nurture this life is a selfless effort. And there is no shortcut to brand growth. More brands, after the registration of trademarks, are easily derailed on the road of brand operation, such as unauthorized changes in business positioning, and no longer willing to invest in innovation costs. Marketing We are eager to make progress and discount at any cost. We don't stick to the principle of cost of raw materials, and lack of cultural ideas in management. Gradually moving towards a more difficult road of non branding.