The Pursuit Of "High Volume" Under The Trend Of Fine Differentiation Of Clothing Retailing Industry

Retail business in Shenzhen

Large business organizations expand new business areas

The ambition of big business to expand the blue ocean has been revealed since the beginning of this year.

Suning Appliance, which is famous for selling seller's electricity, has made a great adjustment to its shopping website "suning.com" in China. From the sale of traditional household appliances and 3C products to the products of department stores, daily chemicals, books and so on, the heart of expanding the retail industry is beginning to see.

In the Shenzhen hypermarket, Carrefour's recent big changes in the clothing area are also worth the industry's attention.

There is a careful consumer response, the recent visit to Carrefour will be attracted by the clothing area in the store.

Unlike the previous big selling and selling routes, the clothing area now looks more like a department store.

Coincidentally, at the end of last month, Yitian subway Plaza shops were open for trial operation. Nandu reporters learned that this row of shops includes many light food shops, youthful friends like yogurt shops, sushi restaurants, milk tea shops, herbal tea shops, donut shops, Hamburg stores can be found here.

According to industry analysis, Yitian Holiday Plaza taking the high-end fashion route is also adjusting its pace of expansion.

The original international clothing brand with famous large catering enterprises can complement each other.

But now, with the subway's opening up, the composition of the consumption crowd has changed, and some new urban buyers who are purchasing power are more sensitive to light food stores.

Shenzhen businesses are expanding new businesses in the new territories, but there are fears that this will make the shopping malls, department stores and shopping centers too convergent.

Guo Zengli, director of China shopping center industry information center, believes that there are now signs that the trend of department stores in hypermarkets and shopping centres is accelerating, which has become a major bottleneck restricting the development of domestic retail industry.

From the point of view of operation, the boundaries of hypermarkets, department stores and shopping centers begin to blur. Businesses insist on their own formats while they also look at the advantages of others to pform and learn, and this result will lead to a higher degree of homogenization of business models.

"On the surface, it is the leading role of business interests, but in fact, the brand development of the domestic retail industry is far behind the construction of the commercial center.

Take a very simple example, the real estate industry is developing rapidly now, but if the related industries, such as floor tiles, household appliances, home appliances and other developments are lagging behind, no matter which new home you go to, you will find that the decoration style is almost the same, and there will be no surprises.

Therefore, only when businesses increase their support for retail brands and attach importance to their development, can commercial organizations really take the road of differentiation. Otherwise, in a year or two, all business super stores, department stores and SHOPPINGMALL will all be very similar and completely without characteristics.

Regarding the convergence of Shenzhen retailing industry, a senior management who does not want to be named in Maui department store told reporters that the purchasing power of consumers decided that commercial homogenization would be stored in a relatively long time.

He thinks that the salary of Shenzhen people is higher than that of the mainland, but after deducting the necessary cost of house repayment, private car gasoline and children's education, the remaining amount of discretionary freedom is not much, which leads to the fact that the consumption difference of the public has not been widened.

"Now the consumption of Shenzhen people can be described by olive shape. People who buy luxury goods and struggle on the food and clothing line are relatively few. The middle part is huge, which can explain why the trend of department store in Shenzhen business organizations is so prominent.

This only shows that under the choice of the consumption ability of the public, the most suitable form of consumption at this stage may be the department store format.

In the future, with the increase of income, the amount of discretionary money will change. By that time, the phenomenon of commercial homogenization will gradually disappear, which will truly differentiate into business.