A: The Eastern Section Of The Eastern Section Of The "Brand Big Exchange Transfusion"

Closed shop for several months will become the first known American leisure brand Forever21 (eternal 21) in China. Flagship store The store has four floors with a size comparable to the flagship store in the Plaza. In Asia, the largest Asian store will be located in the east section of the road pedestrian street, and the first brand of the US brand A&F (Abercrombie&Fitch) that has entered the Chinese market for the first time. William Hall (HollisterCo.) it will also build flagship stores across three floors in 353 square.

The east section of the East Road between the East Road and the middle road is quietly brewing. Big flop 。 Some of the older brands are withdrawn, and some younger and more fashionable brands will swarm. At the same time, celebrity shopping centers and high-end commercial plaza such as the New World Plaza will also be unveiled. It is foreseeable that the brand change will continue until next year and even the following year, and the business circle will gradually show its young edge.

　　 New brand: "Forever21" -- a famous American brand with young, fashionable and low price signs.

The careful "blood group" recently saw the "For-ever21 (eternal 21)" advertising sign at the junction of the East Road and the middle road. The arrival of the famous American brand with young, fashion and low price has attracted many fashion designers. According to people familiar with the matter, the brand is planning to enter the famous store which has been closed for several months, and the predecessor of the famous shop is the old Jie Fu commercial building with a history of more than 70 years. Judging from the information currently disclosed, as the only brand store in the country, the store will have four floors, similar to the flagship store in the square, but the specific opening time has not yet been determined. {page_break}

　　 A&F -- its style of leisure and holiday and its close proximity to the people make it popular in the US.

Another brand A&F, which has attracted much attention from fashion designers, has also been identified in China. Its brand, sir, has decided to open its first store in the 353 square, creating a flagship store spanning three floors. The brand's leisure and holiday style and the price of its own people make it popular in the United States.

　　 New business: Celebrity shopping center business format will be stylish and young.

In this business circle, many high-end shopping malls are going to open in succession after brewing for a long time. The first is the celebrity shopping center located on the cross street of the East Road and the middle road. The commercial area of the shopping mall is nearly 40 thousand square meters, which is divided into 7 floors on the ground and 2 floors on the ground floor. The underground three or four floors are garage, and it is planned to open in October this year. The business format will be stylish and young. There are many international fashion brands that will set up shop in the mall, including internationally renowned clothing, jewelry and watch brands, as well as professional SPA, fashion nail and fitness care. In addition, shopping centres also focus on fashionable food and drink. Among them, a distinctive underground layer is the food world and large restaurants. There will be bar restaurants and dessert shops with different styles. The six or seven level is located in high-end restaurants.

　　 The New World Plaza, planned to open in 2012, will echo the new world city on the west side.

Another important project of the business circle, the New World Plaza, will rise on the 163 neighbourhood blocks opposite the celebrity shopping center. Its plan is to build 5 floors on the ground and 7 floors on the ground. The 6 floors on the ground will be the commercial format, while the 7 level will be the movie theater. The goal is to build a world-class shopping center. The project is scheduled to open in 2012, and will be echoed with the new world city at the western end of the pedestrian street to further enhance the positioning of the entire commercial street.

　　 AppleStore -- Asia's biggest store in celebrity Shopping Center

AppleStore, another highly popular brand store, has also confirmed that it will open in this year. Recently, a planning permit for the construction of the store appeared on the website of the Planning Bureau. According to the pictures, the AppleStore construction site is "celebrity shopping center 300 East Road". The decoration involves four floors, from the first floor to the third floor, which is expected to become the largest AppleStore in Asia.

In addition, the Commerce Commission related personages revealed that the block 179 of East section of East Road East is actively looking for suitable partners. The gold business block now has 4 buildings, namely the new Kang building, the overseas Chinese building, the Mellon building and the central building. The two buildings adjacent to the road will be used as office buildings in the future. The two building plans near the East Road will be converted into shops, which may be built as high-end commercial buildings and buildings.

　　 Big "blood exchange": 353 square - to complete the brand big change in the year.

The 353 Plaza, which has been opened for 3 years, will complete the brand exchange transfusion this year. Swatch group is sure to set up MegaStore which is different from the general stores to cater for the needs of more fashionable people. ZARA stores that originally occupied two floors will expand to three floors. The Swiss CYMA Simma watch flagship store, the famous eyeglasses accessories Optical88 China's first specialized shop, the Korean women's clothing brand 96NewYork, the first store will be set up in the 353 square. The 1 to 3 floor of the commercial building will also become the CityVogue fashion password area, which brings together fast fashion brands such as Guess, Fila, MarlboroClassics, Lyle&Scott and Lacoste, which are famous internationally.

　　 Land Plaza -- gradually introducing fashionable brands to expand fashionable women's shoes and handbag brand areas

Land Plaza will also gradually introduce some fashion brands, and expand the brand area of women's shoes and handbags, adding casual young women's shoes and fashionable handbag brands on the ground floor of shopping malls. Hongyi Fashion Plaza is also actively adjusting, attracting not only Hon-eys and other Japanese brands to enter, but also considering introducing a well-known fast fashion brand store.

According to the introduction, the eastern section of the road is located in a "high-end commercial district with signs".