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Hainan Islands Tax-Free Hundred Days, Analysis Of Duty-Free Luxury Goods Sales

2011/8/15 22:44:00 59

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Since the beginning of offshore duty-free policy, Sanya, Hainan Duty-free store The "hot" atmosphere is not diminished, but the sale of commodities is "cold". A few days ago, Hainan Sanya duty-free shop ushered in its 100 day anniversary, and the passenger flow in the shop gradually tended to go after the initial blowout. stable 。 Since the implementation of the policy in April 20th, as of 10 June this year, Sanya duty-free shops have received more than 10 thousand customers per day, with a total volume of more than 340 thousand spanactions. Cosmetics, watches and other "low end" luxury items under 5000 yuan are the most popular customers. Favor For sales of more than 5000 yuan, sales staff admitted that sales were very small.

Before the policy started, duty-free shops had sales of about 3 million yuan a year, and now they can achieve such sales in one day. Wang Xuan, general manager of Sanya duty free shop, said.

The sale price is below 5000 yuan.

According to Liu Jing, deputy general manager of the Sanya duty-free store Co., Ltd., as of August 10th, the Sanya duty-free store has received more than 1 million 300 thousand visitors in the shop, receiving more than 11500 customers daily, with a total spanaction volume of 345640 pens.

Among many commodities, the price below 5000 yuan is the most popular among consumers. The proportion of goods sold in tax-free products is 88.16%, and the number of sales accounts for 99% of the total sales.

Estee Lauder (Estee Lauder), Lancome (Lancome), Gucci (Gucci), TISSOT (Tissot), Dio (Dior) and other world famous brands occupy the top 5 in the sales list.

Unlike the customers at the airport duty free shop, "most of the Sanya duty-free shops are tourists, and generally the goods in the shops are cheap." Liu Jing said that this is also the reason leading to the sale of commodities under 5000 yuan.

"The duty free shop in Sanya is the first pilot project that attracts nationwide attention, so the Ministry of Commerce and other ministries require us to report regularly, and we will also reflect these problems." Wang Xuan said.

5000 yuan tax-free quota is not recommended by experts.

In accordance with the policy requirements promulgated by the state, the total amount of goods purchased within the prescribed amount of tax exemption shall not exceed 5000 yuan. In this regard, many people think that the amount of 5000 yuan is too small to meet the consumption needs of large consumer groups. For products with more than $5000 or more, the amount of discount is even less attractive because of the need to increase 20%-30%'s postal tax when buying.

In this regard, Dr. Zhou Ting, a luxury research center of the University of foreign trade and economics, suggested that for a commodity of more than 5000 yuan, a graded tax rate can be applied as a personal income tax. The higher the price, the more taxes it will be; the price is relatively low, and the tax is relatively small. This will help stimulate more consumption. " {page_break}

Sales of duty-free shops surged

Sanya duty-free shop is the only store in Hainan that currently implements offshore duty-free policy.

"Before the offshore duty-free policy starts, the duty-free shop has a sales volume of about 3 million yuan a year, and now it can achieve such sales in one day." Wang Xuan, general manager of Sanya duty-free shop Limited, said that after the implementation of offshore duty-free policy, sales of duty-free shops in Sanya had changed dramatically. He predicted that sales could reach 7 million yuan a day after the arrival of the peak season. "The sales of duty free shops in Sanya should be referenced and judged in one year, because the difference between the off-season and the peak season is quite different." Wang Xuan said.

Wang Xuan also revealed that the China parent group, the parent company of the group, has reached an agreement with Sanya to plan the construction of Haitang Bay International Shopping City Project in Haitang Bay, Sanya. After completion, it will have more duty-free shopping space and international top brands.

Islands tax-free development of Hainan's tourism market

"Driven by offshore duty-free policy, Hainan's tax-free tour has become the new favorite of the domestic tourism market. Every year from April to September is the traditional off-season time for Hainan's tourism market. However, this year, after implementing the favorable policy of" Islands's tax exemption ", there has been a situation different from that of previous years. Chang Jian, manager of marketing department of China free group. According to the data from the Hainan provincial travel commission, in May this year, Hainan province received 2 million 245 thousand tourists from home and abroad for the night, up 15.49% over the same period last year, 2 billion 72 million yuan for tourism, and an increase of 18.26% over the same period.

According to data from Ctrip tourism network, during the May 1 year, the most popular tourist destination in domestic routes was Sanya, which was newly established as a shopping duty-free shop in Islands, while Lijiang, Xiamen, Qingdao and other traditional tourist cities ranked among them.

Compared with the previously implemented tax rebate policy, offshore duty-free policy aims at a large number of domestic tourists, and the effect of the policy will be more obvious. Zhao Quanpeng, an associate professor at the University of Haida tourism, believes that because offshore duty-free policy is mainly targeted at Chinese people, the products sold are also attractive to the Chinese people.