Exclusive Interview With General Manager Of The Sixth Shenzhen Underwear Exhibition Organizer

Zhang: the success of this exhibition is mainly in several aspects:

First of all, the opportunity of this exhibition is very good. The cost of enterprises that originally made OEM gradually increased and became more and more difficult. In addition, enterprises are becoming more and more independent brands and domestic brands. This part of the enterprises also participated in the exhibition this year, so the scale of this year's exhibition has doubled, which is what we didn't expect.

On the other hand, it is inseparable from our efforts. We have held the five session before this year. In the past five years, we have done a good job of customer maintenance and service. Old brands are missing and new brands are increasing. This is also a success for us. It is also a very important reason for the accumulation of old customers for many years.

Again, it is directly related to the positioning of our exhibition. Our exhibition is accurate positioning, not only defined in a simple exhibition, but has become a platform for corporate culture display, and has played a great role in understanding the needs of the market and enterprises. For example, we added the concept of underwear culture week this year. The old brand mainly displays the image of the brand and demonstrates the culture of the enterprise, and the newly added brand is mainly the appearance and investment of the brand.

Identifying their own positions, which also reflects the professionalism of our exhibition, can give more exhibitors. enterprise Bring about effect. This is also the success of our exhibition.

Reporter: when we do the statistics of news data, we can see that the relevant news of this exhibition has doubled the industry attention of the previous exhibition news. The score can be from the original 2 points, 3 points to 6 and 7 points now (10 points). What factors do you think this may have?

Zhang: Yes, we also have concerns about this.

This is mainly due to the promotion of our promotion this year, coupled with the accumulation in previous years, and our influence and attention are also increasing.

Another is that our relevant promotion departments have also stepped up the promotion efforts and norms. This year, the level of planning activities has been improved. We also find that there is a higher concern for media, business and professional spectators than before. We want to run the Shenzhen underwear exhibition as the largest underwear exhibition in the industry. Naturally, everyone's attention is high, and the media's attention is even higher.

Reporter: what do you think of this year's Hongkong industry group's participation in this Shenzhen lingerie exhibition?

Zhang: there are still some differences between underwear exhibition and fashion show. At present, the largest clothing exhibition in China is the CHIC of Beijing in March every year. However, underwear exhibition has not been made in China, and now it is a success of Shenzhen underwear exhibition. Other surrounding areas have some concerns, so many people in the industry have come to the group. At the beginning, the influence of the exhibition is relatively small. The foreign brands are not very clear about our underwear exhibition in Shenzhen. At present, the scale of our exhibition is bigger and bigger, and the brands abroad have begun to pay attention. A lot of brands have joined our platform this year to France for the underwear exhibition. They said that in China there is such a good exhibition, they have the desire to participate in our exhibition. We will open up China's market through our professional and influential underwear exhibition.

In the future, we will also increase the international market and strive to make our Shenzhen exhibition a world-renowned exhibition.

Reporter: in this exhibition, what is the proportion of exhibitors in the total admission statistics? What are the obvious trends in the proportion of agents and franchisees participating in this exhibition?

Zhang: the number of participants today has improved significantly. The total number is around 250 thousand, of which about 40 thousand are professional spectators. The proportion of professional spectators accounted for 1/6 of the total number, up by 30% over the same period last year. This proportion is very high, higher than in previous years, which shows that more and more professional spectators. It also shows that our exhibition is becoming more and more successful.

Reporter: at this exhibition, the representative areas in the underwear industry come out together, such as Zhongshan Xiaolan, Foshan Yanbu, Chaoshan area, Puning and so on. Most of the enterprises in these areas are from foreign trade processing to domestic sales, making their own brands, and also increasing the competition in the domestic market. In your opinion, how can we win the market competition for this part of the new enterprises?

Zhang: in view of the underwear enterprises, I think we should further strengthen our professionalism. Many underwear famous towns are highly professional, some do brassiere professional, have a home dress professional, and do professional underwear for men. These professionalism can make them stand on their feet. It is the only way for these enterprises to follow the path of specialization, so that they can have the core competitiveness.

As you said, part of the enterprise is to do foreign trade, and now to domestic sales, this part of enterprises have changed the development mode of enterprises. On the one hand, OEM can also do very well. In this respect, they can improve themselves, and on the other hand, they can do more professionally. This is also a direction. We can not all do our own brand, many brands need to be processed by OEM. In this respect, technological content can also be improved. In addition, many enterprises with technical conditions can do the domestic market, and the industrial planning of famous towns can make necessary guidance and support.

Chinese reporter: this year's exhibition was very successful. I wonder if there will be any new highlights and breakthroughs in the exhibition next year.

Zhang: first of all, we will increase the promotion of activities next year's exhibition. The current plan has been confirmed. We will organize a national underwear creative design competition, a home dress design competition, a underwear model competition. Media promotion is now in progress.

On the other hand, we intensified our efforts to attract foreign exhibitors and buyers to participate in the exhibition.

What's more, it is to increase the upgrading of the industrial chain as much as possible. Some enterprises related to underwear enterprises to participate in the exhibition, such as some service industries, including underwear technology, underwear finance, underwear colleges, underwear training institutions, later services and skills, planning agencies and so on, will form an underwear industry chain through this part of enterprises, which is also a trend of our future development.

In addition, through activities and forums to raise a level, and cooperate with the media in the underwear industry. This is the inevitable trend of our future development.

Reporter: Thank you for Zhao Zhong's busy schedule to accept our interview.

Zhang: Thank you. I also appreciate the support of China underwear fashion network. I believe we will have more in-depth cooperation.